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Should you boycott a bike brand if its parent company supports the NRA?

Firms owned by Vista Outdoor being targeted by consumers

With many US cyclists choosing to boycott a number of cycle brands due to the parent company’s links to the National Rifle Association (NRA), many consumers are asking themselves whether they should make the same decision.

Activists have tried to put pressure on the NRA since the Florida school shooting by targeting firms with links to the organisation or which offer discounts or other benefits to its members.

Corporate partners have been flooded with comments on social media under the hashtag #BoycottNRA and a number of cycle brands have been among them.

As we reported on Thursday, Giro, Bell, Blackburn and Camelbak are all owned by Vista Outdoor, one of the biggest weapons and ammunition makers in the US.

According to Single Track, Vista spent over $500,000 on firearms lobbying in 2017, and is a major sponsor of the NRA’s in-house TV channel. The firm is also active in the National Sports Shooting Foundation, an industry-led lobby group which has campaigned for the relaxation of “concealed carry” laws, and wants to rebrand semi-automatic assault weapons as “Modern Sporting Rifles”.

New York-based cycling advocate Aaron Naparstek pointed out Vista’s lobbying and in a series of tweets and led calls for a boycott of its cycling brands.

The response has been significant. A BikeBiz article reporting on the campaign has now been liked over 25,000 times on Facebook.

Outside has since asked three ethics professors whether consumers should stop buying gear from Vista subsidiaries.

Professor Patricia Illingworth, who teaches business ethics at Northeastern University, argues: “People who buy products associated with Vista Outdoor are not directly responsible, but they are morally complicit.” (A reference to gun control laws and not mass shootings, it should be noted.)

Sarah-Vaughan Brakman, a professor of philosophy and ethics at Villanova University, says purchasers should not feel morally at fault, but goes on to say: “If we believe something is wrong, and if together our purchasing power can significantly change the bottom line, then consumers should change their habits.”

In contrast, Jason Brennan, professor of strategy, economics, ethics and public policy at Georgetown University’s McDonough School of Business, doesn’t believe a boycott would achieve a great deal. “It’s highly unlikely you’ll end up hurting the other subsidiary you actually despise. The worst-case scenario for the parent company is that they sell the disliked subsidiary to someone else who isn’t concerned about and won’t be affected by the negative press. In the end, that accomplishes little.”

Alex has written for more cricket publications than the rest of the road.cc team combined. Despite the apparent evidence of this picture, he doesn't especially like cake.

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61 comments

Avatar
davel replied to Vili Er | 6 years ago
10 likes
Vilie Er wrote:

I took all my Giro shoes, Rapha shoes, gloves, helmet and a bunch of jerseys out into the back garden today and burned it because of this article. Thanks road.cc. I feel a lot better now.

 

 

 

 

Did I fuck.

Yeah, you can't reach where your mum keeps the matches.

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StraelGuy | 6 years ago
2 likes

I'm with you on that one Simon, won't touch Specialized ever again.

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bendertherobot | 6 years ago
0 likes

Brennan's comment about the effect on the subsidiary is interesting. Giro seem to work nicely where they are, are innovative, do good for the sport, produce good stuff. If they were sold on because of the right noises to a better suited company, that wouldn't really be a bad thing at all, if the workforce, brand etc were to be, at least, static. Wonder if RCZ investments would be interested.......

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john1967 | 6 years ago
6 likes

Guns don't kill people rappers do,
I seen it in a documentary on BBC2,

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bendertherobot | 6 years ago
2 likes

Has Road.cc, or any of the media, got in touch with Giro (and Zyro) et al? What about Rapha and their tie up with Giro, for example? Any word on what they think? Lots of companies 'doing the right thing' in the US right now. 

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Cugel | 6 years ago
1 like

Interesting that, in these post-modern times, actions as a consumer are seen as a meaningful or effective way to change egergious political policies or cultural behaviours. Sadly, such consumer "choices" will have little or no effect. Of course, many people are nothing more than consumers these days. They are what they buy (including the stuff that goes in the landfill). What else can they do but refuse to sup from a camelbak?

What, then, would have an actual effect to alter or eliminate these nasty doings? Find and vote for (or even be) politicians who  will act legislatively against the policies and behaviours you regard as so bad as to be intolerable. After all, if racist loons or xenophobic little englanders can do it, why not more sensible folk? One just has to find (or become) a politician who is the antithesis of Maybot, Trunt, Putrid or any of the other gharks & hoos currently perpetrating their poisonous policy pandemics into Very Bad Realities around the planet.

I know - easier said than done!

Cugel

Avatar
davel replied to Cugel | 6 years ago
4 likes
Cugel wrote:

Interesting that, in these post-modern times, actions as a consumer are seen as a meaningful or effective way to change egergious political policies or cultural behaviours. Sadly, such consumer "choices" will have little or no effect. Of course, many people are nothing more than consumers these days. They are what they buy (including the stuff that goes in the landfill). What else can they do but refuse to sup from a camelbak?

What, then, would have an actual effect to alter or eliminate these nasty doings?

Going absolutely ballistic about it on social media.

Oxfam didn't know how to do The Right Thing in Chad or Haiti, and still didn't get it a few years later when an internal investigation reported back.

A few dropped donations results in shrugged shoulders.

The story being batted all over social media and the mainstream media results in executives quitting and being beaten up by MPs... and The Right Thing might actually follow.

'Consumer power' goes way beyond taking your pound to a competitor down the street.

Avatar
Cugel replied to davel | 6 years ago
0 likes

davel wrote:
Cugel wrote:

Interesting that, in these post-modern times, actions as a consumer are seen as a meaningful or effective way to change egergious political policies or cultural behaviours. Sadly, such consumer "choices" will have little or no effect. Of course, many people are nothing more than consumers these days. They are what they buy (including the stuff that goes in the landfill). What else can they do but refuse to sup from a camelbak?

What, then, would have an actual effect to alter or eliminate these nasty doings?

Going absolutely ballistic about it on social media. Oxfam didn't know how to do The Right Thing in Chad or Haiti, and still didn't get it a few years later when an internal investigation reported back. A few dropped donations results in shrugged shoulders. The story being batted all over social media and the mainstream media results in executives quitting and being beaten up by MPs... and The Right Thing might actually follow. 'Consumer power' goes way beyond taking your pound to a competitor down the street.

There is such a thing as bad publicity ... true. However, it all depends on the context as to whether publicity concerning support for this or that action/stance results in gain or loss for the supporter(s).

For example, if you're a Trunt-like politician, or a business organsiation supporting such a politician, this may increase your popularity in certain public domains. It might decrease popularity in others. In the consumer-is-king model, all that matters is the bottom line - does the amount of your popularity overall increase or decrease? Moreover, consumers have short little attention spans and will soon return to buying the shiny gew-gaw even if the manufacturer is a bit of a rascal.

The problem with consumer judgements is that they're far too democratic and, as such, far too fickle, unreasoning and volatile. The rule of fashion is no substitute for the rule of law.

Cugel

Avatar
davel replied to Cugel | 6 years ago
1 like
Cugel wrote:

davel wrote:
Cugel wrote:

Interesting that, in these post-modern times, actions as a consumer are seen as a meaningful or effective way to change egergious political policies or cultural behaviours. Sadly, such consumer "choices" will have little or no effect. Of course, many people are nothing more than consumers these days. They are what they buy (including the stuff that goes in the landfill). What else can they do but refuse to sup from a camelbak?

What, then, would have an actual effect to alter or eliminate these nasty doings?

Going absolutely ballistic about it on social media. Oxfam didn't know how to do The Right Thing in Chad or Haiti, and still didn't get it a few years later when an internal investigation reported back. A few dropped donations results in shrugged shoulders. The story being batted all over social media and the mainstream media results in executives quitting and being beaten up by MPs... and The Right Thing might actually follow. 'Consumer power' goes way beyond taking your pound to a competitor down the street.

There is such a thing as bad publicity ... true. However, it all depends on the context as to whether publicity concerning support for this or that action/stance results in gain or loss for the supporter(s).

For example, if you're a Trunt-like politician, or a business organsiation supporting such a politician, this may increase your popularity in certain public domains. It might decrease popularity in others. In the consumer-is-king model, all that matters is the bottom line - does the amount of your popularity overall increase or decrease? Moreover, consumers have short little attention spans and will soon return to buying the shiny gew-gaw even if the manufacturer is a bit of a rascal.

The problem with consumer judgements is that they're far too democratic and, as such, far too fickle, unreasoning and volatile. The rule of fashion is no substitute for the rule of law.

Cugel

I don't disagree... But it isn't that binary.

Ideally all politicians would be whiter than white and not have complicated interests.

While we're waiting for that, there are plenty of examples of social media, and good old-fashioned investigative journalism, 'forcing' politicians and organisations to do something akin to The Right Thing when seemingly they just couldn't be arsed otherwise.

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hawkinspeter replied to davel | 6 years ago
1 like
davel wrote:

Ideally all politicians would be whiter than white and not have complicated interests.

 

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Spangly Shiny | 6 years ago
8 likes

I only own one product from all the named manufacturers, a Camelback bottle. I use it in my van to piss in.

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madcarew replied to Spangly Shiny | 6 years ago
1 like
Spangly Shiny wrote:

I only own one product from all the named manufacturers, a Camelback bottle. I use it in my van to piss in.

You may see that as a moral victory, but I still think they're taking the piss out of you...

Avatar
Spangly Shiny replied to madcarew | 6 years ago
0 likes
madcarew wrote:
Spangly Shiny wrote:

I only own one product from all the named manufacturers, a Camelback bottle. I use it in my van to piss in.

You may see that as a moral victory, but I still think they're taking the piss out of you...

You're dead wrong there my friend. I claim no moral high ground, just passing (pardon the pun) a comment. I could not give a toss what you think!

Incidentally I bought the bottle in 2010 which predates Vista Outdoor's acquisition of Camelback and have been pissing in it for about five years. 

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hawkinspeter replied to Spangly Shiny | 6 years ago
2 likes
Spangly Shiny wrote:

Incidentally I bought the bottle in 2010 which predates Vista Outdoor's acquisition of Camelback and have been pissing in it for about five years. 

Isn't it full yet?

Avatar
Spangly Shiny replied to hawkinspeter | 6 years ago
2 likes
hawkinspeter wrote:
Spangly Shiny wrote:

Incidentally I bought the bottle in 2010 which predates Vista Outdoor's acquisition of Camelback and have been pissing in it for about five years. 

Isn't it full yet?

Many times.

Avatar
DoctorFish replied to Spangly Shiny | 6 years ago
7 likes
Spangly Shiny wrote:
madcarew wrote:
Spangly Shiny wrote:

I only own one product from all the named manufacturers, a Camelback bottle. I use it in my van to piss in.

You may see that as a moral victory, but I still think they're taking the piss out of you...

You're dead wrong there my friend. I claim no moral high ground, just passing (pardon the pun) a comment. I could not give a toss what you think!

Incidentally I bought the bottle in 2010 which predates Vista Outdoor's acquisition of Camelback and have been pissing in it for about five years. 

 

I think you may have just missed the joke.

 

Avatar
HenHarrier | 6 years ago
8 likes

There's a similar debate going on around Under Armour who support trophy and sport hunting, and around optics manufacturers like Swarovski, Zeiss, and Leica who sell optics to birdwatchers and conservationists while making most of their money selling rifle scopes to hunters. I personally don't give my money to companies I disagree with on ethical grounds. Does it make a difference? Perhaps, perhaps not, but personally I think it's better than doing nothing and adding to their bottom line. YMMV of course.

Avatar
Griff500 replied to HenHarrier | 6 years ago
4 likes
HenHarrier wrote:

There's a similar debate going on around Under Armour who support trophy and sport hunting, and around optics manufacturers like Swarovski, Zeiss, and Leica who sell optics to birdwatchers and conservationists while making most of their money selling rifle scopes to hunters. I personally don't give my money to companies I disagree with on ethical grounds.

I would wager you do, without even knowing it, assuming you have any sort of ethical standards at all and don't wear sack cloth and live on lentils. Let's start with the clothing industry, who are notrious for exploiting workers in 3rd World countries. If you are a car owner, then discount anything from VW group (Audi, VW, Seat, Skoda) following recent revelations about force feeding exhaust fumes to primates, but maybe the other manufacturers just haven't been caught yet. Manufacured goods used in Europe have of course been almost totally outsourced to countries who are less concerned about pollution than we are. Once you dig beneath the surface of a company operating internationally, you are very likely to find they do things in other countries which would not be tolerated in the UK.  And if you really are sure of your own buying habits, try taking a look at where your pension fund is invested.

Avatar
davel replied to Griff500 | 6 years ago
1 like
Griff500 wrote:
HenHarrier wrote:

There's a similar debate going on around Under Armour who support trophy and sport hunting, and around optics manufacturers like Swarovski, Zeiss, and Leica who sell optics to birdwatchers and conservationists while making most of their money selling rifle scopes to hunters. I personally don't give my money to companies I disagree with on ethical grounds.

I would wager you do, without even knowing it, assuming you have any sort of ethical standards at all and don't wear sack cloth and live on lentils. Let's start with the clothing industry, who are notrious for exploiting workers in 3rd World countries. If you are a car owner, then discount anything from VW group (Audi, VW, Seat, Skoda) following recent revelations about force feeding exhaust fumes to primates, but maybe the other manufacturers just haven't been caught yet. Manufacured goods used in Europe have of course been almost totally outsourced to countries who are less concerned about pollution than we are. Once you dig beneath the surface of a company operating internationally, you are very likely to find they do things in other countries which would not be tolerated in the UK.  And if you really are sure of your own buying habits, try taking a look at where your pension fund is invested.

That's one aspect, and it's a murky international picture, like you say.

But that aspect only covers your own personal funds as a shopper, pension investor, etc. We're already seeing reputational fall-out with other brands such as Hertz (NRA members got discounts) dropping their NRA tie-ins. That's far more damaging to the NRA than where a few cyclists buy their shoes.

Even that won't do any lasting damage, but it's a small bit of rebalancing. One of the companies that dropped them, for example, had an NRA-themed credit card. Now it doesn't.

Avatar
grumpyoldcyclist replied to Griff500 | 6 years ago
2 likes
Griff500 wrote:
HenHarrier wrote:

There's a similar debate going on around Under Armour who support trophy and sport hunting, and around optics manufacturers like Swarovski, Zeiss, and Leica who sell optics to birdwatchers and conservationists while making most of their money selling rifle scopes to hunters. I personally don't give my money to companies I disagree with on ethical grounds.

I would wager you do, without even knowing it, assuming you have any sort of ethical standards at all and don't wear sack cloth and live on lentils. Let's start with the clothing industry, who are notrious for exploiting workers in 3rd World countries. If you are a car owner, then discount anything from VW group (Audi, VW, Seat, Skoda) following recent revelations about force feeding exhaust fumes to primates, but maybe the other manufacturers just haven't been caught yet. Manufacured goods used in Europe have of course been almost totally outsourced to countries who are less concerned about pollution than we are. Once you dig beneath the surface of a company operating internationally, you are very likely to find they do things in other countries which would not be tolerated in the UK.  And if you really are sure of your own buying habits, try taking a look at where your pension fund is invested.

I understand that VW - Audi group were only one of the manufacturers caught up in this, Mercedes and BMW were also involved. They paid money to another agency who conducted 'research' for the motor industry generally. The companies claim that they were not informed of the actions until after they had taken place.

Just in the interests of balance you understand yes

Avatar
fenix replied to HenHarrier | 6 years ago
1 like
HenHarrier wrote:

There's a similar debate going on around Under Armour who support trophy and sport hunting, and around optics manufacturers like Swarovski, Zeiss, and Leica who sell optics to birdwatchers and conservationists while making most of their money selling rifle scopes to hunters. I personally don't give my money to companies I disagree with on ethical grounds. Does it make a difference? Perhaps, perhaps not, but personally I think it's better than doing nothing and adding to their bottom line. YMMV of course.

 

Under Armour came out pro Trump - so that's enough reason for me not to buy any of their kit. 

It helps you shop too - less choice makes it slightly easier. I remember back to the early 80s when you had hardly any choice for kit. It's a bewildering amount now. 

Avatar
burtthebike | 6 years ago
4 likes

Boycotting companies that support the NRA might not bring them to their knees, but it'll certainly make you feel better.

Avatar
ConcordeCX | 6 years ago
5 likes

Some evidence that it can actually work:

http://www.bbc.co.uk/news/business-43173753

edit: interesting that they asked 3 different philosophers and got only 3 different opinions, because normally there's an n+1 rule at work here, where n is the number of philosophers, and n+m where m>0 is the number of distinct opinions about any given subject.

 

Avatar
urbane replied to ConcordeCX | 6 years ago
0 likes
ConcordeCX wrote:

Some evidence that it can actually work:

http://www.bbc.co.uk/news/business-43173753

edit: interesting that they asked 3 different philosophers and got only 3 different opinions, because normally there's an n+1 rule at work here, where n is the number of philosophers, and n+m where m>0 is the number of distinct opinions about any given subject.

 

The answer to the topic is NO!

Sadly too many women have not made the complete transition from child to adult, so emotionally 'reason' support for some really crazy self-destructive shit; a related part-childishness crisis for men is discussed in the book "King, Warrior, Magician, Lover".

A lot of philosophy is out-of-date, sentimental, and even harmful.

That shooting could have been avoided if the multiple warning to US law enforcers had been acted upon, and less deaths may have occurred if the local police had not been incompetent cowards too!  A common thread with all these events appears to be mental instability and strong drugs.

We have no business questioning the very-clearly spelt-out, revolutionary, anti-tyranny reason why the US Constitution has a 2nd Amendment.  A population without arms has no chance against a tyranny, and gives state enforcers and criminals too much power than normal people.  The NRA was probably formed because some people became aware and sought to counter Communist threats to the  2nd Amendment.

Arms are just a tool, it is a culture (influenced by race mix) which misuses arms which is the problem e.g. Switzerland doesn't have many shootings despite a lot of homes with high powered rifles, because of the culture and education.  SJWs need to grow up and realise that they are being used as useful-idiots by malevolent Sociopaths!

Avatar
hawkinspeter replied to urbane | 6 years ago
1 like
urbane wrote:
ConcordeCX wrote:

Some evidence that it can actually work:

http://www.bbc.co.uk/news/business-43173753

edit: interesting that they asked 3 different philosophers and got only 3 different opinions, because normally there's an n+1 rule at work here, where n is the number of philosophers, and n+m where m>0 is the number of distinct opinions about any given subject.

 

The answer to the topic is NO!

Sadly too many women have not made the complete transition from child to adult, so emotionally 'reason' support for some really crazy self-destructive shit; a related part-childishness crisis for men is discussed in the book "King, Warrior, Magician, Lover".

A lot of philosophy is out-of-date, sentimental, and even harmful.

That shooting could have been avoided if the multiple warning to US law enforcers had been acted upon, and less deaths may have occurred if the local police had not been incompetent cowards too!  A common thread with all these events appears to be mental instability and strong drugs.

We have no business questioning the very-clearly spelt-out, revolutionary, anti-tyranny reason why the US Constitution has a 2nd Amendment.  A population without arms has no chance against a tyranny, and gives state enforcers and criminals too much power than normal people.  The NRA was probably formed because some people became aware and sought to counter Communist threats to the  2nd Amendment.

Arms are just a tool, it is a culture (influenced by race mix) which misuses arms which is the problem e.g. Switzerland doesn't have many shootings despite a lot of homes with high powered rifles, because of the culture and education.  SJWs need to grow up and realise that they are being used as useful-idiots by malevolent Sociopaths!

The NRA was originally founded (1871) to advance rifle markmanship. It began directly lobbying for and against legislation in 1975.

I understand your point about the 2nd Amendment, but it should be updated to account for modern weaponry and the problems that it causes in the U.S. (most likely due to their culture).

I'm not sure what you mean  by your race mix comment and your comment about SJWs is arbitrary and pretty much content-less (you could replace the term SJW with any group and it would still make as much sense).

Personally, I can't see the justification for no restrictions on assault rifles.

Avatar
davel replied to urbane | 6 years ago
3 likes
urbane wrote:

A common thread with all these events appears to be mental instability and strong drugs.

We have that shit in Europe.

We don't have school shootings like in the US. Might there be another factor? Think, Watson!

urbane wrote:

Arms are just a tool

Tools that fire hundreds of rounds per minute and that your mentally unstable, hard drug-using teenager (and actual grown-up) in the US doesn't seem to have much difficulty laying their hands on.

I think you may have stumbled across your answer.

(I'm skeptical about the point you're making about Switzerland. Proof that assault rifles are as accessible to teenagers as in the US...?

And throwing 'race mix' into it without elaboration makes you seem weird).

Avatar
ConcordeCX replied to urbane | 6 years ago
3 likes
urbane wrote:

The answer to the topic is NO!

Sadly too many women have not made the complete transition from child to adult, so emotionally 'reason' support for some really crazy self-destructive shit; a related part-childishness crisis for men is discussed in the book "King, Warrior, Magician, Lover".

A lot of philosophy is out-of-date, sentimental, and even harmful.

That shooting could have been avoided if the multiple warning to US law enforcers had been acted upon, and less deaths may have occurred if the local police had not been incompetent cowards too!  A common thread with all these events appears to be mental instability and strong drugs.

We have no business questioning the very-clearly spelt-out, revolutionary, anti-tyranny reason why the US Constitution has a 2nd Amendment.  A population without arms has no chance against a tyranny, and gives state enforcers and criminals too much power than normal people.  The NRA was probably formed because some people became aware and sought to counter Communist threats to the  2nd Amendment.

Arms are just a tool, it is a culture (influenced by race mix) which misuses arms which is the problem e.g. Switzerland doesn't have many shootings despite a lot of homes with high powered rifles, because of the culture and education.  SJWs need to grow up and realise that they are being used as useful-idiots by malevolent Sociopaths!

"Sadly too many women have not made the complete transition from child to adult"

I think you should know that you have stumbled into the early part of 21st-century Britain from your armchair in a gentleman's club somewhere in the mid-late 19th.

"We have no business questioning [...]"

"We" are not all from the USA. We can question whatever we damn well like, thank you, and indeed it is our duty to question everything.

People in the USA have something called the First Amendment, which guarantees their right to question anything. Are you suggesting the Second Amendment trumps the First? This would be the very definition of the tyranny that you think you are defending yourselves from. 

In an earlier comment on this subject I speculated about the demographics of gun shit in the USA, so I looked it up.

http://www.pewresearch.org/fact-tank/2014/07/15/the-demographics-and-pol...

While looking I also found this interesting article from the Washington Post, which confirms my own suspicions about the racist aspects of so-called gun rights:

https://www.washingtonpost.com/posteverything/wp/2016/07/15/the-right-to...

 

 

Avatar
DoctorFish | 6 years ago
6 likes

Seems to me the answer is rather simple "Should you boycott a bike brand if its parent company supports the NRA?"

Do you support the NRA?  If no, then yes, boycott them.  If yes, then no, don't boycott them.  If you don't care then buy what you like.

Avatar
Simon E replied to DoctorFish | 6 years ago
6 likes
DoctorFish wrote:

Seems to me the answer is rather simple "Should you boycott a bike brand if its parent company supports the NRA?"

Do you support the NRA?  If no, then yes, boycott them.  If yes, then no, don't boycott them.  If you don't care then buy what you like.

That's about right IMHO.

I don't buy from companies that are proven to be pernicious and morally bankrupt. I feel that, by giving them money in any way, I am endorsing their nefarious activity. I don't expect anyone else to do the same (though naturally would be happier if they did). I won't support Specialized after their disgusting bullying behaviour towards a small Canadian bike shop a few years ago, which was shown to be part of a pattern.

Only a fool underestimates the power of public boycotts.

Avatar
bendertherobot | 6 years ago
2 likes

Should the cycling press do so if asking whether we should do so?

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