Belgian professional cycling team Etixx – Quick-Step – home to the likes of Mark Cavendish, Tom Boonen, Michal Kwiatkowski and Tony Martin – is launching a new beer as part of a partnership with Flemish brewery De Bie.
Bikes and beer certainly do go hand-in-hand in Belgium, as you'll know if you've ever spectated at the Tour of Flanders or a cyclocross event out there.
The beer, De Bike Vélo, is said to be “a traditional, light and flavourful beer especially for cycling and team fans”.
“It is possible to have a healthy beer,” said De Bie’s Nicolas Tjoen. “We brew with natural quality products and not with chemical products.”
De Bie Vélo' is a blond triple beer with 8% alcohol. That’s, you know, high.
“The beer has a special flavour,” according to beer expert Robbie Defraeye, as quoted by De Bie.
“There is a good sweet-bitter balance. The beer tastes fruity and has a malty aftertaste. The spicy notes of star anise, coriander and sage are the finishing touch. Both men and women will love this beer. It is a very tasty and hearty alcohol in percentage terms, but still has good drinkability.”
The beer will be available in the Etixx – Quick-Step fanclub, for VIPs during races, and as a special gift package in the Etixx – Quick-Step online fanshop.
We can’t see it in the online shop yet. You can get a pair of hand-painted miniature Etixx – Quick-Step riders for €15 while you wait although, admittedly, that’s not really the same as beer, is it?
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12 comments
I like beer!
Now, here's an idea...
A beer peloton, with brews for each team based upon their country of registration.
I think I'll move to Belgium..
If Sky made a Whisky, would it be made with 'Marginal Grains'? I'll get my coat.
HIYOOOOOO!
And don't come back.
That's the kind of fan merchandise I like! Might have to try and get hold of some of this.
Pah! 8%? That be average around these parts!
Go Etixx-quickstep. I am now officially a fanboy !
Beats Rapha-clad Sky and their insipid inspirational 'This is the Line' cobblers into a cocked hat...
I bloody love Belgium, me.