Huez well on way to raising £250,000 on Crowdcube (+ video)

Clothing brand Huez is looking to raise £250,000 to fund the next phase in its development. At the time of writing, the firm has raised £144,000 via Crowdcube with 13 days of the campaign still to run.

Huez was launched in 2014 with founder Lorenzo Curci of the opinion that most products available to the cycling market were too focused on a retro style, and manufactured with little attention to quality or modern design aesthetics.

The firm’s clothing, which includes everything from race kit to urban cycling wear, is now sold in a number of premium retail outlets, including The Conran Shop and the Harvey Nichols online platform.

Should Huez hit its £250,000 funding target, it plans on increasing its menswear offering and launching a women’s range amongst other things.

More details in the video below.