Proviz’s new coloured reflective jacket obliterates Kickstarter funding target

We were hugely impressed with the original Proviz Reflect 360 jacket when it launched a couple of years ago. Here was a jacket that was entirely made from a silvery reflective material that ensured maximum visibility on the dark winter commute, compared to most cycling jackets that made only a minimum effort to provide reflective details.

The only downside was that it was available in just one colour, which was fine if you liked the silver. But it has now launched its first all-colour version of the jacket and it's available in five bright colours: blue, green, red, yellow and black. Which colour will be most in demand we wonder?

- Buyer's guide: the best reflective cycling clothing & accessories

Despite the colour, the material remains fully reflective, providing 360-degree visibility. When a light shines on it goes a silvery shade. That means you have a regular looking cycle jacket during the day, but at night the whole thing reflects the light from a passing car or motorbike. The jacket uses a special fabric with millions of very small reflective glass beads embedded in it, and these reflect back the light.

For some reason the company has decided to launch the jacket on Kickstarter, but it has been a resounding success because with 3 days to go it has achieved a staggering £79,826 of funding, well above its £20,000 goal. That’s 980 backers all keen to get their hands on a coloured version of the Proviz Reflect 360 jacket.

The jacket has been so successful since it launch that the company proudly boasts that it’s the best-selling jacket on Amazon and is sold in over 40 countries.

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Like the original, the jacket is fully waterproof with seam-sealed storm zips and a fleece-lined collar, with adjustable cuffs and waistband to tailor the fit. It’s available in men and women’s sizes from XS up to XXXXL. 

If you want to get your hands on one of these new jackets, and you're going to have to be quick, a £65 pledge will get you one men or women’s jacket in a choice of colours. It will ship to anywhere in the world. That’s a cracking deal because the jacket normally retails for £129.99. It’s aiming to deliver jackets in November, just in time for the key winter season.

Check it out now at www.kickstarter.com/projects/1678013675/proviz-reflect360-crs-a-cycling-...