Simon joined road.cc as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.
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'The company added that “this market activation was carried out locally by the regional marketing manager, and was not discussed with or approved by our global marketing team.”'
Pull the other one.
So, they managed to put together the bike, including designing, producing decals, promotional material, etc, in Germany, without anyone elsewhere becoming aware?
Yeah, right.
I bet their regional marketing manager is looking for another job now.
I'm glad they've realised what a stupid idea that was.
Lol.
Sehr gut, ja?
Pathetic.