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news
Evans Cycles logo 3x2Evans Cycles stops advertising with Daily Mail, Sun and Daily Express
Evans Cycles has confirmed that it has ceased advertising with the Daily Mail, Daily Exprees and The Sun in a move that has seen it attract praise on social media from past and present customers.
The business announced its decision on Twitter in response to a request last week from the campaign group Stop Funding Hate, which lobbies businesses to stop advertising with the media outlets due to their often vitriolic anti-immigrant articles.
Will @EvansCycles decide to ride above hate? #Startspreadinglove https://t.co/IW7Y2LbD9a
— Stop Funding Hate (@StopFundingHate) September 15, 2017
Great news! @EvansCycles have announced that they are blocking online ads with the Sun, Mail and Express! https://t.co/0ZxUXE58X9
— Stop Funding Hate (@StopFundingHate) September 18, 2017
Evans subsequently said that the editorial content of the three newspapers was contrary to its "core values."
Needless to say, the content highlighted on these outlets go against our core values as a business. We're all for #StartSpreadingLove.
— Evans Cycles (@EvansCycles) September 18, 2017
A number of people took to Twitter to commend the company on its decision.
Well done @EvansCycles ! You just got a customer back (fwiw: former triathlete, multi-modal commuter, 8-12 bikes depending how you count!)
— oscarfranklin- 48% (@OscarNMFranklin) September 18, 2017
Brilliant news! @Evanscycles are TERRIFIC! My ONLY online cycle store now. @StopFundingHate https://t.co/K1DhFsjLgI
— MintyMat(@MintyMat) September 18, 2017
Founded in south London in 1921, Evans Cycles is now majority owned by ECI Capital Partners.
It joins businesses including broadband and mobile provider The Phone Co-op, health and beauty retailer The Body Shop and lifestyle retail brand Joy in supporting the Stop Funding Hate campaign.
Simon joined road.cc as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.
Latest Comments
- IanMK 1 sec ago
I think TVP have improved their response I recent months. They definitely had a problem with staffing this time last year. I'm getting some...
- Timbobean 20 min 19 sec ago
As a bit of an aside, what is everyone's experience with phone thefts from mounts such as these? Is it as common as phone snatches out of people's...
- chrisonabike 52 min 45 sec ago
Something Something Brexit... ? (sorry) Anyway I think they should try calling them "loveable neighbourhoods".
- Flintshire Boy 2 hours 1 min ago
[Sorry - wrote mine before saw yours! You make the point much better than I.] .
- grOg 4 hours 41 min ago
Where does it state in the article that Ashley purchased the stock? it does state that Ashley bought the brand and intellectual property, not the...
- rogerwb 7 hours 22 min ago
Jump off the bike and run across. I cycle in trainers though.
- momove 8 hours 25 min ago
Cheers for the lesson! Wasn't expecting one so was pleasantly surprised, especially getting to find the origin of "laconic"!
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Isn't it a rights issue?
- Daddy Feebs 10 hours 15 min ago
If anything, it looks a bit like an SL6
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78 comments
TBH the Mirror wasn't much better than the Mail in those days!!
http://www.independent.co.uk/news/media/revealed-the-fascist-past-of-the...
Given that most cyclists are too intelligent to read these toilet papers, this is the best advertisement campaign Evans could have done. For free. I think I'll reward them by buying some spares from them later this month (and possibly a new bike for junior).
It won't get any new customers from migrants. They ride stolen bikes or drive cars without a license or insurance.
outstanding
might have to actually buy something from evans now
it's my firm belief these vile and deeply corrosive newspapers have ruined our once fine european country (the uk)
Have you ever thought that Evans may have looked at the numbers regarding advertising and decided to drop it anyway? Maybe the clicks to ad money return wasn't working out and this ploy just brings them extra advertising whilst doing something they were going to do anyway.
When it comes down to it and CRC had a bike you wanted for £1000 and Evans had it for £1300, are you really going to say "That stand against racism and bigotted attitudes by Evans gets my money over the fence-sitting CRC, they could be neo-fascists for all I know, they haven't said otherwise"?
700c - I voted remain.
I don't think Brexiters are all racists, unfortunately many are and leave voters seem to have given them a voice. The propoganda etc. was also an issue and leads one to question where motivating factors came from.
My grandfather - very intelligent man - refers to winning the War to stop the Germans and about re-instating our fantasic industry. Hmmm.
My brother in law - not intelligent, Sun reader - complains of the foreigners 'coming over here taking our jobs'. He's not likely to be out in the street calling a Muslim or someone of African descendent names, but he's certainly been 'infiltrated'.
Having young children I can categorically say that no child is born with a racist bone in their body, nature wins. The way we nurture is problematic and institutions like the Daily Mail are well funded hate preachers protecting a dated elitist few!
Hope Not Hate... yeah really good guys, they're only after the big mega-corp news publications, right?
Wrong. They have genuinely published lists of people on their website. Just as background reading, yeah? Not so that their acolytes can attack them, of course not: https://alternativeright.hopenothate.com/whos-who
An odious organisation.
After reading all this I've come to the conclusion that cycling is just too left wing for me. What's the most right wing form of cycling that I could partake in? Fixies perhaps, they're evil at the moment.
Maybe I should go back to driving my german car with it's nazi origins or maybe get another Japanese motorbike as the Japanese are fairly xenophobic. Could I still ride an old vintage Raleigh in the spirit of Britain First?
The politics of cycling!
You do realise the likes of Milo Yiannopoulos are public figures, right? But I'm sure you get equally upset if the Daily Mail were to name the Labour Party front bench or supreme court judges who decided Brexit-related cases...Lord forbid anyone mention who Nigel Farage is - clearly that's top secret information.
Also - any particular reason why defending the far right is a pet cause for you?
The Nazis were vehemently anti-cycling:
http://www.roadswerenotbuiltforcars.com/hitler/
If you want to go really right wing, then you should pursue private roads paid for by and for the sole use of cyclists. These public roads are just communism by another name.
It's freedom of speech I'm defending. I don't care what viewpoint.
It's possible to disagree with white supremacists, BLM, BNP, EDL, Antifa, Hope Not Hate and Trump all at the same time, you know. Disagreeing with no-platforming, which is essentially what HNH are doing, doesn't automatically mean that you miss the days of empire and slavery.
But carry on supporting organisations that peddle identity politics if it floats your boat. It's working really well so far - the general public have never been so united!
no platform to no platforming!
I'm very glad to read about someone taking some corporate responsbilitiy, but I'm actually more upset that this decision wasn't taken a long time ago, due to these gutter rags demonisation of cyclists.
Some of the comments prompted by this article and by yesterday's pieces about sentencing Alliston have been a useful reminder that dickheads visit cycling websites too.
As an actual advertising ploy the Evans it's working quite well. Guess what we're all talking about.
Maybe Halfords will now up their social justice game? Reparations for black cyclists? New Carrera Pride Edition? Next new Halfords facing Mecca? Gender neutral Boardmans?
Do any of you Guardianistas really think Evans give a stuff where they advertise (from a moral standpoint)? I for one will now boycott them for bowing down to political correctness.
"core business values" ...
Ah yes, outsourcing, closing factories, cheap if not slave wages , child labor ; for all jobs that can't be outsourced, all these businesses just want to import low cost workers and put the pressure on our own wages.
It's all those same "core business values" that led to the colonization of third world countries. Nothing changes ... Jut a bunch of hypocrites
I was going to add something, but now I can't be bothered.
Anything to see the Daily Facist and those other anti-immigrant newspapers lose money is good by me
As someone who lived in a foreign country of my own choosing and personally felt the issues generated by right-wing popular newspapers there, I have only sympathy for people who have come to this country and face the hate generated by these vile publications
A friend of mine was murdered a few years back in an attempted rape.
The Sun straight up invented a flatmate who claimed she was on all sorts of drugs and what not.
Thing was, she lived alone and had done for some time, and when challenged on it couldn't substantiate their claim.
They were forced to print a retraction and apologise.
Oh, they also called her best friend -before- she'd found out, told her bluntly over the phone without warning her, and proceeded to start asking her questions!
So fuck The Sun, and the rest of Aussie Nosferatu's empire for that matter.
Virtue signalling by a ripoff business. Oh the confused morals. I thought this was going to be about attitudes to cyclists.
I hope it pays staff well and doesnt sell products made in sweatshops. Probably not.
It's a horrible idea for companies to choose sides like this. You inevitably alienate customers.
It's a horrible idea for companies to choose sides like this. You inevitably alienate customers.
I read the headline and assumed it was related to those rags' coverage of cycling and cyclists.
Wouldn't happen; Evans would get very little publicity from it. However, Stop Funding Hate will inundate various media outlets with press releases on Evans' behalf and their small army of Twitter followers will ensure that this story goes viral.
Have to confess I think Evans are shit. I was in there a few months ago trying to find out which BMC road frames could take guards, as the website wasn't clear. "Look on the website" was their advice. They aren't as cheap as the big online retailers and aren't as knowledgeable as a good LBS. I don't see the point of them and don't understand why you'd suddenly start giving them business because their conversion rate on clicks from anti-cycling websites was as poor as you'd expect.
I feel I should invoke Stewart Lee here regarding The Core Values of Evans Cycles:
1. Sell bikes.
2. Sell more bikes.
3. Deny the holocaust.
4. sell bikes with working front brakes
5. provide a marginally better service than their main rival (halfords)
I made the same mistake, and had that been a reason I may have adjusted my shopping there, but as it stands I'm not inclined to change.
Then they came for The S*n and I said 'fine' because that's what you get for employing Kelvin Mckenzie and saying Hillsborough fans robbed and pissed on the victims.
First they came for the Daily Mail and I said nothing as I didn't read the Daily Mail.
Maybe they weren't getting the click through rates and conversion % they wanted and hey let's spin it in to good pr while we're at it!
Bad side is it's just making society more siloed and we can do with less of that.
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