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news
Video: Peter Sagan gets a bike and a film crew and ... well, just watch it
Peter Sagan, as you may know, likes a muscle car – well, which twentysomething multimillionaire competing in an adrenalin-fuelled sport wouldn’t?
> Peter Sagan’s customised Dodge Charger (+ video)
But when Specialized, bike sponsor of the world champion’s Bora-Hansgrohe team, gave him the latest version of its Diverge adventure bike and film crew, it probably didn’t expect that the Slovak would stick it on top of a car and start doing donuts.
> Specialized Diverge Comp Carbon adventure bike
Sagan’s car-handling skills are up there with his ability to handle a bike, it seems – and it’s far from the first time we’ve featured him having fun with a motor, remember when he hopped on top of one a few years back?
Simon joined road.cc as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.
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8 comments
Pink smoke! Wooh! Love it.
Obviously in the follow-up he climbs out of the car window and up onto the bike, then wheelies down off the bonnet and away on the trails.
He's a character and no denying. Not a fan of muscle car antics, Top Gear and Fast & Furious leave me cold. But can't help grinning at this. There's an advert in the latest Rouleur for the Diverge showing Sagan getting air. That's obviously where this video leads.
Daft, but I can entirely sympathise :p also it markets their rider's personality, which isn't a bad thing. It makes cyclists human, and it gives fans an emotional "in" which can only be good in terms of fostering some sense of loyalty vs tech specs that would be very dry, and meaningless out of context.
Actually, on reflection it's bloody clever. It gets you to look up to see what it's about, it gives you something vague to like rather than trying to impress viewers with some claim about watts or stiffness to weight, and baits you to actually watch the races so the sponsors will be happy. They're trying to win fans, not consumers.
Unrelated entirely, at a glance I mistook the article image for a tattoo of a bike riding along a collar bone. Which I now kinda want to exist.
Bike equivalent of an aftershave/perfume ad. Quite pointless!
Cadence - the aftershave.
Someone has watched too many episodes of TopGear.
Good lad. Exactly the sort of thing I was doing at his age. Can't get more cathartic than burning rubber.
Dumb video, but the music is one of the best pop remixes I've ever heard. Perhaps over compressed dubstep is finally getting old!