Clear Channel, the outdoor advertising company, has contacted road.cc to clarify its position on plans for London’s cycle-hire scheme, due to be launched in 2010.
CEO Barry Sayer says his company has now qualified as a potential tenderer, but thinks developments in the capital’s cycling infrastructure will be necessary to make the scheme a success.
Clear Channel would be a strong candidate for the London job as it already operates the successful Bicing cycle-hire project in Barcelona.
Sayer told road.cc: “I would like to see an improvement made by the City in regard to more dedicated cycle paths in London which has contributed to the success of the scheme in Barcelona. We do believe that the cycle path infrastructure in London will be improved as we progress towards the Olympic Games.”
Yesterday’s story centred on Transport for London’s denial that plans were under threat because the non-advertising-based model could put off potential operators. JC Decaux, operator of the Parisian Velib scheme, is not in the running, but it looks like Clear Channel might be.
Sayer says: “My position with the funding of bike schemes is that they can be funded from a number of sources, ie. outright subsidy by a council or transport department, branding rights, advertising rights on other street furniture products in compensation for the provision of the bike scheme or revenue generated off a smart card subscription membership arrangement, or any combination thereof."
Sayer says Clear Channel is now going through the tender briefing process after which it will decide whether to tender or not.
Transport for London says the scheme is going to plan and announcements will be made shortly on a high-profile sponsor.
Watch this space.
It does. It's 'targeted' and 'retaliatory' that require quote marks.
Another thing ruined by the Americans
Nice to see WvA featuring in the finale.
I have known more than one elder statesman of the club die of a heart failure while out on a ride. Sometimes I feel that's about to happen to me,...
Via the "wireless active steering system".
137m is the farthest I have observed when quickly looking at the Garmin unit....
Yours worked wonders, but if you insist, I'll hop to it...why the need for extra police? Did the fire brigade bottle it?
As if Tadej Pogacar's slavery-supporting jersey is any different...
Do you mean this woman, who got out to marshall the truck through and is now walking back to said Wankpanzer which is blocking the road again as it...
He is up against the global trading system, which has obviously been in the news a lot lately. Framebuilders in other countries can undercut him,...