Team Qhubeka may no longer be part of the WorldTour but they managed to keep racing as a Continental level team in 2022, with Nic Dlamini, part of the team's squad for last year's Tour de France staying on as their big-name rider.
Ghebrehiwet Birhane is also part of the team and today modelled their new kit - the 'Hand Up' kit.
Produced by Ekoi the jersey has a "fresh, vibrant and deeply symbolic look, with warm colour tones, we hope will be a must-have jersey among our loyal fans, and newcomers to the sport of cycling."
It features the iconic hand reaching upwards, which symbolises how the team, partners, Qhubeka beneficiaries and fans are all connected to their purpose of bicycles changing lives. This montage is mirrored on an African horizon with the 'Hand Up' "pointing to a future of great things to come".
"It is always a beautiful time when you get to showcase and announce a new team kit," Doug Ryder said. "Particularly in our world where our kit is not only about showing off our fantastic partners, which are incredibly important and who invest in us, but it’s also about telling a story.
"The sun might have set on our WorldTour team but the sun has risen for our Continental team that will proudly wear this kit. It’s modelled off an African horizon with the hand up a sign of a future of great things to come.
"The yellow and the red are the earth, the fields and the landscape – as you know our stadiums are the open roads of the world - and we ride through them and race on them to success.
"The blue sky is limitless; we reach for it and we celebrate it with our hands up – hopefully many times this season.
"It’s a beautiful jersey and we look forward to getting it into the hands of our riders to represent our team, our partners and our purpose successfully this year as we rise again into the future; and of course also to get it into as many hands of our partners and fans around the world."