At 38 and, I think it’s fair to say, his days at the top of the sport far behind him, it wouldn’t come as too much of a surprise to learn that Chris Froome is starting to think about life beyond professional cycling.
It is, however, a surprise to find out that a career in ASMR viral video production could be on the cards for the four-time Tour de France winner…
Yes, that’s right – this morning Froome jumped headfirst into the world of whispering and hitting things for other people’s relaxation with his note perfect and surprisingly rather funny (hey, it is pro cycling after all) take on the much-parodied Bentley ASMR ad that went viral over the summer:
Swapping the Bentley and the black dress for his Factor bike and Israel-Premier Tech kit, I’m happy to report the Froome Dog nailed his first foray into internet comedy (if we don’t count that time he ran up the Ventoux…).
The perfectly whispered ‘Factor’, complete with comedy head shake.
The caressing of the handlebars (yes, I said caressing).
The brilliantly random indicator sounds.
The conclusive thwack of the water bottle right at the end.
Oh, and most importantly, Froome’s decision (and I’m sure it was a difficult one, given his history with them) to tap away on the disc brake rotor…
So, just to recap the Froome philosophy on disc brakes: Not so great to race on, but apparently perfect for viral videos. Got it, Chris.
> Fed up Froome denounces disc brake wheels on Instagram Reel
Disc brake conjecture aside, I think it’s safe to say that Froome’s career change has gone down well this morning.
“Never been so proud of having you as my profile picture,” wrote the Cycling Out of Context account, which thanks to this latest video will now never run out of content…
“One thing I never expected to see on the internet: Chris Froome ASMR,” says Dan Deakins.
Even Thomas De Gendt, an internet comedian in his own right, was impressed.
“The turn signal sound got me,” the Lotto Dstny rider wrote.
I for one can’t wait for Froome’s next ASMR video, which – sources tell me – will be based on a nice, quiet, relaxing place he’s spent quite a bit of time in lately: the grupetto…
What, too harsh?
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".....one social media user who responded to DHOTYA’s tweet with “I’ll put a tenner on camera not working” has since apologised to Mikey himself and even put his money where his mouth is, donating said tenner to road safety charity Brake:"
Such a pity he didn't donate it to a proper road safety charity, not one that promotes helmets instead of measures that actually work.
Double.
"And the Liberal Democrats, who are now in Bournemouth for their annual get together, have kicked things off by supporting a motion supporting reversing government cuts to cycling and walking..."
The same Lib-Dems who just voted to re-open a dangerous rat run?
Hymn sheet anyone?
While I strongly support stressing the importance of cycling accessibility to unempowered groups such as women (and children) I think it's misguided to imply that either a) women are overrepresented in KSI stats or b) that violence against men is more acceptable or less damaging.
I also agree with the sentiment, but not the way the message is delivered. Is it therefore acceptable to make male cyclists cycle in more dangerous places/times? A safe cycling city should be safe for all.
I wouldn't be at all surprised to see that,per mile cycled, women have a higher risk of death than men
Actually, if I recall correctly, it's slightly lower: in the UK women ride around 20% of total cycling miles and account for 15%-17% of fatalities amongst bike riders. Globally men are much more likely, I think about 2.5 times, to be killed cycling, for a variety of (hypothesised) reasons such as men taking more risks, more likely to ride at night and in bad weather conditions, et cetera. Women are significantly more likely to be killed by left/right (depending on country) turning HGVs though.
Are the LCC implying that?
women are probably bullied and harassed more whilst cycling.
I checked the petition again and I'm sure some bits have been cut out since yesterday, I have no issue with what's on it now.
I checked the Wayback Machine but the only snapshot was from March.
Much of it seems familiar but I can't guarantee that it's exactly what was on there yesterday.
Some heritage if that merger goes through. Jumbo-Visma / Rabobank go back to at least Kwantum Hallen - Decosol - Yoko through Jan Raas' tenure - which arose cause of Ti-Raleigh splitting apart cause of Raas falling out with Peter Post, and taking a few riders with him.
Quickstep goes back to Mapei days, where Levefre was DS, before he split and setup Domo - Farm Frites, which became Quick-Step, which had Mapei as a sub-sponsor when the original team went.
Various dutch commentators seem to be talking like this is pretty much a done deal.
At the end of the day though, something will have to give - "Sorry Jonas - no tour for you this year, we're sending Remco". The Vuelta was chaotic enough with the JV antics, and would have been a snoozefest but for Remco's too late finding of form. Also at the end of the day they'll be limited in team size (is it 30 riders?) so the other 30 odd - and of course as pointed out all the extra behind the scenes "overhead" - will be out on their ears. Not a good move from anybody's perspective bar the few who will benefit - especially if the Saudi sportswashing money comes flooding in as well
It's good for some of the other teams who will be looking to snap up talent from Jumbo/SQS who don't want to stay...imagine a team with Evenepoel, Roglic, Vingegaard, Kuss, Van Wilder, Laporte, WVA, van Baarle, Kooij - there will be, bluntly speaking, too many egos to keep under one roof, and not enough opportunities to keep them all happy.
That said, it's a shame to see essentially the demise of a team in the WT peleton.