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Evans Cycles stops advertising with Daily Mail, Sun and Daily Express

"The content highlighted on these outlets go against our core values as a business"...

Evans Cycles has confirmed that it has ceased advertising with the Daily Mail, Daily Exprees and The Sun in a move that has seen it attract praise on social media from past and present customers.

The business announced its decision on Twitter in response to a request last week from the campaign group Stop Funding Hate, which lobbies businesses to stop advertising with the media outlets due to their often vitriolic anti-immigrant articles.

Will @EvansCycles decide to ride above hate? #Startspreadinglove https://t.co/IW7Y2LbD9a

— Stop Funding Hate (@StopFundingHate) September 15, 2017

Great news! @EvansCycles have announced that they are blocking online ads with the Sun, Mail and Express! https://t.co/0ZxUXE58X9

— Stop Funding Hate (@StopFundingHate) September 18, 2017

Evans subsequently said that the editorial content of the three newspapers was contrary to its "core values."

Needless to say, the content highlighted on these outlets go against our core values as a business. We're all for #StartSpreadingLove.

— Evans Cycles (@EvansCycles) September 18, 2017

A number of people took to Twitter to commend the company on its decision.

Well done @EvansCycles ! You just got a customer back (fwiw: former triathlete, multi-modal commuter, 8-12 bikes depending how you count!)

— oscarfranklin- 48% (@OscarNMFranklin) September 18, 2017

Brilliant news! @Evanscycles are TERRIFIC! My ONLY online cycle store now. @StopFundingHate https://t.co/K1DhFsjLgI

— MintyMat(@MintyMat) September 18, 2017

​Founded in south London in 1921, Evans Cycles is now majority owned by ECI Capital Partners.

It joins businesses including broadband and mobile provider The Phone Co-op, health and beauty retailer The Body Shop and lifestyle retail brand Joy in supporting the Stop Funding Hate campaign.

Simon joined road.cc as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.

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78 comments

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FluffyKittenofT... replied to 700c | 7 years ago
2 likes
700c wrote:

LOL

I'll take that as an admission of defeat, then.

Edit - though I still think you need to own your opinions in future. If you are going to side with the far-right, just be honest about it next time, OK?

Avatar
beezus fufoon replied to 700c | 7 years ago
1 like
700c wrote:

LOL at some of the comments here! 

Also some seem to be conflating Liberalism with left/ right wing continuum. It doesn't always follow that the right are illiberal and the left liberal. In fact judging by some of the comments here, the left are highly intolerant! but then we know that from many on the the left who voted remain and believe all leavers are racist lol..

As for this..

FluffyKittenofTindalos wrote:

Unfortunately for you, we still have some elements of a democracy

FluffyKittenofTindalos wrote:

Nobody is obliged to financially assist a paper that supported your beloved Nazis, however much you wish you could force them to do so.  

FluffyKittenofTindalos wrote:

You going to throw bricks through windows of those who don't do as you say?

..whilst I don't sympathise with Valbrona's view, you've resorted to personal attacks by making out he/she has Nazi sympathies, so have lost the argument.

 

Dude! Valbrona's only pleasure in life is to play the role of the gimp, don't deprive him of that!

Avatar
ChetManley replied to Valbrona | 7 years ago
12 likes
Valbrona wrote:

Not going to buy anything from that bunch of fucking Reds again.

As for commercial boycotts, well the Nazis were quite good at that.

NB The Daily Mail has the largest female demographic of any UK newspaper, at over 50% I believe.

And loads of women voted for Trump, what's your point.

*sees you called Evans cycles communists*

Oh, you don't have a sane point.

Avatar
Trickytree1984 replied to Valbrona | 7 years ago
6 likes
Valbrona wrote:

Not going to buy anything from that bunch of fucking Reds again.

As for commercial boycotts, well the Nazis were quite good at that.

NB The Daily Mail has the largest female demographic of any UK newspaper, at over 50% I believe.

A comment filled with hate. I can tell you read one of these...and probably vote out. Move on

Avatar
darrenleroy replied to Trickytree1984 | 7 years ago
1 like
Trickytree1984 wrote:
Valbrona wrote:

Not going to buy anything from that bunch of fucking Reds again.

As for commercial boycotts, well the Nazis were quite good at that.

NB The Daily Mail has the largest female demographic of any UK newspaper, at over 50% I believe.

A comment filled with hate. I can tell you read one of these...and probably vote out. Move on

 

I voted out and yet I am a passionate European. I read The Guardian and have never voted Tory and dislike immigration and support green energy and am anti-abortion and anti-death penalty. Let's not start pigeon-holing people, eh?

Avatar
don simon fbpe replied to darrenleroy | 7 years ago
0 likes
darrenleroy wrote:
Trickytree1984 wrote:
Valbrona wrote:

Not going to buy anything from that bunch of fucking Reds again.

As for commercial boycotts, well the Nazis were quite good at that.

NB The Daily Mail has the largest female demographic of any UK newspaper, at over 50% I believe.

A comment filled with hate. I can tell you read one of these...and probably vote out. Move on

 

I voted out and yet I am a passionate European. I read The Guardian and have never voted Tory and dislike immigration and support green energy and am anti-abortion and anti-death penalty. Let's not start pigeon-holing people, eh?

Don't understand...

Avatar
abrooks | 7 years ago
8 likes

Good news story, have just been on Evans website to order some stuff I wanted. Would definitely do the same with other businesses.

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dodgy | 7 years ago
16 likes

Can you imagine the discussions at the board level that would have to have taken place before making this decision? This was not a snap decision. Well done.

 

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TedBarnes | 7 years ago
7 likes

Hmmmm - the article says "Evans Cycles has confirmed that it has ceased advertising with the Daily Mail, Daily Exprees and The Sun". 

However, the quoted tweet reads "Great news! @EvansCycles have announced that they are blocking online ads with the Sun, Mail and Express!"

Call me cynical, but I wouldn't rule out seeing adverts in the print editions of those 3 papers.

Avatar
james-o replied to TedBarnes | 7 years ago
7 likes

'odd edit error'

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mdavidford replied to TedBarnes | 7 years ago
0 likes
gw42 wrote:

Hmmmm - the article says "Evans Cycles has confirmed that it has ceased advertising with the Daily Mail, Daily Exprees and The Sun". 

However, the quoted tweet reads "Great news! @EvansCycles have announced that they are blocking online ads with the Sun, Mail and Express!"

Call me cynical, but I wouldn't rule out seeing adverts in the print editions of those 3 papers.

 

I wouldn't call you cycnical - I'd call you foolish for looking at the print editions of those papers in the first place...

Avatar
jamtartman | 7 years ago
3 likes

Whats with the gang mentality?

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embattle replied to jamtartman | 7 years ago
1 like
jamtartman wrote:

Whats with the gang mentality?

 

People easily become tribal, it happens with most campaigns although it ends up with most of them loosing any sense of rational self thought in the end.

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Canyon48 | 7 years ago
7 likes

Surely your average Daily Mail reader doesn't have the intellectual capacity to ride a bicycle anyway, so a bit pointless advertising there.

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don simon fbpe | 7 years ago
6 likes

Great news, but advertisers should do their homework before placing adverts.

The shop I use doesn't advertise in those rags either, I will continue to support them as long as this stays the same.

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Grahamd | 7 years ago
21 likes

Excellent news, now the cycling community need to back Evans by purchasing something.

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burtthebike | 7 years ago
16 likes

Well done Evans!  An excellent decision which I hope will lead to more customers and a better reputation for your brand.

Avatar
bendertherobot | 7 years ago
30 likes

This is a very very good news story. Kudos to them.

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