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news
Team Sky stir-fry.JPGVideo: Which Team Sky rider does a mean stir-fry?
"Can you guess which Team Sky cyclist cooks a smashing stir-fry?"
That's the question posed by meat-substitute firm Quorn in its latest ad campaign.
Other spots featuring Great Britain women's hockey captain, Kate Richardson-Walsh , plus world champion swimmer Adam Peaty.
Watch the video below to find out which is featured in the spot ... though the image is a bit of a giveaway ...
Quorn has previously featured multiple world and Olympic champion athlete Mo Farah - a household name - in its advertising.
But it seems a little curious to us that the ad here, which has as its protagonist one of the less well known London 2012 champions, describes him as national road race champion rather than mentioning that Olympic gold medal, which would surely resonate more with a non-cycling audience?
Simon joined road.cc as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.
Bullseye!
Shurely "we have to build more housing! But developers won't build 'affordable housing'. And where can we find land anyway (lots of nimbys)?"...
Its an Garmin'less Garmin for a lot less Garmin money.
Totally agree, it is confusing, do they mean it was three times as many as before or was it up by three times as many so actually 4 times as many?
I've noticed previously that it can take a couple of hours for the post to show up in the forum posts section, but if it's not appearing at all,...
Unable to trust it... My solution to this problem began a few years ago- just get another one when they're cheap and light enough
The CUK members' own stories about their travels in the mag make me wonder whether road.cc could built up a bank of readers' favourite routes? It...
There is no way on that terrain the wheels would clog up.
No. But do you think Trump is? 🤡💩🤣
Was a stocking-filler type thing but always handy - reflective spoke straws. (They're not reflecting as I turned the flash off.)