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news
Morvélo collaborate with local brewery on new jersey
Morvélo Bicycle Apparel have joined up with Sussex compatriots Dark Star Brewing Co to produce the latest jersey in their range.
Dark Star is an award-winning brewery based next door to Kinesis Bikes, home of The Kinesis Morvélo Project (The KMP) cycle team (well, kind of a team – go to www.kinesismorvelo.com for the details).
Initially, on encouragement from Morvélo, Dark Star sponsored the ever-popular Brighton Big Dog mountain bike event. So impressed by a cyclist’s post-ride thirst, they now sponsor The KMP who offer samples of Dark Star drinks, such as the Espresso Stout, at events they attend,
This led to a demand for a cycle jersey, so Dark Star encouraged the enthusiastic cyclists and drinkers at Morvélo to let their creative ideas flow. Several designs later and the result blends Morvélo's classic styling, Dark Star's logo, and a premium-quality jersey.
The Morvélo Dark Star jersey is available for £45 from Morvélo's online store or at the Dark Star brewery.
Mat has been in cycling media since 1996, on titles including BikeRadar, Total Bike, Total Mountain Bike, What Mountain Bike and Mountain Biking UK, and he has been editor of 220 Triathlon and Cycling Plus. Mat has been road.cc technical editor for over a decade, testing bikes, fettling the latest kit, and trying out the most up-to-the-minute clothing. He has won his category in Ironman UK 70.3 and finished on the podium in both marathons he has run. Mat is a Cambridge graduate who did a post-grad in magazine journalism, and he is a winner of the Cycling Media Award for Specialist Online Writer. Now over 50, he's riding road and gravel bikes most days for fun and fitness rather than training for competitions.
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3 comments
Excellent!
Two of my favorite things, cycling and hophead, together at last!
So very much want.
Reminds me of how many microbrew companies sponsor races in the US. Rolling over the line of the Pisgah Stage race in North Carolina to a pint of New Belgium Fat Tyre was awesome. More of this in the UK is needed! Bravo Morvelo/Dark Star.