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Cycling takes centre stage on BBC1's The Apprentice on Thursday night

Next episode sees teams help entrepreneurs crowdfund projects and bring products to market ... we'll be watching through our fingers going by the preview clips...

Cycling will take centre stage in tomorrow’s episode of BBC1’s The Apprentice as contestants in the reality show hope to avoid being fired by crowdfunding a product aimed at bike riders and bring it to market.

Show supremo Lord Sugar, as you may know, is a keen cyclist. Well, keen enough to fly one of his fleet of Pinarello bikes around with him on his private yet so he can jump on it for a ride at his destination, but not so much as to support safe infrastructure in London.

> Lord Sugar picks up new Pinarello ... then moans about being stuck in his limo in traffic due to Cycle Superhighway works

Nevertheless, tomorrow’s programme, which airs at 9pm, is called Cycling Crowdfunding, and will see him set “the candidates the task of helping two entrepreneurs launch their new cycling product and getting the public to invest through crowdfunding.

“The teams must organise a PR stunt, create a campaign video and then pitch to a group of cycling retailers to try to secure orders.”

A couple of preview clips have been released. The approach taken to the PR stunt on this one doesn’t exactly fill us with confidence – mime artists staging a road traffic collision at Waterloo Station, then bursting into song?

Contestant Samuel Boateng, who came up with the idea, said: "We've got to create a story that’s going to draw people in and get them interacting with our product.”

From the look on their faces, it didn’t seem that team mates Trishna Thakrar or Grainne shared his enthusiasm.

Mind you, Karen Brady doesn’t seem too enthused either at the angle the other team are taking as they film their video in Hackney.

We’ll be tuning in to have a look. Well, a peep through the fingers covering our eyes, most likely.

Simon joined road.cc as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.

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27 comments

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bendertherobot | 8 years ago
0 likes

To be fair, the links are in the piece above. It wasn't guess work. It wasn't even detective work.....

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bendertherobot | 8 years ago
0 likes

Gilets and headphones then.

Who knew!

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tritecommentbot replied to bendertherobot | 8 years ago
0 likes

bendertherobot wrote:

Gilets and headphones then.

Who knew!

 

Ahh no way. I got to watch this tonight 

 

Well played!

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Beecho | 8 years ago
0 likes

I lasted 20 mins (the missus watches, honest!). I know the gilet was aimed at commuters who don't what to look like us lot, but it was still a bit Albert Steptoe. Anyway, I couldn't bear the idiots for long so got the road bike out of the shed and gave it a clean. Now that's a fun Thursday night.

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brooksby | 8 years ago
0 likes

I got *this close* to watching it, but iplayer and the interweb beckoned...

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tritecommentbot | 8 years ago
0 likes

@NPlus1

 

Congrats on your Oi. When did you get it? And who delivered it? laugh

Avatar
davel replied to tritecommentbot | 8 years ago
1 like
unconstituted wrote:

@NPlus1

 

Congrats on your Oi. When did you get it? And who delivered it? laugh

Mine arrived midweek, delivered by dhl.

Been away so haven't tried it yet, but on first impressions I'd go with some of the reviews... Looks good, not sure whether it's loud enough, feels flimsy.

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tritecommentbot replied to davel | 8 years ago
1 like

davel wrote:
unconstituted wrote:

@NPlus1

 

Congrats on your Oi. When did you get it? And who delivered it? laugh

Mine arrived midweek, delivered by dhl. Been away so haven't tried it yet, but on first impressions I'd go with some of the reviews... Looks good, not sure whether it's loud enough, feels flimsy.

 

Oh nice, congrats. Thought DHL would pass them over to Royal Mail..

Just took a look at the Kickstarter comments after seeing what you had to say and spotted this:

 

https://vimeo.com/189913708

 

Seems like the cheap copy versions on AliExpress sound better. Well, better in my terms, higher pitch and longevity. Which is what I was hoping for. Not sure the Oi is going to be loud enough in the real world either. 

 

Maybe eBay them and get the Chinese versions if they have nice colours sad

Avatar
davel replied to tritecommentbot | 8 years ago
1 like
unconstituted wrote:

davel wrote:
unconstituted wrote:

@NPlus1

 

Congrats on your Oi. When did you get it? And who delivered it? laugh

Mine arrived midweek, delivered by dhl. Been away so haven't tried it yet, but on first impressions I'd go with some of the reviews... Looks good, not sure whether it's loud enough, feels flimsy.

 

Oh nice, congrats. Thought DHL would pass them over to Royal Mail..

Just took a look at the Kickstarter comments after seeing what you had to say and spotted this:

 

https://vimeo.com/189913708

 

Seems like the cheap copy versions on AliExpress sound better. Well, better in my terms, higher pitch and longevity. Which is what I was hoping for. Not sure the Oi is going to be loud enough in the real world either. 

 

Maybe eBay them and get the Chinese versions if they have nice colours sad

Hopefully when it merges with the bike, the 'angel playing a harp' or whatever its tagline was, will magically appear...

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Matt_S | 8 years ago
1 like

The guy in that photo is doing Riverdance, right?

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Butty replied to Matt_S | 8 years ago
1 like

Matt_S wrote:

The guy in that photo is doing Riverdance, right?

Demonstrating how he'd like to hold Sir Alan down while kneeing him in the face after being told he's fired?

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davel replied to Butty | 8 years ago
1 like
Butty wrote:

Matt_S wrote:

The guy in that photo is doing Riverdance, right?

Demonstrating how he'd like to hold Sir Alan down while kneeing him in the face after being told he's fired?

Showing how to make a horse rear up and drop its load all over a new cycle path.

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bendertherobot | 8 years ago
1 like

Yeah, they're always a bit off the wall but, I dunno, they might be able to click on links

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tritecommentbot | 8 years ago
4 likes

You guys underestimate their ingenuity.

 

I think we'll get high vis spoke accessories. That rattle. So we can all be seen and heard and be safe on the roads.

 

//i1.adis.ws/i/washford/1445011242759a?w=637&h=403)

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NPlus1Bikelights replied to tritecommentbot | 8 years ago
1 like

unconstituted wrote:

You guys underestimate their ingenuity.

 

I think we'll get high vis spoke accessories. That rattle. So we can all be seen and heard and be safe on the roads.

//i1.adis.ws/i/washford/1445011242759a?w=637&h=403)

As the owner of one of Knog's new 5 decibel Oi!s I know what I'll be replacing it with

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Dr_Lex replied to NPlus1Bikelights | 8 years ago
0 likes

NPlus1BikelightsNJerseys wrote:

 

As the owner of one of Knog's new 5 decibel Oi!s [...]

 

agreed; would suit signifying arrival at a Trappist Monastry, but looks divine. Back to the pound shop for another novelty clown horn - louder and more amusing.

 

I will be tuning in for the full cockwomblery experience of "surralan's" proto-lackeys.

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Beatnik69 | 8 years ago
2 likes

One team will try to design their own bike. They will end up adding two extra wheels, a shell and a petrol engine to it.

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bendertherobot replied to Beatnik69 | 8 years ago
1 like

Beatnik69 wrote:

One team will try to design their own bike. They will end up adding two extra wheels, a shell and a petrol engine to it.

It's possible. The smart money is on gilets and headphones mind.

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burtthebike | 8 years ago
3 likes

Thanks for reminding me why I don't watch television.

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bendertherobot | 8 years ago
2 likes

Whatever they come up with...............

 

I'm assuming they come up with a gilet and some headphones  3

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Yorkshire wallet | 8 years ago
2 likes

Maybe they'll come up with a power meter that'll be better than Limits?

Most likely it'll be a cyclists' top hat with built in sunglasses or something stupid.

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bikebot | 8 years ago
1 like

Has it suddenly become a little bit Scottish in here? I approve.

Whatever they come up with, it still won't be as bad as most of the ideas on Kickstarter.

 

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Leviathan | 8 years ago
2 likes

Vagina Beverage (Mrs.)

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handlebarcam | 8 years ago
7 likes

Mitchell and Webb has already said all that needs to be said about The Apprentice.

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sanderville | 8 years ago
7 likes

Shame on Road.cc for entertaining the thought of the concept of the possibility of even maybe perhaps promoting this off-scouring of a herpes-ridden colostomy bag.  Shame!

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tritecommentbot | 8 years ago
6 likes

Twat brew

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Beecho | 8 years ago
7 likes

Cunt soup

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