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2 comments
Heh, that actually prompted me to look up the Carbolic Smoke Ball advert, which as you may know is one of the fundamental cases in contract law (we didn't have the luxury of the internet back when I was studying it).
http://www.carbolicsmokeball.com/images/500/90890.jpg
Safe to say that copywriters have been reined in a bit since then
The 'climax' saddle seems to be making promises it can't keep.