Guildford-based Spoon Customs produces exquisite-looking steel bikes, and for tonight’s Bike at Bedtime we’re taking a look at the brand's collaboration with online poker cardroom PokerStars, which resulted in a truly spectacular Royal Flush-themed finish. Whatever you think of online gambling, we're just talking about the bike here and you can't deny it's a pretty one.
The frameset beneath the stunning custom finish is the brand’s Izoard XCR Disc road race bike - recently approved by the UCI - that’s built with Columbus XCR stainless steel tubing from Milan.
It’s equipped with Campagnolo’s Super Record EPS groupset and Bora WTO wheels, Prologo saddle and Deda contact points for an almost all Italian spec.
How did the collaboration come about?
“The project started with a call in the middle of lockdown asking us to help out with a project themed around the Tour De France,” says Spoon Customs.
“PokerStars customers were also cyclists and their marketing team wanted to do something to raise awareness of that fact, and in the process connect a growing cohort of bike fans to what they do in a meaningful way.”
The decision was to give away something tangible to PokerStars fans via an online competition, and that’s where Spoon Customs came in. It was asked to produce five special bikes which incorporated the online cardroom’s branding.
Lou Eldon at Studio Polpetto worked on the design, and then it was time to find a screen printer who could assist with the most technical aspects of the design - but Spoon Customs admits this was a struggle.
“Plenty exist,” the bike brand notes, “but none that could do what we wanted them to do and make it work under 2k wet paint.
“Prototype after prototype failed QC [quality control], but with some revisions to the design, we finally overcame and eventually we had all we needed for Sam [Weeks at Gun Control Custom Paint] to work his magic on the final design.”
Spoon Customs reveals that after Sam had applied the black metallic base and contrasting red fades, it took over 12 hours of straight graft to get each overlapping element onto the first frame.
Each bike has been given a card and an individual ID from poker’s highest scoring hand, the Royal Flush, which includes an ace, king, queen, jack and ten all in the same suit.
PokerStars’ strapline ‘I’m in’ appears inside the Columbus Futura Disc fork. All of the details on the fork were applied with masks and an airbrush, and each numbered build is signed.
Titanium headset caps have been black anodised and laser-etched, and features artwork based on PokerStars' own casino pokerchip design.
The gold detailing you see on the frame is said to be genuine 24k gold... fancy!
spooncustoms.com
Images: Simon Eldon
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5 comments
A boutique bike that looks oh so fancy and "custom"
No mention of weight mind. So, I am only guessing here, a steel framed bike with disc brakes and deep section rims isnt going to be troubling the UCI weight limit any time soon. I have no idea who this would be aimed at. Unless your that guy who like a pretty push iron to prop up against the coffee shop while you drink your soya milk flat white along side a vegan wholemeal muffin.
Steel bikes are great and im not disparaging them but they usually dont go trying to be a sheep in wolves clothing.
I don't really fit the soya milk flat white stereotype but I have a bit of a thing for high end steel and titanium road and gravel bikes. I am lucky enough to have tested lots of high end carbon bikes but keep coming back to metal.
No idea why to be honest it just seems to be the ride feel and also I like the fact that I can know mostly who built the bike and not in this case, I can have it built to my specs for much less than a standard carbon frameset. It gives away in weight and aero credentials but as a riding experience I prefer it. If I was racing consistently though there is no doubt I would be riding a carbon bike
I can't imagine for most riders that it makes much difference. A quick google search suggests a frame weights of about 800g for C, 1100 fir Ti, and 1400 for Fe
600g over a bike/rider combined mass of anywhere between 70kg to 90kg+ is downwards of less than 1% difference, so it's not about g.
So it must be other factors, stiffness, springiness, style etc, and therefore subjective and personal. I'd say it is aimed at someone who takes their bikes seriously, and likes steel frames....
Not sure either why this is relevant to anybody's diet
Lastly you say you don't want to disparage steel bikes. Except this one....
"Take a look at this stunning Royal Flush themed Spoon Customs Izoard XCR road racing bike"
I can't; it's a black bike on a black background.
Yeah, should be made to wear hiviz and carry identification papers