Trek-Segafredo to race in hi-vis to deliver rider safety message

just wondering if all these tests saying helmets are not worth tuppence are carried out on people or are just testers hitting them with a hammer so to speak.
if they are tested on people do they let them scrape their heads along the ground to see what concrete does with and without a helmet ?
Just playing devil's advocate here not saying either side is right or wrong.

Hi viz kit is easier to see, end of. Even at night, because when headlights or street lights hit it, its then hiz viz again, if you black kit then headlights won't help much and only reflective.

There is a reason the SAS and ninja's wear dark colours and not high viz yellow etc....

I use daytime running lights always on my bike. Bontrager flare for the rear, cateye 300 on hyper constant on the front (always on but with a pulse every second). These are GOOD lights and they do make a big difference.

I have a yellow helmet and the yellow gabba and yellow perfetto , they look good and are much noticeable on the road. They have reflectives on the rear. My helmet has two cateye helmet lights on as well so that my head gets spotted above other vehicles etc.

I also have yellow gloves so my hand signals stand out. They too have reflective bits on them.

Do not wear dark gear, you look like a ninja and cannot be seen so easily.

I think Trek's new gear looks really good! And totally sensible to avoid your team getting run over in training.

Dear GCJ, road.cc used to be a classier place, but any controversial subject brings out  Binary Bollox like Python. Personally I am pro-helmet, but anti hi-viz. How can that be; well if you hit your head you hit your head and any protection is worth while and better than a visit to the hospital or morgue. I used to do white water kayaking and hit my head several times, but was never injured. The idea that you would wear a helmet is taken for granted in most sports. If is am pootling to shops I don't wear one, but most of the time I am not pootling. The likes of Python think an aura of invincibility will protect his head.

Meanwhile I don't wear Hiviz. Sometimes I wear yellow, orange, light blue, white depending on my mood or what is clean. It is my choice. If i wear a helmet it should not effect a drivers behaviour, but the idea that we should normalize hi-viz and force anyone in other colours, or god-forbid day clothes off the road or into a subculture of wrongdoers with red light runners is bound to alienate people and drive ordinary riders off the road. My inner David Mitchell boils when I see children in playgrounds wearing hiviz tabards, that they might think this is a natural state of anxiety.

I also wear black proudly, just look at my lights.

Boring, disingenuous safety klaxon. I hope everyone realises the real point of this exercise is for commercial PR and to sell their new yellow kit and Flare bike lights. At least I hope people weren't born yesterday..

Four times I've been knocked off, all in daylight, all when dressed like a traffic cone. If they ain't looking, they ain't looking. Still, I keep commuting in garish colours, but not the ubiquitous yellow hi-viz. You are all individuals!

Horrible kit. Horrible...

Mention of decent lights, is it me or has light pollution got worse in the last few years. .

Cars need hi-vis!  Police, ambulance, fire etc vehicle use it - why not everyone else?  The worst car colour is one of the most popular - the silvery grey that blends in with dry tarmac.

Or

Black cars with working lights are legal at night -- so are similarly turned out bikes.

Around here the police will be out in two weeks time, after the clocks change, to issue FPNS to unlit students -- they then let them off if they go down the police station and show a reciept for lights.

Trek-Segafredo vs Shimano Neutral Service car

I hate those daylight running lights. They might make your Nissan cash cow stand out, but it makes everything else so much harder (including just cars which don't have DRL).

So much empty marketing. 

If they really belived in high-viz, they should at the very least stop selling a black short, mainly black jersey, pitch black jacket standard team kit, ASAP.  You know, the kits their fans are currently being sold. Yet they're still putting lives at risk for their own financial gain, according to the literature they've now decided to selflessly trump up.

Alas, from the brand that brought you Lance Armstrong's relentess pursuit of the "slightest smidge" in technological advancements ...

Besides... any issues i've had whilst out on my bike... the driver has always seen me... they just want to do a close pass.

So Tinkoff exit and someone else thinks of nabbing the eye catching background for their advertisement/brand?

I hate this make yourself in to a light house approach. I do actually wear bright colours 90% of the time but I wonder where it'll start become 'victim blaming' in courts post crashes where a driver's lawyer argues, "well, he was wearing dark blue, how possibly could my driver have used his eyes to look". Even more so with the lights thing. I hate all new cars have daytime running lights. It's already making cars, pedestrians and cyclists without lights less noticeable. And the newer/posher for car, the brighter their stupid daytime lights. This 'war' for brighter and brighter lights will only end when I've got the actual sun strapped to my handlebars/front of my car.

Almost pointless given their racer body position. All anyone behind will see is arse of some black shorts and yellow (not reflective) heels.

There is always a debate over high-viz and also helmets.

But it is great that a racing team is using its publicity for promoting safety. While all-black castelli does look snazzy, it might not be the best idea for a night ride in the rain.

Oh dear, release the Bez 

They cite a study, eh? Well we can all do that: 

" … raised odds ratio of collision crash involvement for those using conspicuity aids"

Source: The use of conspicuity aids by cyclists and the risk of crashes involving other road users: a population based case-control study (http://eprints.nottingham.ac.uk/12855/)

Anyway, I do like the kit and now know about it, so I guess that their marketing has done its job.

Fluoro ≠ High-viz necessarily, but an admirable gesture