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Watch: Sir Bradley Wiggins in new ad for Škoda UK
If you watched yesterday’s RBS 6 Nations rugby union match between England and France, you may have spotted the advert from Škoda UK that features Sir Bradley Wiggins. But if you missed it, you can watch it right here.
Described beforehand as “epic,” the 90-second spot was created by Falllon London and shot on location in north west Wales by Czech drirector Martin Krejci.
Called The Climb, it intersperses personal and professional highlights from Wiggins’ life with contemporary footage of him taking on ascent.
It’s the first fruit of Wiggins’ three-year partnership with Škoda UK, announced last month.
Here’s the behind the scenes video showing how it was shot.
Wiggins is currently filming the Channel 4 reality TV show The Jump, with season 4 starting today - although it has emerged that Wiggins has injured himself while taking part in one of rhe programme's winter sports-themed challenges,
Simon joined road.cc as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.
Latest Comments
- E6toSE3 5 min 17 sec ago
Lights: they should be punished. Unlit bikes are a serious threat to pedestrians and other cyclists, especially when riding on pavements that not...
- AidanR 51 min 57 sec ago
You might be safer using one of these: https://yplac.co.uk/product/yplac-mini-stickers/
- I love my bike 1 hour 1 min ago
I live in an English city, where multiple times in the year, one side of the market square & high street (that are explicitly open to cycle...
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Wait a minute - coaster brakes not suited for descents? Someone better time-travel back and tell the embryonic MTB community......
- chrisonabike 1 hour 5 min ago
Argh! Now there's some kind of rat problem there too! Definitely no windows!
- quiff 3 hours 16 min ago
Fair point - I was restricting myself to pedal bikes. As I've never spent that kind of money on anything though (mortgage doesn't count), it's kind...
- brooksby 4 hours 18 min ago
And finally: I wonder how many of the "more than 3,000" signatures on that petition are actually locals, who live or work there (and are not just...
- Doug_D 5 hours 54 min ago
Another book suggestion - I can highly recommend "Lost Summers and Half-Forgotten Afternoons: A Mint Sauce collection" - a beautifully presented...
- mdavidford 7 hours 45 min ago
I think you're missing an opportunity to pack even more tech into it - add accelerometers that can detect whether they're pedalling or stepping....
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19 comments
The perfect Synergy. A cyclist who rides fast and loose with a drug that cheats use to cheat and a motor group (VAG) that drives fast and loose, and cheats, over emissions data. What a shiny world we live in.
I like the ad I like the cars, in fact I like cars generally. I own 5. I own a lot more bikes though. It is allowed to be a cyclist and like other forms of transport. Good luck to Wiggo earning outside now he is retired.
If you like bike racing it can't happen without cars, Skoda put millions into sponsorships of bike races. I can't see why the majority of you guys are being so negative about all this?
This is the Bradley Wiggins that claims he doesn't like the limelight etc etc. And he surely doesn't need the money...
But at least the advert focussed on his achievements, and they filmed him riding in a beautiful part of a very fine country.
With a bit of Beethoven, a nice touch.
Are his hands not freezing?
I recognise that road. He's on the rocky road to Panto-land.
Oh dear. The British tradition of biting the ankles of successful Brits continues. If only we could go back to the good old days of not winning anything on the road outside of this country. Tommy Simpson wouldn 't have done car adverts would he! Er... Oh hang on. He would have...
Yes, that's exactly it: whenever anyone has a dig at someone successful it must be jealousy or the British affliction of people who hanker after the good old days when Brits never won anything sporty apart from all the sporty shit that they did actually win.
Couldn't be that some people just think the advert's not very good, or have valid reservations about cycling bods advertising motors, or think that Wiggins is a bit of a prat, or don't like the product, or think there are classier ways of passing from active sporting legend to retired sporting legend than hanging around awkwardly with Big Brotherites in a pretend bar in between sliding down a ski slope in a daft costume.
No, it's all just jealouzzzzzZZZZZ.
I think it's an interesting ad. Stuff like this helps normalise cycling. It doesn't make me any more or less keen to buy a Skoda. Stop moaning at the back.
... Or.... It reinforces cycling as playtime and a bike as a toy to be strapped to proper transport when real travelling has to be done.
Well, the ego has landed and twisted his ankle before the program even starts. You're starting to look a proper wally, Bradley.
So true. I caught the end of The Jump last night and Wiggins's "thing" seems to now be poking his tongue out, like he did at the medal ceremony in Rio. Stop it!
Agreed, we've all got one, put it away.
As for the Skoda - those things are massive. Put the bike inside, Braggo.
I wonder how many of the Skodas sold by Wiggins will be involved in tragedies like this one reported just below? http://road.cc/content/news/216915-teenage-boy-killed-driver-essex
seems amazing for a car advert that the car barely features at all, they sure it was an advert for Skoda, and not just brand Wiggo ?
Was half expecting a BC coach to jump out of the car and hand Wiggo a jiffy bag.
Fair play, that's a lovely looking car.
I must be getting old, I was more interested in the bike rack.
????
Give me Chris Boardman over this guy anytime
Someone who's saying and doing the right things to get people on bikes.
Cars maybe a useful occasional tool (more necessary out in the styx perhaps),
but I don't see anyone promoting cars as helpful in the slightest.
When I was a member of a local cycling pressure group I got some very nasty remarks due to my owning a car. These continued even after I put said car to use on the annual fund-raising rides to put up and take down signage, and as the broom wagon. even from one or two who were grateful for said broom wagon! As the remarks got nastier, I left, so no more broom wagon.