The company behind a craft beer aimed at cyclists has smashed its target on the fundraising site Symbid, raising 60 per cent more than it had originally aimed for.
> Craft beer for cyclists launches in the UK at the London Bike Show
Netherlands-based à Bloc – it takes its name for the French cycling phrase for riding ‘flat out’ – had set an initial fundraising target in January of €150,000 (£130,446) but comfortably exceeded that, hitting €243,500 (£211,757) by the time its campaign closed.
More than 100 people pledged to invest in the company, with an average contribution of €2,300.
Co-founder Daan Van Well said: “Raising money through crowdfunding was a big deal for us and we’re pleased to have been able to mobilise a peloton of over 100 investors and brand ambassadors.
“We’re grateful for their confidence and for the support for what we’re doing with à Bloc. The funds raised allow us to bring à Bloc to the next level and roll out in the Netherlands, Australia and the United Kingdom as planned.”
The à Bloc Superprestige Bicycle Beer with added alpine minerals aims to harness two trends that are growing globally – craft beer, and cycling, with the company believing that “the potential is enormous.”
It launched in Australia during the Tour Down Under in January, and the same month also saw it unveiled here at the London Bike Show.
In the UK, it is currently available at Look Mum No Hands on London’s Old Street and at the LMNH Kitchen in Whitechapel, as well as through the website Ales By Mail.
Every single photo is showing the front, now whilst that's important you as a rider have eyes, brakes and a brain so to a certain degree you can...
Liked except... you and I (I'm age 70) are confident cyclists who can look backwards (I had a few years with a neck problem that discouraged me...
Calls for Oxfordshire transport chief to resign blocked...
Depends how you ride them. The current trend among many pros is to ride in a track style looking down at the front wheel. Ok for racing on closed...
That one was completely different though, it was a driver not a car as in the other 3. So 1 in 4 of the stories manage to follow reporting guidelines.
Absolutely they could have. Tarmac is a petroleum-based product and its surface can be very oily when it's newly laid. This is particularly the...
I'm glad the article went into more detail and cleared things up, the headline had me worried that some autonomous building had run rampant and...
Still here, just showing a few signs of wear and tear. Hopefully still serviceable for some years to come.
How can you know that you are "equally fearful" as "any female cyclist"? There is no possible way of quantifying such emotions and female cyclists...
I think it would be fairer to blame the moon - as in "my client is a loony".