Transport for Greater Manchester (TfGM) has launched Women on Wheels 2017, an attempt to close the gender gap in cycling.
Men currently outnumber women cyclists four to one in the UK when it comes to cycling to work, so TfGM is investigating ways to encourage more women onto two wheels next year.
If your New Year’s resolution is to see women ride more, you can apply to be one of a range of Greater Manchester cycle clubs, groups and organisations which are being given the chance to apply for funding towards events and activities.
The month-long celebration of cycling takes place throughout March 2017 and events can be aimed at encouraging complete beginners to give cycling a go, right through to encouraging existing cyclists to cycle more often.
Hundreds of people across the region took part in last year’s Women on Wheels campaign, with some events selling out almost immediately.
Keen cyclist Ann Butler helped organise an event for women’s cycling group Burnden Belles last year. She said: “The day was a huge success. We were inundated with ladies wanting to attend, some even buying their first bike, or replacing their old one, especially for the event.
“One lady had a mechanical fault with her bike whilst riding home and was able to fix it herself with what she'd learnt.”
TfGM Head of Logistics, Environment and Active Travel, Helen Smith, said: “Previous Women on Wheels events have proven to be extremely popular, with hundreds of people signing up for over 60 events across the region this year alone, and we want to build on that success in 2017.
“Getting people cycling helps them to live happier, longer and healthier lives and also makes our towns and cities nicer places to live.”
The closing date for funding applications is 4pm on Friday 13 January 2017. Only one application will be accepted per group, for a maximum of £400.
For more information on how to apply, contact the TfGM Cycling team on 0161 244 1000 (select option 4) or email cycling [at] tfgm.com.
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While I applaud any attempts to get more people (and in particular women) cycling, I can't help but feel that initiatives like this are well-intentioned, but fall short. Events such as this often seem to be aimed at the wrong audience (i.e. people who are already cycling) and do little to address the perceived barriers to cycling. Until there is decent infrastructure in large cities such as Manchester, the very people who they want to get on bikes are still going to be too fearful to do so.