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Raligh Aero Pro Burner.jpgRaleigh flamed as reissued Anniversary Edition Burners pop up on Ebay
News that the Raleigh Team Aero Pro Burner would be remade for its 35th anniversary caused quite a stir when we reported on it last week, and Raleigh claim that 7,000 people registered for the sale of just 350 bikes, priced at £500 each...
The Burner has SOLD OUT. We had just under 7K people trying to purchase! We never envisaged the project would receive the interest it did!
— Raleigh Bikes UK (@RaleighBikes_UK) July 19, 2017
However, angry fans are feeling burned after it became apparent that many of the lucky few who bagged one of the bikes were looking to profit, and screenshots appeared under Raleigh's Twitter post showing that bikes had already began to appear on Ebay just an hour after they officially went on sale...
It's a shame you can't do something about the idiots buying them just to try and make a quick profit. pic.twitter.com/G3Hq7xALRA
— Si (@MogUk) July 19, 2017
The bikes, sold direct by Raleigh for £500, have already started appearing on Ebay for as much as £1,500
Other genuine fans who wanted to own one of the classic bikes, remade pretty much to the exact specifications of the original Aero Pro Burner released in the mid-80's, have expressed their dismay on social media. Raleigh's Sales and Marketing Director Pippa Wibberley responded: "Raleigh released just 350 replicas of the bike and anyone wanting a piece of retro Raleigh, had to pre-registered their interest for the exclusive sale in advance, limiting purchases to just one per person, and preventing mass-purchase for re-selling.
"Every measure was put into place to ensure that the whole process ran as smoothly and as fairly as possible; this process was communicated to our prospective buyers to manage expectations and ensure full clarity throughout. We have received an overwhelming response, but unfortunately, as this is a limited edition bike, demand far outweighed the quantity we produced. We hope that we have served to delight some long-standing Raleigh BMX fans with this exciting replica”
What do you think about the Raleigh Burners being resold at a much higher price? Let us know in the comments.
Jack has been writing about cycling and multisport for over a decade, arriving at road.cc via 220 Triathlon Magazine in 2017. He worked across all areas of the website including tech, news and video, and also contributed to eBikeTips before being named Editor of road.cc in 2021 (much to his surprise). Jack has been hooked on cycling since his student days, and currently has a Trek 1.2 for winter riding, a beloved Bickerton folding bike for getting around town and an extra beloved custom Ridley Helium SLX for fantasising about going fast in his stable. Jack has never won a bike race, but does have a master's degree in print journalism and two Guinness World Records for pogo sticking (it's a long story).
Latest Comments
- chrisonabike 3 hours 6 min ago
I have a visual memory from childhood of one of this species of bricks popping loose from a bracket on a downhill section and flying away to smash ...
- wtjs 3 hours 56 min ago
There is an increasing 'disconnect' between comments in this topic and reality. Cords are either all cotton or mostly cotton and are going to last...
- ktache 4 hours 27 min ago
There are people out there who will make you the belt out of your old tyre.
- chrisonabike 4 hours 28 min ago
Furry dice and an air freshener for your helmet.
- AidanR 4 hours 41 min ago
Looking at the pictures in the linked article, the bikes aren't actually inconsiderately parked. The only issue is that they're on private property...
- Simon E 5 hours 16 min ago
Ah yes, those are hopefully not the 'master craftsmen' that has constructed a wide range of shoddy Italian cars and motorbikes over the years with...
- Simon E 5 hours 38 min ago
A SuperSix is definitely not an all-rounder....
- chrisonabike 6 hours 30 min ago
Just get them to walk a treadmill - or better, ride exercise bikes to power path lighting.
- AidanR 7 hours 6 min ago
So his advisers were trying to move funds around to cover losses, but in a way that needlessly created additional liabilities? It would have been...
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15 comments
It's really, really, silly really. It is simply a marketing ploy. The 'desirability' is simply 'manipulated' to enhance Raleigh's market presence. They could just as easily have manufactured 10,000. Imagine if this was a start up company share that we could buy at .50p today, and sell tomorrow for $1.50. We'd be all over it and no-one would be crying foul. The only reason people can make a profit on these is because there are people who want one more than they do, and are willing to pay for it. Complaining about that is just daft. It's called capitalism, folks, and it's the sole reason we can sit here and be keyboard warriors on the internet.
Yes please to bringing back the Grifter. Never liked the Burner anyway.
if nobody buys the ones on eBay then the profiteers might think twice. They're able to do it because people are stupid enough to pay it. Material things. Same as concert tickets, new iPhone, computer games, etc. If people are prepared to pay silly money just so they can post photos on FB and Twitter then good luck to the profiteers!!
I'd rather be Burnerless than address my first post "to the idiots" and post it four times.
I was lucky enough to get one. I won't be selling. Was my dream bike as a kid. They are being delivered Thursday! No hanging about. To the idiots saying no one will pay that much.... Well people are paying that much!
I was lucky enough to get one. I won't be selling. Was my dream bike as a kid. They are being delivered Thursday! No hanging about. To the idiots saying no one will pay that much.... Well people are paying that much!
I was lucky enough to get one. I won't be selling. Was my dream bike as a kid. They are being delivered Thursday! No hanging about. To the idiots saying no one will pay that much.... Well people are paying that much!
I was lucky enough to get one. I won't be selling. Was my dream bike as a kid. They are being delivered Thursday! No hanging about. To the idiots saying no one will pay that much.... Well people are paying that much!
Not sure what Raleigh are meant to do about this, exactly?
Start knocking out Grifters 19/12 at 3x the price?
Stop making the chopper with a stupid seat?
I registered for this sale but thought I wasn't willing to engage as I'd never ridden a BMX in anger like my BMX hero Tim March.
I certainly didn't want to prostitute my purchase on eBay!
did have a little look on eBay last week and some original Burners were available around £400 so not sure if these'profiteers' will realise much - apart from the fact that most genuine bidders think they're twats!
Nobody will buy at those prices. Not that I'm pissed off that I was at 5903 in the queue when they sold out or anything.
Didn't want one anyway.
And that, folks, is how you do an internet flounce.
Chapeau sir
I'm all for making a profi et all but at least wait a week or two. I would have kept it as is for a long time before selling, if I ever did sell which is doubful.