Mat has been in cycling media since 1996, on titles including BikeRadar, Total Bike, Total Mountain Bike, What Mountain Bike and Mountain Biking UK, and he has been editor of 220 Triathlon and Cycling Plus. Mat has been road.cc technical editor for over a decade, testing bikes, fettling the latest kit, and trying out the most up-to-the-minute clothing. He has won his category in Ironman UK 70.3 and finished on the podium in both marathons he has run. Mat is a Cambridge graduate who did a post-grad in magazine journalism, and he is a winner of the Cycling Media Award for Specialist Online Writer. Now over 50, he's riding road and gravel bikes most days for fun and fitness rather than training for competitions.
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9 comments
Yes, vero impressione. One white for me, please!
Maybe they wouldnt charge so much for the helmets if they didnt sponsor the tour of wherever ?
(I do like Kask helmets - but why would you have a race stickered one - unless Castelli are doing ToD limited edition race kit to go with it..)
You've got to match eh ?
I imagine their target is mainly in Dubai as a commemorative but functional item.
Why that would cause so much knicker-twisting here is beyond me. Get over yourselves and accept that not everything in cycling is aimed at you and maybe that's not all bad.
There is a big cycling community in Dubai and a lot of official support for it . Many people will be watching the tour and taking part in events.
Things like this, especially with the nod to the Crown Prince, are very well received.
The government has recently extended the existing 85km traffic-free cycling course into a 125km course which is free to use. In addition they are investing in city cycle routes and transport links. Bringing big events like the Dubai Tour helps cycling to be seen as a prestigious sport worth developing and investing.
I'm disappointed that people seem to begrudge that.
But.... they'll sell a tonne of them despite these protestations.
I'm not mentioning the brand, but I know that the UK price for a certain helmet brand new aero helmet was decided by looking at the market, finding the most expensive competitor out there simply and adding £10 to that cost.
Good times
Agree, taking the p. How much do the materials cost for helmets? They are such simple things no matter how much design and fluid dynamics.
Cycling creeps ever closer to vacuous fashion obsessed nonsense where 'limited edition' means 'the same as all the rest but with stickers on'.
What do I wear next season?
What shall I wear when this helmet is out of style?
Will my friends think I'm cool if I buy this helmet?
Spot on with this comment.
be nice if you could actually buy the bloody things
only 333 sets of stickers available to go on to the stock helmet. sticker famine .Donate to the kask helmet sticker shortage. For just 195 of the queens own pounds you can help a small corner of the kask factory, stay functioning for nearly a day.
One helmet for free for every spectator at the dubai tour