Fat Lad At The Back joins forces with Ribble Cycles

Fat Lad At The Back (FLAB) has announced a collaboration with Ribble Cycles. The deal will see the retailer offer the full FLAB range via its website, including womenswear, menswear and accessories.

FLAB products are designed to flatter the figure of cyclists of all body shapes. The brand offers cycling, triathlon and running wear for men and women in sizes ranging from 36” to 58” chest and 34” to 50” bust.

Richard Bye, described as 'Fat Lad in Charge', said:

“This is a significant development for the brand. Ribble Cycles is one of the most respected retailers in the country combining over 100 years’ heritage with an innovative and ambitious approach to retailing and design.

“We’re delighted to be partnering with Ribble, not only as a close reseller of our garments but also with some other exciting initiatives in the months to come. We’re looking forward to seeing the products feature online from the end of the month.”

Produced in Italy, the upcoming FLAB autumn/winter collection features premium, lightweight fabrics. The mix and match collection is designed to be layered, offering the rider options for a wide range of temperatures and weather conditions.

Justin Maguire, clothing buyer at Ribble Cycles, added:

“Fat Lad At The Back has a fantastic fit with Ribble Cycles. Following what has been an incredible year, we’re looking for new opportunities to further grow the business and reach new customers.

“Fat Lad At The Back presents a great opportunity for us to do so. In just over three years, the business has established itself as one of the UK’s leading manufacturers of cycling wear, catering for cyclists of all sizes and amassing an impressive following. We’re looking forward to working together and to achieving our shared business goals.”