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news
Team Sky stir-fry.JPGVideo: Which Team Sky rider does a mean stir-fry?
"Can you guess which Team Sky cyclist cooks a smashing stir-fry?"
That's the question posed by meat-substitute firm Quorn in its latest ad campaign.
Other spots featuring Great Britain women's hockey captain, Kate Richardson-Walsh , plus world champion swimmer Adam Peaty.
Watch the video below to find out which is featured in the spot ... though the image is a bit of a giveaway ...
Quorn has previously featured multiple world and Olympic champion athlete Mo Farah - a household name - in its advertising.
But it seems a little curious to us that the ad here, which has as its protagonist one of the less well known London 2012 champions, describes him as national road race champion rather than mentioning that Olympic gold medal, which would surely resonate more with a non-cycling audience?
Simon joined road.cc as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.
He wasn't brake-checking me, he was trying to get me to stop. Nothing good would have come from me stopping.
It was designed around 28mm tyres but there's lots of clearance and could certainly take bigger tyres.
A dinosaur version is shurely for the kiddies. Myself I'd like The Hindenburg. There may be The Freisian, filled with methane rather than hydrogen,...
No evidence on the video of any interaction between themselves and the cyclist so possibly they simply didn't get the reg number?
When I see SLOW HORSES I always think ah, so this is where the ones I bet on are kept...
The proximity to the Transport Research Labs at Crowthorne means that the area often gets weird new stuff.
No great mystery in either case, surely? Both US politician and the motor trade say "choose us and your life will be better and easier!" And other...
theres an attitude I encounter alot locally, and demonstrated in bucket loads by drivers on my commute home tonight, that cyclists shouldnt be on...
If the chains snap that is lack of build quality or material.....
"Wisdom is better than weapons of war, but one sinner destroys much good."