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Team Sky to switch from Pinarello to Specialized, reports L'Equipe

Move to brand that took Mark Cavendish to world championship success will net team a reported €6 million a year

French sports newspaper L’Equipe has today reported that Specialized is set to replace Pinarello as Team Sky’s bike supplier from next season, with the partnership worth a purported €6 million a year to the British ProTeam.

As supplier to HTC Highroad, Specialized of course supplied the bike that Mark Cavendish rode to world championship success in Copenhagen last September, with all but one of the seven riders supporting him drawn from the ranks of Team Sky and therefore riding Pinarello bikes.

Cavendish’s relationship with Specialized was seen as one of the reasons for the delay in the Manxman being confirmed as having signed for Team Sky long after many had assumed it was a fait accompli, with rumours that he might make a surprise move to Omega Pharma-Quick Step, which had lined up Specialized to replace Eddy Merckx as its bike supplier for 2012.

The blog A Twisted Spoke even managed to hoodwink a good few people into believing that a Pinarello/Specialized hybrid was in the works to get around the issue and keep both brands happy.

Although Cavendish had only being riding Specialized since the start of the 2011 season when it replaced Scott as HTC-Highroad’s bike sponsor, the brand used him heavily in its advertising within the cycling press and at point of sale.

Currently, Specialized supplies three UCI WorldTour teams – the others, besides Omega Pharma-Quick Step, are Saxo Bank and Astana – with L’Equipe saying that the US based firm will be ending its relationship with the latter at the end of this season.

There could well be implications beyond the supply of frames, with Specialized potentially in line to replace Kask as Team Sky’s helmet supplier, for example.

Since Cavendish signed for Team Sky, the outfit has already switched from Prologo saddle to Fizik, as used by the rider at HTC-Highroad, and Deda Elementi has been replaced by Pro for components including stems and bars.

The latter is a sub-brand of Shimano which of course already supplied Team Sky’s groupsets and wheels among other components, but it’s significant that had previously developed the custom oversize stem that Cavendish had previously used at HTC and continues to employ at Sky.
 

Simon joined road.cc as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.

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36 comments

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cat1commuter | 12 years ago
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Will be nice to have Sky riding non-fugly bikes!

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notfastenough replied to cat1commuter | 12 years ago
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cat1commuter wrote:

Will be nice to have Sky riding non-fugly bikes!

Where are the big S going to get any of them then?!  4

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Raleigh | 12 years ago
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Talking of Saxo Bank, Alberto's staying until 2015.

Discuss

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drheaton replied to Raleigh | 12 years ago
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Raleigh wrote:

Talking of Saxo Bank, Alberto's staying until 2015.

Discuss

That's nice for him, I'm sure he'll enjoy beating everyone on the European tour.

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Raleigh | 12 years ago
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Why can't they ride British bikes, I thought Raleigh was set to line up with them.

Or Condor (with Rapha clothing  5 ), that would be sweet. But Sky are a bit mainstream for that.

Planet X?
Ribble (lol)?

Or Boardman.

That would be sweet.

Avatar
jameshaworth21 replied to Raleigh | 12 years ago
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I think there are roughly (EURO)6 million reasons for that @Aldëcycle...  4

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