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Like a beer after a ride? And a shower? Why not combine the two!shower-beer.jpg

Like a beer after a ride? And a shower? Why not combine the two!

Get all of your post-ride needs in one place
by Sarah Barth
Sat, Jan 07, 2017 06:43
10

A beer specially designed to be chugged in the shower has come onto the market, combining two important post-ride rituals for many road.cc riders.

Swedish brewery PangPang has come up with the micro-sized 180ml Shower Beer, designed to be finished by the time you’re lathered up and towelled off.

The beer makes up for its size with its strength though - as the pale ale comes in at 10% ABV, much more potent than many other lagers.

“Shower Beer is a sweet but strong pale ale in a 18 cl small bottle meant to gulp in three sips while standing in the shower getting ready for the night,” said creative agency Snask, who was asked to come up with Shower Beer.

Brewer Fredrik “PangPang” Tunedal came up with the beer itself, while Snask worked on the packaging.

A first batch of the product sole out immediately, so while the launch was a one-off promo, the brewery has now announced more to come.

 

Shower Beer
shower
Beer

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10 comments

Avatar
surreyxc | 7 years ago
0 likes

Will it make my hair grow back.☺

Avatar
Al__S | 7 years ago
6 likes

I've never had an issue drinking perfectly normal beer in the shower

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Yorkshire wallet | 7 years ago
2 likes

Now someone just needs to invent a body wash that also cleans chains. In fact just take the bike to the shower (whilst drinking beer)

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Harmanhead | 7 years ago
0 likes

  I love a pale ale after a ride...Or during

fit nicely into my jersey pockets too

im getting some

Avatar
ktache | 7 years ago
2 likes

This stuff is more powerful than special brew.  Would using it as intended be seen as a cry for help.

Avatar
Nick T | 7 years ago
1 like

Can I drink it while having a pre-climb dump, or will there be another specific bottling for that 

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swerider | 7 years ago
0 likes

I hope that's a plastic bottle!

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davel | 7 years ago
2 likes

Graduates of the Pikotaro school of functional design solving more problems we didn't know existed?

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LarryDavidJr | 7 years ago
0 likes

Drinking beer in the shower?  Minging.

I suppose it is only lager though.

Avatar
aladdin pain | 7 years ago
0 likes

Leave it to someone with a name as Dickensian as Snask to put a positive spin on three sips of beer.

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