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Tesco Mobile cycle commuting advertVideo: Cycling commuters caught unaware in Tesco Mobile ad
Tesco Mobile are channeling French comedian and general madman Remi Gaillard and featuring cyclists in their new #BanishAverage advertising campaign.
DJ from the 90s, actor, and reality TV dabbler, Goldie, emerges from who-knows-where to front the campaign. The golden toothed electronic musician rides shotgun in a truck while a rather eccentric-looking girl rides an exercise bike in the back.
In the advert, which you can see below, seven unwitting commuters are filmed at 5pm on a dreary afternoon. They are overtaken by a man riding a penny-farthing and are then greeted by Goldie, hanging out of the truck.
A group of cyclists later catch up with the commuters as they come to a faux finish line, á la Gaillard’s video which we’ve got for you at the end of this article, complete with bunting, banners and confetti.
The production company responsible for the advert, Indy8, were unavailable to comment on the whether or not the commuters in the video are genuinely unwitting cyclists, or whether they’re actors who are being paid to play along jovially.
We're reluctant to suspend our disbelief, because as you can see in the video below, the response of the cyclists in Gaillard’s prank are not entirely positive. Well except for the last guy, he loves it.
Latest Comments
- ktache 14 min 8 sec ago
They could put in a "magic roundabout" Swindonish, but that would really freak them out.
- David9694 1 hour 34 min ago
BAM!
- chrisonabike 1 hour 58 min ago
Another perrenial again - who is still driving with the most points (229 the current winner)? Meanwhile m'learned friend comes out to defend the...
- IanGlasgow 2 hours 10 min ago
"Polartec Power Shield RPM fabric – which has a 10,000mm hydro head to keep wet weather out, and an industry-leading breathability spec of 30,000g...
- mdavidford 3 hours 13 min ago
Oxfordshire councils are quite capable of letting you down too!...
- lesterama 3 hours 16 min ago
Why not have a 5mph speed limit as part of the ETRO? Only a dick would ride fast through an otherwise pedestrianised street.
- levestane 3 hours 27 min ago
'each spoke' (single) and 'leaf spring' (made of many leaves) seems contradictory.
- PenLaw 4 hours 19 min ago
I guess Morrissey could claim it.
- wtjs 4 hours 45 min ago
I do see a lot of delivery riders (on illegal e-motorbikes) with their faces covered...
- David9694 5 hours 25 min ago
Stuff like this seems more relevant than ever after the Trump victory. sorry not a funny
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14 comments
Go through Lewisham on my commute to & from work, Darn! Would have loved it!!!! Great ad
tesco, goldie, bikes, what a combo! LOL
Goldie's taken the money and run many, many times before this, and good luck to him. Eastenders anyone?
As for the advert, it's a good example of taking someone else's nice idea and systematically pummelling the charm out of it. It'd make excellent fodder for sweary industry blog CopyC***s, if it were still active.
http://tinyurl.com/nccu23g
Still, looking forward to the sequel with Doc Scott doing a flypast in a gyrocopter.
Oooh lovely.
The ASA can get all frothy and cite "socially irresponsible" cycling again.
"whether [...] the commuters in the video are genuinely unwitting cyclists, or whether they’re actors"
Am I alone in finding the answer to this question completely self-evident?
Reminds me of this (filmed in Montréal)
https://www.youtube.com/watch?v=t428pcMfs8I
Here's the inspiration...
https://www.youtube.com/watch?v=thzFwA6fkQs
Otherwise, brilliant!
Love it, looks like they had fun.
And the very last one, as she's looking backwards, the car heading towards her, indicating right, turns across her and knocks her off.
They didn't show that bit.
Timeless was a cool album, 'Angel' still gives my woofers a good workout from time to time.
And now he's doing ads for Tesco.
I guess edgy doesn't pay the mortgage.
So how much did tesco pay you?
Can the last one out turn the lights off...
Reminds me a bit of the news stuff from the Eric Andre show too, for that matter. (http://video.adultswim.com/the-eric-andre-show/battling-news-anchors.html)
If something as full on as the French prank happened here, I'd think I was on course for being duffed up, or pushed into a canal by Dom Joly, personally.
Still, the Goldie one is pretty good natured. And I really liked Metalheadz.
No seatbelt Goldie.....