Clear Channel, the outdoor advertising company, has contacted road.cc to clarify its position on plans for London’s cycle-hire scheme, due to be launched in 2010.
CEO Barry Sayer says his company has now qualified as a potential tenderer, but thinks developments in the capital’s cycling infrastructure will be necessary to make the scheme a success.
Clear Channel would be a strong candidate for the London job as it already operates the successful Bicing cycle-hire project in Barcelona.
Sayer told road.cc: “I would like to see an improvement made by the City in regard to more dedicated cycle paths in London which has contributed to the success of the scheme in Barcelona. We do believe that the cycle path infrastructure in London will be improved as we progress towards the Olympic Games.”
Yesterday’s story centred on Transport for London’s denial that plans were under threat because the non-advertising-based model could put off potential operators. JC Decaux, operator of the Parisian Velib scheme, is not in the running, but it looks like Clear Channel might be.
Sayer says: “My position with the funding of bike schemes is that they can be funded from a number of sources, ie. outright subsidy by a council or transport department, branding rights, advertising rights on other street furniture products in compensation for the provision of the bike scheme or revenue generated off a smart card subscription membership arrangement, or any combination thereof."
Sayer says Clear Channel is now going through the tender briefing process after which it will decide whether to tender or not.
Transport for London says the scheme is going to plan and announcements will be made shortly on a high-profile sponsor.
Watch this space.
We've saved them multiple times with Kick Starters. Shame. Edit: tense.
Or the congregation reads the news and does not like all the stories about ignored abuse by senior members of the church.
Kask remains sexier. And their prices, whilst high, are not as over the top as these.
> Are the ASO, basically saying it didn't happen The authority is the UCI. ASO was only the race organiser.
At the moment the Triban RC520 Disc is £899.99 - and it's a very good bike (I've ridden it and recommended it in the past). ...
I remember this being released and thinking it was definitely the future. I built my own kludgy, much cheaper equivalent in 2013....
I have a Grand Prix appointment next week anyway, so I may decide to discuss this with them instead of what I'd booked it for...
Come with me to Brockenhurst, New Forest. It has a train station and a bike shop and in the summer season the area attracts visitors, many of whom...
Oi mate
Clevedon seafront "cycle lane" at the weekend... All those empty cars can finally park facing the sea again