Is this budget electronic groupset a Shimano and SRAM killer? L-Twoo of China launches new semi-wireless eRX groupset

You mean with imaginary words like Sram?

SRAM is the initials of each of its four founders. Campagnolo and Shimano are the surnames of their founders. Full Speed Ahead, SunRace, and Fazua are examples of names intended to be evocative of aspects of cycling. I might be wrong, but L-Twoo is the sort of name that gets spit out of the computer program designed to produce non-trademarked and disposable company names. Or maybe it was founded by two people whose romanized names both begin with L, and at least one of them is a fan of owl calls.

ubercurmudgeon wrote:

SRAM is the initials of each of its four founders. Campagnolo and Shimano are the surnames of their founders. Full Speed Ahead, SunRace, and Fazua are examples of names intended to be evocative of aspects of cycling. I might be wrong, but L-Twoo is the sort of name that gets spit out of the computer program designed to produce non-trademarked and disposable company names. Or maybe it was founded by two people whose romanized names both begin with L, and at least one of them is a fan of owl calls.

Sorry gonna call you out on your inbuilt bias there. Just coz we don't know the origin of the name it doesn't mean it doesn't have meaning to the founders. I don't think you'd make the same assumption about a western product. 

And your assumption, that I wouldn't make the same assumption about a western product, is based on what exactly?

ubercurmudgeon wrote:

And your assumption, that I wouldn't make the same assumption about a western product, is based on what exactly?

Because you are pretty much tying yourself in knots to sneer and look down on the name of a chinese brand because you dont understand its origins.

You've been seen.

Secret_squirrel]</p>

<p>[quote=ubercurmudgeon wrote:

And your assumption, that I wouldn't make the same assumption about a western product, is based on what exactly?

Because you are pretty much tying yourself in knots to sneer and look down on the name of a chinese brand because you dont understand its origins.

You've been seen.

I see Secret squirrel is Board again and poking the bear to get a reaction. The naming of the well established brands are correct. SS seems again to have missed the point being made,

are you implying wacism at play here..

Based on one of the above posts - maybe L-Twoo is supposed to convey the hilarity of ripping off another (western) company's IP / R&D spend.

ubercurmudgeon wrote:

I might be wrong, but L-Twoo is the sort of name that gets spit out of the computer program designed to produce non-trademarked and disposable company names. Or maybe it was founded by two people whose romanized names both begin with L, and at least one of them is a fan of owl calls.

Apparently the name L-Twoo is a westernised phonetic rendering of the Mandarin word for "blueprint". Whether that's short for "We've nicked Shimano's blueprint" is not made clear.

Fair enough. You've changed my mind about the name without calling me a racist for having legitimate concerns about a safety-critical product from a previously unknown brand, which happens to be Chinese. I'd still not personally buy one of these groupsets until I'd seen a bunch of good reviews, and probably not before someone else in my club had used one through an entire winter. Then again, I had the same scepticism about early electronic groupsets from established manufacturers, which was born out by the teething troubles they had. I'd buy one now, but I guess that makes me a luddite if you live in Secret_squirrel's black-and-white world.

I've bought a fair few products direct from China, carbon frames and rims, and the outcome has mainly been very satisfactory.

Miller wrote:

I've bought a fair few products direct from China, carbon frames and rims, and the outcome has mainly been very satisfactory.

Whilst China continue to threaten peace with Taiwan and their President is courting Putin.....I'll give supporting the Chinese economy a wide berth.

that'll teach 'em..

because anecdotal evidence is so convincing..

There are certainly lots of the youtuber cyclist channels reviewing LTwoo stuff lately, im sure theyll pick this set up too.

Youd have to say their overall combined take has been, it's cheap, it works, it might be better than you expect, but there are problems with it & bits do break and fall off too easily. Caveat emptor.

Incorrect. There's more money to be made with the cheap new brands. When you buy a bike 80% of buyers don't give a fig what brand of groupset it is.

For example mid/low end Cannondales are all on Microshift these days. 

I often wonder what the Mandarin translation offerings from British brands are like.

peted76 wrote:

Well, actually, 'enoying the feeling of galloping in the wind' does sound quite nice.. maybe I will consider some L-Twoo groupset gambling goodness..

To be fair, some of the marketing language used on Shimano's website is equally odd and look at the budget they have.