In the United States, being suspected of defrauding a Federal agency or of using its finances for illicit purposes is, not surprisingly, the kind of activity that can bring a world of pain your way.
The US Postal Service has Federal status and under a Freedom of Information Act request, broadcaster ESPN has obtained records which show that the organisation spent $31.9 million sponsoring Lance Armstrong and his USPS team between 2001 and 2004, when the rider was, perhaps, at the height of his powers.
Armstrong's spokesman, Mark Fabiani, said in a statement: “Over the years, many different sponsors have seen — and continue to see — the benefits of associating with Lance and his cycling teams.”
And that is, indeed, true, or at least it has been. Studies by a pair of marketing firms covering 2001-2004 which have been obtained by the Associated Press, claim that USPS received $103.6 million in domestic value from sponsoring the Armstrong-led teams during his historic run of Tour de France wins. That return was referenced by the Texan himself in a recent tweet spotted by BikeBiz, when he said: "[US Postal Service] got 103 million in return. 300%! We should all be so lucky to be victimized like that. Sign me up!"
However, last week, sportbusiness.com revealed a new study by Ace Metrix on celebrity endorsements ranked Armstrong’s Radio Shack advertisement as the second worst of 2010 in terms of effectiveness, behind a Tiger Woods ad for Nike.
did you guys… or perhaps girls I suppose… really take points off because these tires are difficult to mount? 😭😭😭😭
No, it's meant literally that the narcissistic sociopath in chief prefers all his loyal supporters in that position. I neither know, nor care, if...
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Oh dear, you still don't understand, do you? Nobody has restricted his right to free speech, nobody has banned him from any platform, people are...
It's a lot harder to get hold of aftermarket mounts for lamb chops, too.
"Make me to know your ways, O LORD; teach me your paths." - Psalm 25:4
So uninsured?...
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Clarkson. Fat moron's icon talking tocix ill-informed bollix shocker. If ever there was someone who should just be put out to grass with the rest...
It will be interesting what new features or functions the new Booky and Roam V3's have, plus if any new functions get added to the element app....