Mat has been in cycling media since 1996, on titles including BikeRadar, Total Bike, Total Mountain Bike, What Mountain Bike and Mountain Biking UK, and he has been editor of 220 Triathlon and Cycling Plus. Mat has been road.cc technical editor for over a decade, testing bikes, fettling the latest kit, and trying out the most up-to-the-minute clothing. He has won his category in Ironman UK 70.3 and finished on the podium in both marathons he has run. Mat is a Cambridge graduate who did a post-grad in magazine journalism, and he is a winner of the Cycling Media Award for Specialist Online Writer. Now over 50, he's riding road and gravel bikes most days for fun and fitness rather than training for competitions.
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4 comments
Yes, wiggle would sell loads if they did a keenly priced ASV gabba equivalent, that could match its performance.
The Asv lineup really needs a Gabba style jersey.
Nice PR for Wiggle
The majority of what you read in print or online is written by PR companies. Real journalism in the UK is a dying art. See Flat Earth News by Nick Davies if you want to properly depress yourself...