Support road.cc

Like this site? Help us to make it better.

news

Giro d'Italia releases videos of 2012 race in numbers and rider reaction to 2013 route

Data show how Italian race extending global reach through social media and traditional channels

Giro d’Italia organisers RCS Sport have put together a rather snazzy video showcasing the stats surrounding this year’s edition of the race, won by Garmin-Sharp’s Ryder Hesjedal and emphasising how it is harnessing social media and traditional channels to extend the reach of the race.

They have also issued a short video given reaction from stars including Hesjedal, Mark Cavendish and Alberto Contador to the route of next year’s race, which was unveiled in Milan last month.

 

Simon joined road.cc as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.

Add new comment

3 comments

Avatar
Raleigh | 12 years ago
0 likes

Weird.

Italians.

Pff

Avatar
Raleigh | 12 years ago
0 likes

Why are there som many pins on the USA?

Avatar
Gkam84 replied to Raleigh | 12 years ago
0 likes
Raleigh wrote:

Why are there som many pins on the USA?

I thought it they might have been counting states as countries, you know the way American's class Europe as a county and the UK is called England  19

But then I went back. They have almost the same amount on Russia  39

Latest Comments