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Rapha 2010 Spring Summer range launch

Stylish cycling schmutter from Rapha

There's always plenty to talk about when Rapha launch a new range of clothing and their 2010 Spring Summer collection is true to form with a new small but perfectly formed "capsule" women's range, an expanded City range, that jumper – yes the £285 one, updated versions of some of Rapha's classics plus the promise of a series of Rapha CDs and even the promise of an iPhone app to come and a hint of rotisserie chicken, something for everyone then. Rapha launch their ranges all in one go, but individual products come in at different times so it's with checking the Rapha website for availability.

 

Okay, let's get the sweater out of the way. The merino/cashmere mix Transit Elite will set you back an eye watering £285 for what is essentially a smart woolly jumper. Rapha are past masters at putting a super-expensive limited edition something into their collections that gets the press and twitterati talking. Remember the technical tweed jacket or indeed the bespoke suit? This time to be fair there is a point. The Transit Sweater is a collaboration with Apolis Activism whose mission is to link third world artisans and craftsmen up with first world consumers by the means of their jolly expensive designer goods - in the case of the Transit Sweater it is a Nepalese women's cashmere cooperative. Check out their website and the video at the bottom of this story.

The Transit looks a very wearable piece of kit but to our eyes at least there is a sort of irony in producing something that will only be affordable to the very sorts of bankers responsible for shaping and reinforcing the patterns of trade that lock third wold producers out. That said, it's easy to carp Rapha and Apolis have actually gone out and done something so chapeaux for that.

TRANSIT ELITE from Dave Christenson on Vimeo

Women's capusle range

Women wear Rapha and the big news of the new range is Rapha's response: a small range featuring re-tailored versions of the Stowaway jacket and the classic jersey for a more feminine fit, plus a completely new garment: their first ever pair of non-bib shorts. Both the reworked garments have all the features you would find in their male equivalents in terms of pockets, zips (full length for the Classic jersey) bite tabs and the like. Rapha's courting of female custom goes beyond just this range they will also be holding greater levels of stock in sizes XS, and S for much of their standard range too.

 

Women's Stowaway Jacket
The Women's Stowaway comes in a choice of red or cream and has a more waisted cut and a deeper bust, the front pocket has been repositioned to retain the shape - early versions of the jacket just didn't hang right when the pocket was kept in the same position as on the men's version. Cost £165.
 

Women's Classic Jersey
Like the jacket the Women's Classic Jersey has a more feminine cut. It's a totally different shape from the men's version, colours are a choice of black or cream. The jersey comes with contrasting cream armwarmers, each the jersey main colour detailing – so the red jersey gets cream arm warmers with red detailing. Sizing is UK standard 8, 10, 12, etc. Rapha made the conscious decision to stay away from anything that might be interpreted as girly in this range – so the only flash of their trademark pink is some discrete detailing on the inside of the black version of the Classic jersey. Personally I reckon they could have gotten away with the pink - the shade that Rapha use is sophisticated enough not to look girly. On the other hand it does give them another colour option for their next range. Cost: £125.

 

Women's Shorts
The women's shorts are completely new garment for Rapha – they don't do a men's cycling short. As you'd expect they feature a female specific Cytech pad and are cut higher at the back so you don't get that "gap of flesh" when riding on the drops, they are also longer in the leg for a more flattering shape with anatomically curved seams on the leg for extra comfort – all the seams are flatlocked and their is a soft fabric panel at the front with no gripper to stop them digging in. At £135 they will dig in to your  wallet or purse though. 

Rapha City Range

The other big area for Rapha this season is their city range. Rapha were one of the pioneers when it comes to producing clothes you can wear on or off the bike and they've pushed the boundaries too – remember last year's bespoke cycling suit produced in association with Saville Row tailor Timothy Everest. It was very expensive, but they still managed to sell 20, and their trousers are pretty much a classic. That said their range of such clothing has never been huge. That changes this season with a bigger City range and an emphasis on the smarter end of smart casual.

 

Merino Boxers
Rapha's Merino Boxers have a thin pad at the back, it's not like a nappy say Rapha. You can wear them with normal clothes for commuting or scooting around town and they combine the benefits of technical clothing and normal underwear; they're made from wool so they are breathable and wick moisture and the idea is that you wear them all day. The idea isn't new, there are similar pants around for mountain bikers who want to wear their own shorts/trousers rather than ones with a liner. Rapha's pad by the way is a triathlon one, could this be the first mainstream cycling spin-off from triathlon? (No, we're not counting tri bars). Cost £40.

 

V-neck Base layer
Also new is a super soft base merino baselayer layer with a v-neck designed to be worn under a shirt, so that city riders can avoid the fashion crime of having their crew neck baselayer peeping out - mind you that doesn't seem to concern the chap wearing it on the Rapha website. Yours for a reassuringly expensive £55, stick that in your pipe Howies that almost makes their merino base layer look like a budget item, well, almost though Howies do point out that theirs is MAPP registered which means no sheep were scraped in the making of their garment.
 

Long Sleeve Shirt
Obviously you'll want to team up your Rapha merino V baselayer with one of their shirts which are now available in long and short sleeved versions made from cotton with small amount of nylon to give a bit of stretch. The accent here is smart, button down collars or hidden buttons hold the collar in place. The look is very tailored; cycling specific touches include a discrete back pocket and dropped shoulder seams to make carrying a bag more comfortable. The long sleeve shirt will cost £90 while the short sleeve comes in at £75.
 
Soon you'll be able to go even smarter still with an off the peg jacket based on the one used in the bespoke cycling suit, we've seen a prototype version and it looks pretty good, it's made from water and stain resistant material. Nice touches include front panel buttons up to stop flapping about and a flash of Rapha pink under the collar – the final version will have articulated shoulders too. Nice. 

Pocket T
For those more casual moments Rapha have their technical T-shirts: slim fitting anti-bacterial cotton numbers cut long at the back and featuring a back pocket too. Available in either blue or grey one will set you back £50. Oh, and depending on the colour you are getting either a Merckx or a Moser… don't ask me which is which.

Training and racing

This is still the core of what Rapha are about and the core of their range, most of the products in this range have now been in it for years and for the season we're talking colour changes and tweaks rather than radical redesigns or completely new products.

 

Stowaway Jacket
The Stowaway Jacket (£165) along with its winter equivalent, the Rain Jacket, is a Rapha Classic. For 2010 there are two new colours Grey and a very bold Pink. As the name suggests the Stowaway is light weight jacket (165g for the medium say Rapha) that's designed for cooler spiring and summer days, long descents and for emergencies, it's water resistant rather than waterproof but it is windproof. When you're not using it if packs down small enough to stow in your jersey pocket. All the detailing you would expect in a good cycling jacket is present: dropped down tail, tailored fit, reflective detialing on the arms and back (the Rapha logo); plus some other nice touches, taped shoulder seams add extra protection to the part of the jacket that is bears the full brunt of wind and rains and Lycra cuffs on the arms add in some extra windproofing.

 

Gilet
Another staple of the Rapha range, the Summer Gilet (£115) has been re-vamped for 2010. Like the Stowaway this is a performance garment made for cool days and emergencies, it is an extremely light and packable 115g. Previous versions featured a black front panel - something of a Rapha trademark which was extensively copied. Now the gilet features contrast detailing on the front which is mirrored on the back central panel too for what Rapha consider a more sophisticated look. As well as looking good the main part of the gilet is made from a very breathable fabric while the central rear section is an even more breathable micro mesh.

 

Country Jersey
Rapha's Country Jerseys – France, Belgium, Italy, UK – now go full zip rather than half zip at the front for better temperature control on hot days. That means moving the country detailing from the chest to the arm and results in a more minimal look. To our eyes Rapha look to have repositioned the Country jersey as a more performance oriented garment. . They are still made from Sportwool, 60 per cent polyester and 40 per cent merino so it's itch free, doesn't smell rank after a day in the saddle and holds its shape well too. All the usual Rapha details are still present, pocket ports for iPod cables, an inner pump sleeve and a hidden valuables pocket plus some reflective detailing on the rear pocket which also has some new country themed embroidered detailing. The red British jersey comes with a red cap and you can also accessorise your Italian jersey with matching leg and arm warmers. Cost £100.

Club Jersey
As the Country Jersey becomes more performance oriented the Club jersey goes the other way, yes it's a Sportwool cycling jersey and features all the detailing in terms of pockets, and speaker ports present on the Country Jersey, but Rapha have changed the cut making it longer at the front so you can wear it with jeans. Rapha realise that a lot of these jerseys are worn as casual wear off the bike, particularly in the US so it made sense to produce a top that worked as casual wear too - so no full zips here.

This year's Club Jersey comes in three different three colour designs each of which relates to a different cycling legend: the grey is Johan Museeuw, the Lion of Flanders and features a lion embroidered on the pocket, the pink is Franco Pegoretti - with a flame on the pocket, and the Blue is Sean Kelly - although given that the embroidery on the pocket is of a very Spanish looking bull we're not sure that can be right. We'd say the pink and grey Pegoretti number is the pick of the three, but taste is a very personal thing. Cost £90.

Lightweight Jersey
Not many changes to the Lightweight jersey, there's the addition of a natty powder blue colour option and it loses the mesh panel that ran down the centre of the back on last year's version - well, how much more light weight does an ultra-lightweight hot conditions jersey need to be? As well as the normal Rapha jersey pocket layout which they standardised across their range last year the Lightweight Jersey also has an additional ballast pocket running the width of the jersey for stowing your Stowaway jacket or gilet. As you'd expect the zip is full length.

Team Issue

Hmm… we couldn't help thinking Manchester United away kit circa 2005 when we saw the new Rapha Condor Sharp team jersey, but then if you've got Sharp as a team sponsor front and centre across the chest that's always going to be a danger. The team jersey will be available to buy soon and will cost £115.

The other bit of team kit that will be on offer is the bibshort which for this year features a black bib to match the rest of the shorts rather than the white which Rapha used in the past - problem with that was that it tended to peek through when Rapha riders raised their arms in a victory salute - which they did from time to time last year. Race radios may be on the way out but the team short will feature two race radio positions and a pink and white flash on the right leg. Cost £145.

Lifestyle

Rapha's range is divided into four sections - we've covered three: Training and performance, Womens, and the City range, the final bit is lifestyle which includes their accessories range and their burgeoning travel business. This year sees an extended series of Rapha Randonees and big ride point to point holidays through some of Europe's top ride spots in partnership with La Fuga.

Long expected and finally here, is Rapha's 'performance skincare' range first up are a chamois creme and embrocation both inspired by the Ventoux and containing herbs that grow on the legendary mountain. Our man with the nose, TR, likened the aroma to rotisserie chicken – it was the rosemary apparently and the faint hint of garlic the mind boggles although we can't vouch for the accuracy of the McGowran nose.

Rapha aren't stopping at soothing your nethers either, they want to soothe your soul too with a series of albums (CD not vinyl) inspired by the great races, not only will these contain music to put you in the mood for the Giro or Tour but sounds too: the idea is that you'll be able to immerse yourself in the ambience of the great race of your choice without actually being there. The first one is available in May in time for the Giro - no word on price yet, and for contractual reasons it won't be available as a download…

…Which is a shame because then you would be able to enjoy it on your iPhone along with perhaps the most radical departure in Rapha's lifestyle range – the Rapha iPhone app. This launches in May, no details on price yet, but availability will be via the Apple app store and Rapha website, and word is that is some sort of social networking tool to help you organise rides with like-minded riders.

road.cc's founder and first editor, nowadays to be found riding a spreadsheet. Tony's journey in cycling media started in 1997 as production editor and then deputy editor of Total Bike, acting editor of Total Mountain Bike and then seven years as editor of Cycling Plus. He launched his first cycling website - the Cycling Plus Forum at the turn of the century. In 2006 he left C+ to head up the launch team for Bike Radar which he edited until 2008, when he co-launched the multi-award winning road.cc - finally handing on the reins in 2021 to Jack Sexty. His favourite ride is his ‘commute’ - which he does most days inc weekends and he’s been cycle-commuting since 1994. His favourite bikes are titanium and have disc brakes, though he'd like to own a carbon bike one day.

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58 comments

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DaSy | 14 years ago
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I was thinking more of the pro race series they have started in the UK, such as the Nocturnes, also the Elite Criteriums and even the Rapha Rollapaluzas that attracted lots of interest due to Raphas ability to publicise such events.

They also put on a lot of Messenger events that attract lots of interest; I don't see many other cycle clothing brands actually investing in cycling beyond just putting their names on sponsored jerseys.

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demoff | 14 years ago
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I think it is the whole lifestyle approach that gets peoples backs up. Rides don't take place in black and white and not every ride or club run is an epic.

Part of me thinks that some of what they sell is a cynical cash in on the brand, who on earth needs a rapha cd to immerse themselves into before tuning into David Harmon and Co?

As to them putting on events in the UK. Last years Sportive in Blackpool was not too clever on the organisation front nor did people get a lot for their money.

If you want to pay the prices thats your choice, me I think its overpriced and really not that special to look at.

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Mr Sock | 14 years ago
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Quote:

Strange then that the criticism is always about the price, I rarely hear that Rapha buyers are idiots because they buy into the brand, but often hear that they (or should I say we) are idiots because we have allowed ourselves to be parted from so much money for a mere jersey or whatever, when Aldi do the same for £5 or the like.

Maybe they're just being polite  1

I like Rapha clothes too but you're right it's the whole cool in a Fast Show, Jazz club kind of way without the laughs that I find a pain + the instant mythology… luckily I only think about it on threads like this  3

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hammergonewest | 14 years ago
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Just because something is made in the Far East doesn't mean that it is made in a sweat shop or that the workers were exploited. Yes, I'm sure there are large numbers of Far Eastern sweatshops that exploit their workers - when we made stuff there were plenty of good old British ones that did the same too.

But if we keep all our jobs over here how are poorer parts of the world supposed to drag themselves out of poverty? Surely it's up to them to decide whether they are being exploited not us?

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workhard replied to hammergonewest | 14 years ago
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hammergonewest wrote:

Just because something is made in the Far East doesn't mean that it is made in a sweat shop or that the workers were exploited. Yes, I'm sure there are large numbers of Far Eastern sweatshops that exploit their workers - when we made stuff there were plenty of good old British ones that did the same too.

But if we keep all our jobs over here how are poorer parts of the world supposed to drag themselves out of poverty? Surely it's up to them to decide whether they are being exploited not us?

Thanks for your shrewd and incisive analysis of world trade and the garment industry. I assume you have no direct experience.

There are a number of independently audited schemes, of which the ETI is the best known, which Rapha could sign up to IF they wanted to guarantee that sweated labour isn't used in the manufacture of their products and thus reassure potential purchasers of their garments. So why don't they? Go figure; they aren't aiming their products at people who care about these issues but rather at folk whose naive analysis of the issues lets them consume in exactly the way the Rapha marketers want them to. It's fashion Jim but not as we know it.

I'll stick to LabGear, Ground Control, etc., manufacturers who don't put profit above every other consideration.

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workhard | 14 years ago
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Mmmm.... far east production is it? So now they can exploit both the worker who makes the garment and the customer who buys it? Shrewd.

No wait, I get it, the idea the clothes might be made in a sweat shop probably appeals to the very people their marketing is aimed at.

Niche brand, niche market. Little or no conscience in either.

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Fringe | 14 years ago
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i'm more interested to find out what they are putting on there CD's. Acid Mothers Temple, Love and The Fall maybe?

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chrisc | 14 years ago
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Quality is remembered long after price is forgotten...

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Hammy replied to chrisc | 14 years ago
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Chrisc wrote:

Quality is remembered long after price is forgotten...

isn't that part of Rapha's problem - who can forget David Millar picking at the thread on his super expensive Rapha gloves while being interviewed on TV during the Tour one year… and it just kept on coming. Now that was quality  19

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Mr Sock | 14 years ago
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What winds people up about Rapha isn't the clothes it's the brand, and the brand values. There are plenty of other expensive cycling clothing brands out there that don't attract any comment on their prices at all.

I like their clothes - even own some, but I still find the hushed and reverential tone of their luxury goods marketing schtick either funny or irritating and these days it is tending more towards the latter.

Change the record Rapha!  4

Oh, actually they are about to aren't they.

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DaSy replied to Mr Sock | 14 years ago
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Mr Sock wrote:

What winds people up about Rapha isn't the clothes it's the brand, and the brand values. There are plenty of other expensive cycling clothing brands out there that don't attract any comment on their prices at all.

Strange then that the criticism is always about the price, I rarely hear that Rapha buyers are idiots because they buy into the brand, but often hear that they (or should I say we) are idiots because we have allowed ourselves to be parted from so much money for a mere jersey or whatever, when Aldi do the same for £5 or the like.

Rapha sponsor a professional cycle team, several UK cycle events, and put quite a bit back into the cycle scene in this country. I think the main crime people see them committing is to portray cycling in a cool and trendy manner rather than grubby and sweaty.

Personally I just like the style of their clothes for the most part, with it's nice materials, understated branding and good tailoring.

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DaSy | 14 years ago
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Good to see the usual Rapha outrage surfacing; this wouldn't be a proper Rapha thread if there weren't people up-in-arms and referring to people as idiots because they choose to spend their own money on something that they themselves like...

I would like to see if these outraged people buy only Adsa value brand groceries and wear everyday clothes only by George and Aldi? I bet there are more than a few Heinz beans and Levi jeans amongst them, but for some reason, to choose a brand of cycle clothing on taste and style rather than purely on it's utilitarian merits upsets some people, even when it's not their money being spent.

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Mr Sock | 14 years ago
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"not outrageously more expensive than anything else out there" I think that's part of the reason Rapha attracts so much venom because they gave everyone else an excuse to hoick their prices up when it first launched it was outrageously more expensive than most everything else.

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chrisc | 14 years ago
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For me they provided a nice solution to my problem. Not wanting to wear lycra or baggy mtb shorts the touring shorts, nicely put together and not outrageously more expensive than anything else out there, fit the bill and me perfectly.

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Pickypong | 14 years ago
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Merino base layer bundle £100 for 3 - top quality (best thing I have bought all winter)

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BigMig | 14 years ago
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Rapha is for the sort of idiots who try and justify spending £20K more for a Cayenne than a Touareg, but its really to show that they can afford it! blah blah blah

but i bet Rapha must love all the talk about how expensive and desirable they are, especially when its mostly knocked up in Vietnam!

How long before Nike or someone else buys them out so they completely lose all their cycling credentials!

Miguel

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neilwheel | 14 years ago
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Quote:

The Transit looks a very wearable piece of kit but to our eyes at least there is a sort of irony in producing something that will only be affordable to the very sorts of bankers responsible for shaping and reinforcing the patterns of trade that lock third world producers out.

Thank you for saying what needed to be said for some time.

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Martin Thomas | 14 years ago
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Something weird is happening to me. I just saw the £100 price tag for the country jersey and £165 for the stowaway jacket and thought "well, that's not outrageous..." I think they're wearing me down! Help!

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Fringe | 14 years ago
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"Yours for a reassuringly expensive £55, stick that in your pipe Howies."

have they offended you some how?  4

also, why is the 'arm' band on the country jersey on the left?, just curious really.. is it an arbitrary choice, nothing to do with helping to be seen on the road?, unless your in europe/america and cycling on the right i spose..

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Tony Farrelly replied to Fringe | 14 years ago
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no they haven't offended me, it's just that Howies and Rapha often seem to be locked in a battle to see who can charge the most for what is essentially a basic item of cycling kit.

Actually I was going to update the story with something on Rapha's pricing (+ I forgot to mention their latest trousers and 3/4s) when you analyse it, they are producing small run items to their own designs and with a big emphasis on quality control which means that at every stage they must be getting caned on costs, no economies of scale when it comes to buying material (and industry source told me that Rapha paid 10 times what his company paid for one particular fabric because they bought in such small amounts), they are not using generic designs and all that detailing and the emphasis on quality make for a very labour intensive and more costly production process - bottom line is, if you want something well made and original it is going to come at a hefty price premium.

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Fringe replied to Tony Farrelly | 14 years ago
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tony_farrelly wrote:

- bottom line is, if you want something well made and original it is going to come at a hefty price premium.

i agree with you on the bottom line thingy.. ive had two Howies merino base layers in the last 6 years and both still going strong. yep you get what you pay for.. with the exception of the Colomba jersey, well the jersey is fine, its the flock print on the back which peels away in time (even when washed inside out on low temp).

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Fixie Girl replied to Tony Farrelly | 14 years ago
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I agree that Rapha is quality gear and as a skinny girl I did buy their guys stuff. But with them switching production to the far east I cannot see how they can justify the prices on their basic garments anymore. Judging by the feedback on a few sites I am not the only one.

When there are UK companies like Colomba and Shutt who can make a sportwool jersey in the UK for half or third of what Rapha charge I will stick to buying British!

and to call 3 garments a capsule wardrobe insults my intelligence as a women... sorry Rapha

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DaSy | 14 years ago
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I think the GB biretta is going to have to be purchased soon, but with 4 short sleeve and 2 long sleeve jerseys, plus endless caps, gloves and jackets, oh, and tights, gilets etc from Rapha, I may have to resist the country jersey, despite really liking the French one.

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Jon Burrage | 14 years ago
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Very smart looking stuff, would love to be able to justify buying some.

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sk8ir | 14 years ago
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You may want to check for a typo in the description of the "long sleeve shiRt".

Well, either it's a typo or you really don't like it  13

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dave atkinson replied to sk8ir | 14 years ago
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yeah just spotted that on the read-through  1

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Mike McBeth | 14 years ago
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Lovely - anything in small available for a Friday Schwag Grab?!

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demoff | 14 years ago
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What no kitchen apron, gutted!

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