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Team Sky to switch from Pinarello to Specialized, reports L'Equipe

Move to brand that took Mark Cavendish to world championship success will net team a reported €6 million a year

French sports newspaper L’Equipe has today reported that Specialized is set to replace Pinarello as Team Sky’s bike supplier from next season, with the partnership worth a purported €6 million a year to the British ProTeam.

As supplier to HTC Highroad, Specialized of course supplied the bike that Mark Cavendish rode to world championship success in Copenhagen last September, with all but one of the seven riders supporting him drawn from the ranks of Team Sky and therefore riding Pinarello bikes.

Cavendish’s relationship with Specialized was seen as one of the reasons for the delay in the Manxman being confirmed as having signed for Team Sky long after many had assumed it was a fait accompli, with rumours that he might make a surprise move to Omega Pharma-Quick Step, which had lined up Specialized to replace Eddy Merckx as its bike supplier for 2012.

The blog A Twisted Spoke even managed to hoodwink a good few people into believing that a Pinarello/Specialized hybrid was in the works to get around the issue and keep both brands happy.

Although Cavendish had only being riding Specialized since the start of the 2011 season when it replaced Scott as HTC-Highroad’s bike sponsor, the brand used him heavily in its advertising within the cycling press and at point of sale.

Currently, Specialized supplies three UCI WorldTour teams – the others, besides Omega Pharma-Quick Step, are Saxo Bank and Astana – with L’Equipe saying that the US based firm will be ending its relationship with the latter at the end of this season.

There could well be implications beyond the supply of frames, with Specialized potentially in line to replace Kask as Team Sky’s helmet supplier, for example.

Since Cavendish signed for Team Sky, the outfit has already switched from Prologo saddle to Fizik, as used by the rider at HTC-Highroad, and Deda Elementi has been replaced by Pro for components including stems and bars.

The latter is a sub-brand of Shimano which of course already supplied Team Sky’s groupsets and wheels among other components, but it’s significant that had previously developed the custom oversize stem that Cavendish had previously used at HTC and continues to employ at Sky.
 

Simon joined road.cc as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.

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36 comments

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Super Domestique | 12 years ago
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I know I am late to comment on this but I am very happy as a Spesh fan! I missed this story as I was on holiday so it was a pleasant read this morning when it was pointed out!

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Stumps | 12 years ago
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Wiggins was once asked in an interview what his fav bike was ?

His reply - "whatever my team are using".

Whether Sky use Specialized or Pinarello i dont think it matters to the riders as long as the bikes are reliable which at their level all bike suppliers will be.

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Raleigh | 12 years ago
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Yeah, I used to like them, but my new favourite is the Mavic Plasma SLR in Black.

Birthday soon.

Mmmm

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Paulo | 12 years ago
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Personally I couldn't care less if they rode british bikes or not...
I just hope they don't have to wear those pig ugly (probably unfair on the pig) specialized helmets... I just can't stand them  31

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Raleigh | 12 years ago
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Presumably you're talking about the recent deal between Specialized and the Tour of Britain organisers for them to provide neutral service for the next three years.

In which case, I highly tip Yanto Barker, the British rider.

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Jon Burrage | 12 years ago
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Not sure that raleigh, planet x, ribble etc are british. They may have a british history but the bikes arent made or developed here.

Who is going to win Le Tour de Spesh next year?

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russyparkin | 12 years ago
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and seriously some of you think cav has influenced or demanded specialized? really i dont think so. unless he had a particular personal sponsorship package with them. probably find most pros will have a bike made to suit them so the pina he is running is likely to be exactly the same geometry as his old spesh anyway.

cav is good but he is not the team owner. as people have rightly posted the most likely reason they will take spesh is the 6 million reasons not a desire to ride them.

money talks

personally think manufacturers should be restricted like formula one engine supply.

i dont want to see the entire peleton on one brand.

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Simon_MacMichael replied to russyparkin | 12 years ago
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russyparkin wrote:

and seriously some of you think cav has influenced or demanded specialized? really i dont think so. unless he had a particular personal sponsorship package with them.

I'd say there are a handful of cyclists - Armstrong was one, Contador and Cavendish among current (or should that be current*...?) riders who do have that clout.

That can work both ways - teams being told that in order to sign a certain rider, there should be an understanding to bring the brand on board, or that a team a brand already supplies should look to bring a particular rider on board.

Cavendish was said to have been closely involved in designing the Venge. Now, for anyone else, that might just be marketing gubbins, but Cavendish is very much about attention to detail and getting everything just right.

It's also interesting to note that in the Head & Shoulders ad currently being aired - an ad made since he joined Sky - he is wearing what is unmistakeably a Specialized helmet.

Also worth noting that Specialzed do tend to emphasise star riders who act as brand spokesmen more in their ads than a lot of other bicycle brands do.

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captain_slog | 12 years ago
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Vespa have been secretly working on a one-off for Wiggo but the UCI didn't like all the mirrors.

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captain_slog | 12 years ago
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Love the idea of a Pinarello/Specialized hybrid. Pinalized? Speciarello?

Can't believe it'll make much difference though.

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seanieh66 | 12 years ago
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Neither Condor nor Dolan have the muscle to supply at that level. Look at Merckx, they simply dropped out as it was too big a strain and thats on a Company owned by Pinarello. The big S simply has the wonga and luckily make pretty good bikes as results seem to prove so far.

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lushmiester | 12 years ago
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whilst we at suggesting British bikes for SKY how about Moultons they would look and do great in the team time trail. For the marginal gain geeks there less aerodynamic drag from the smaller wheels and better cornering on descents what's not to like about them. AH! bugger just remembered the UCI banned them.

Oh well back to riding Specialized and 6 million euros in the bank!

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Raleigh replied to lushmiester | 12 years ago
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lushmiester wrote:

Oh well back to riding Specialized and 6 million euros in the bank!

Sky's not really fussed about signing big names (other than Wiggins and the Manx Express), they're more about getting quality riders in and realising their potential.

I'm thinking Froome, Thomas, EBH, Rigoberto and Sergio, Ian Stannard.

Pretty much every rider.

So it remains, what will the €6000000 be spent on?

Probably buying Cervelos.

(lol)

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WolfieSmith | 12 years ago
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Behind the scenes some would say that Cav never stopped training on SWorks so it's hardly a surprise. I'd lIke to see a British manufacturer stepping up to that level - but it's either more than some UK manufacturers could achieve and/or more than others would find necessary for future success. Condor have a good thing going with Rapha and Sharp: with their Brit development squad why double the hassle for double the cash if you don't need the cash? Dolan supply Sean Kelly's AnPost but don't need the extra exposure of Grand Tour status either.

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outOfPhase | 12 years ago
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Specialized have done brilliantly with OPQS, with Tom Boonen dominating the early Classics using both the Tarmac and Venge and then using the new Roubaix to win Paris-Roubaix.

Now if they add in Bradley on a Shiv and Cav stomping everyone on a McLaren Venge then that's pretty much everything covered in Road Racing.

Next, Chris Hoy on a Langster...

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mrhallorann | 12 years ago
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Big Spesh fanboy here, so I'm delighted. I'm sure it'll be an advantage for the team too; Spesh certainly have more than a bit of the Midas touch about them!

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OldnSlo | 12 years ago
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i'm a mamil (currently lycra formally leather...), I ride a plant-x and wear endura!,
doesn't strain that much - honest!. So I won't be offended when team sky change bikes. Stereo typing aside...
... Money talks, also - its a compliment and a reward for success this year. No doubt
we'll see a hoard of sky replicas in the specialized concept stores shortly, funny that.

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Raleigh | 12 years ago
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Condors, Dolans, Raleighs, Boardmans, Enigmas (first pro team to use Ti, that would be cool), Falcons, Pashleys, Pinnacles, Planet X's, Ribble, Qoros.

ANYTHING BRITISH PLEASE MR. BRAILSFORD!!

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alun replied to Raleigh | 12 years ago
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Where in Britain are any of those frames made?

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russyparkin | 12 years ago
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oh god, more saturation of specialized. i used to like them but they are now like man utd fans, your never more than 5 metres away from an over priced specialized.

i agree with raleigh, get em on condors

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Alan Tullett | 12 years ago
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Not surprised. Cav obviously wanted this and the money isn't exactly a reason to turn it down.

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Raleigh | 12 years ago
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Wiggins on the P5.

Mmmm

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stealth | 12 years ago
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maybe missing the point but Wiggo on a Shiv. Also, when Saxo Bank become a Pro-Conti team next year can you seriously say that Specialized will be throwing gear at them???
So that'll be Astana & Saxo Bank off the roster...

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ALIHISGREAT replied to stealth | 12 years ago
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stealth wrote:

maybe missing the point but Wiggo on a Shiv. Also, when Saxo Bank become a Pro-Conti team next year can you seriously say that Specialized will be throwing gear at them???
So that'll be Astana & Saxo Bank off the roster...

I agree... the Graal just doesn't look that fast... as opposed to the Shiv which does

Wiggo will be delighted.

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Raleigh | 12 years ago
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andylul | 12 years ago
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At least it's not bleedin Trek

I guess they'll do a Sora equipped Allez in Sky colours and call it a replica

No one will care, except the fat Mamils who have spent their bonuses on a Pina to go with their straining Assos

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Raleigh | 12 years ago
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Congratulations, someone get PedalPowerDC a medal.

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pedalpowerDC | 12 years ago
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I recall predicting this very change on a thread when Cav signed with Sky. -The oracle has spoken.

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Raleigh | 12 years ago
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Yeah, but it's all about how much revenue the bike manufacturers make.

That's why 'The big S' where annoyed.

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scottytaz | 12 years ago
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surely for the top pros it shouldnt matter that much what they ride as they all probably weigh the same

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