"If only there were a way of combining cycling with transport": Peloton coaches drive Mazda electric cars...to "support their active lifestyle"; Wout van Aert Cervélo auction reaches £11k; Cycle lane delivery; Infra made permanent + more on the live blog

Old habits die hard I guess

It's not a photo of her 'filling up the car' it's a snap photo of her connecting the car to the charging point, which everyone accepts you do have to do to get it to recharge right ?

The brief would have been simple we want the car the charging point (because it's an electric car) and Leanne all in the same picture, so how do you arrange them in any other way ?

I dont see anything wrong with this photo or the campaign, and never understand why people get so grouchy about these really trivial things, that are tenuous at best directly linked to cycling as an activity.

without her holding the 'pump' handle as if she's 'pumping fuel'. why not just car, charing point and person in the same frame. or is that not relatable enough?

"Technology idea lag" / (like an accidental skeuomorph)? Bit like the "on the phone" hand sign which mimics an older handset design, not a smartphone. (I personally favour the "separate microphone and earpiece" one. But only Jacob Rees Mogg understands me and he can dismiss me as part of the avant gard.)

chrisonatrike wrote:

"Technology idea lag" / (like an accidental skeuomorph)? Bit like the "on the phone" hand sign which mimics an older handset design, not a smartphone. (I personally favour the "separate microphone and earpiece" one. But only Jacob Rees Mogg understands me and he can dismiss me as part of the avant gard.)

lovig the image of Rees Mogg picking up his two part landline phone and asking the operator to connect him to whomever he needs to communicate with.

wycombewheeler wrote:

chrisonatrike wrote:

"Technology idea lag" / (like an accidental skeuomorph)? Bit like the "on the phone" hand sign which mimics an older handset design, not a smartphone. (I personally favour the "separate microphone and earpiece" one. But only Jacob Rees Mogg understands me and he can dismiss me as part of the avant gard.)

lovig the image of Rees Mogg picking up his two part landline phone and asking the operator to connect him to whomever he needs to communicate with.

He can again! "OK Google / Alexa / Siri - connect me to Lord Palmerston's residence". Alternatively for the Edwardian in your life Amazon have your sack covered.

JRM has a butler to answer and 'place' telephone calls. Doesn't he?

Thanks for the wiki link - fascinating stuff. I recall someone trying to argue against using things like letter icons for e-mail a ways back, but presumably we'll soon reach an inflection point where letters are considered to be 'like, IRL e-mails, innit'.

Cupov wrote:

without her holding the 'pump' handle as if she's 'pumping fuel'. why not just car, charing point and person in the same frame. or is that not relatable enough?

maybe it's so rapid she might as well hold it because it won't take long

Awavey wrote:

It's not a photo of her 'filling up the car' it's a snap photo of her connecting the car to the charging point,

Proving she can connect it without looking?

For anyone who has an EV, what is the cost of leccy from one of those charge points compared to home charges?

AlsoSomniloquism wrote:

For anyone who has an EV, what is the cost of leccy from one of those charge points compared to home charges?

 

https://www.esbenergy.co.uk/ev/pricing-payg

Looks like it's 30p/kWh, about twice what you'd pay to charge it at home.

As she is using a CCS Rapid (50kW+) charger then ESB Energy is 30p per kWh. At home, it would be a Fast 7kW charger, depending on your tariff (eg Octopus Go - 16p or 5p per kWh). She could be using a  7kW at a supermarket for free (eg some Sainsburys, Tesco).

Overthinking much? She's just posing for the camera.... if your mockery seems to imply that driving or having a contract with Mazda  makes her a hypocrite of some sort well everyone myself included is going to hell then

I think the mockery is aimed more at the company trying to greenwash.

Being a Peloton trainer doesn't automatically make you more or less green than the next person, and nobody is having a go at the Pelotonners.

But Mazda claiming that driving an electric car 'supports an active lifestyle' makes it look as if they are claiming that the EV is by itself a 'green' mode of transport.

An EV is greener than some modes of transport, but only for certain values or categories of 'green'.

EDIT: I suppose Mazda maybe are saying you can strap your MTB to the back and use their EV to drive somewhere to ride around in mud, instead of riding there, but you could say that about any ICE vehicle too... ("I use my ten year old diesel Mondeo to support my active lifestyle").

Just to note that the Mazda does not support a towing hitch, eg for a hitch-mounted bicycle rack, but it does support load on the roof. 

The active travel future - electric pickup trucks.

Reminds me of that picture of congestion now, and then congestion when everyone has electric vehicles.  Surprise, surprise - they look the same!

How will 'refuelling' EVs work anyway - when you have queues at petrol stations now, for the few minutes it takes to put dead dinosaur juice in an ICE car, how will it work for queuing at EV recharge points?

brooksby wrote:

("I use my ten year old diesel Mondeo to support my active lifestyle")

Pre-pandemic, I imagine quite a few of us used short-haul flights to support our active lifestyles. But at least we weren't flying to the supermarket...

Well if it's self-criticism time I confess I have regularly used cars, vans and trains to access the countryside although I do ride there sometimes too (thereby not making it a journey - you can't win). I also wish for several counts of not having grown my own bike to be taken in to consideration.

Duncann wrote:

brooksby wrote:

("I use my ten year old diesel Mondeo to support my active lifestyle")

Pre-pandemic, I imagine quite a few of us used short-haul flights to support our active lifestyles. But at least we weren't flying to the supermarket...

True.

(and just to be clear, that quote wasn't by me but was an entirely fictional quote that I imagine some people could use...).

(and - I haven't flown anywhere since 1981.  My wife and children have never flown).

brooksby wrote:

(and - I haven't flown anywhere since 1981.  My wife and children have never flown).

Aha!  Children!  That's the biggest climate crime, comrade! Unless you're outsourcing them somewhere much less resource-intensive.

chrisonatrike wrote:

brooksby wrote:

(and - I haven't flown anywhere since 1981.  My wife and children have never flown).

Aha!  Children!  That's the biggest climate crime, comrade! Unless you're outsourcing them somewhere much less resource-intensive.

Nothing I can do about that now...