Evans Cycles has confirmed that it has ceased advertising with the Daily Mail, Daily Exprees and The Sun in a move that has seen it attract praise on social media from past and present customers.
The business announced its decision on Twitter in response to a request last week from the campaign group Stop Funding Hate, which lobbies businesses to stop advertising with the media outlets due to their often vitriolic anti-immigrant articles.
Will @EvansCycles decide to ride above hate? #Startspreadinglove https://t.co/IW7Y2LbD9a
— Stop Funding Hate (@StopFundingHate) September 15, 2017
Great news! @EvansCycles have announced that they are blocking online ads with the Sun, Mail and Express! https://t.co/0ZxUXE58X9
— Stop Funding Hate (@StopFundingHate) September 18, 2017
Evans subsequently said that the editorial content of the three newspapers was contrary to its "core values."
Needless to say, the content highlighted on these outlets go against our core values as a business. We're all for #StartSpreadingLove.
— Evans Cycles (@EvansCycles) September 18, 2017
A number of people took to Twitter to commend the company on its decision.
Well done @EvansCycles ! You just got a customer back (fwiw: former triathlete, multi-modal commuter, 8-12 bikes depending how you count!)
— oscarfranklin- 48% (@OscarNMFranklin) September 18, 2017
Brilliant news! @Evanscycles are TERRIFIC! My ONLY online cycle store now. @StopFundingHate https://t.co/K1DhFsjLgI
— MintyMat(@MintyMat) September 18, 2017
Founded in south London in 1921, Evans Cycles is now majority owned by ECI Capital Partners.
It joins businesses including broadband and mobile provider The Phone Co-op, health and beauty retailer The Body Shop and lifestyle retail brand Joy in supporting the Stop Funding Hate campaign.
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78 comments
I'll take that as an admission of defeat, then.
Edit - though I still think you need to own your opinions in future. If you are going to side with the far-right, just be honest about it next time, OK?
Dude! Valbrona's only pleasure in life is to play the role of the gimp, don't deprive him of that!
And loads of women voted for Trump, what's your point.
*sees you called Evans cycles communists*
Oh, you don't have a sane point.
A comment filled with hate. I can tell you read one of these...and probably vote out. Move on
I voted out and yet I am a passionate European. I read The Guardian and have never voted Tory and dislike immigration and support green energy and am anti-abortion and anti-death penalty. Let's not start pigeon-holing people, eh?
Don't understand...
Good news story, have just been on Evans website to order some stuff I wanted. Would definitely do the same with other businesses.
Can you imagine the discussions at the board level that would have to have taken place before making this decision? This was not a snap decision. Well done.
Hmmmm - the article says "Evans Cycles has confirmed that it has ceased advertising with the Daily Mail, Daily Exprees and The Sun".
However, the quoted tweet reads "Great news! @EvansCycles have announced that they are blocking online ads with the Sun, Mail and Express!"
Call me cynical, but I wouldn't rule out seeing adverts in the print editions of those 3 papers.
'odd edit error'
I wouldn't call you cycnical - I'd call you foolish for looking at the print editions of those papers in the first place...
Whats with the gang mentality?
People easily become tribal, it happens with most campaigns although it ends up with most of them loosing any sense of rational self thought in the end.
Surely your average Daily Mail reader doesn't have the intellectual capacity to ride a bicycle anyway, so a bit pointless advertising there.
Great news, but advertisers should do their homework before placing adverts.
The shop I use doesn't advertise in those rags either, I will continue to support them as long as this stays the same.
Excellent news, now the cycling community need to back Evans by purchasing something.
Well done Evans! An excellent decision which I hope will lead to more customers and a better reputation for your brand.
This is a very very good news story. Kudos to them.
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