The women’s cobbled classics season started with a bang at the weekend, with SD Worx – courtesy of star riders Lotte Kopecky and Lorena Wiebes – sending a warning shot to all their rivals thanks to the duo’s dominant wins at Omloop Het Nieuwsblad and Omloop van het Hageland, respectively, before UAE Team ADQ’s Marta Bastianelli rolled back the clock with a tactically astute victory at Le Samyn today.
The racing, then, has been as exciting as usual – but are we seeing enough of it?
EF Education–Tibco–SVB’s British rider Lizzy Banks certainly didn’t think so on Saturday, as she waited patiently for coverage of the women’s Omloop to start after Dylan van Baarle had done his thing in the earlier men’s edition:
In the end, we were treated to a whole 28km of racing (but at least we didn’t miss the Muur and the Bosberg I suppose).
Today wasn’t much better, with just over 32km of the women’s Le Samyn broadcast on TV. And this time, they didn’t even have the excuse that the men’s race was on beforehand.
So, altogether, the entire televised coverage of Omloop and Le Samyn amounted to just 60km of racing, or around an hour and a half of viewing time.
In contrast, this afternoon’s coverage of the men’s Le Samyn started with over 90km left to the finish.
The distinct lack of coverage, especially compared to the men, has been branded a “disgrace” by some fans on Twitter, who view the missing action as a barrier to properly progressing the sport:
Of course, as others noted on Twitter, some coverage is at least better than no coverage at all. And it’s really not that long ago (the pre-2012 era, to be precise) that 30km of live TV of a men’s early-season semi-classic would have been welcomed with enthusiastic cheers by cycling-starved fans in the UK.
The women’s versions of Omloop and Le Samyn are also only 17 and 11 years old respectively, so the clamour for proper coverage of both is at least a sign of the lightyears women’s cycling has travelled in that period.
This year has also seen the advent of equal prize money for the men’s and women’s winners in all of Flanders Classic’s races, a move welcomed by Omloop winner Lotte Kopecky as a “nice gesture”.
Lotte Kopecky wins the 2022 Tour of Flanders (Zac Williams/SWpix.com)
“Well, it’s not always an important thing. But in the end, I mean, if you saw what it was the last years, it was just that in the end as a rider there was almost nothing left,” the Belgian said.
“I think it’s a very nice gesture from Flanders Classics that they are raising the prize money. Because in the end, although we do less kilometres, I think we still have to work for it as hard as the men and I think it’s a very nice thing that this prize money is the same now.”
Kopecky’s argument that the women work just as hard as the men – and often race in a more exciting fashion – is all the more reason that they should be given the TV coverage they, and the fans, deserve.
AVV’s Tour-winning move – except we didn’t see it
Last year’s Tour de France Femmes was heralded as a pivotal moment for women’s cycling – but, even though line-to-line coverage has existed for the men’s Tour for the last ten years, the decisive move of the entire race, Annemiek van Vleuten’s attack on stage seven, was not broadcast live.
If the women’s side of the sport is to continue grow and build on the positive steps forward in recent years – and especially if big races continue to be held on the same day as their male counterparts (which is also an argument for another day) – coverage needs to be expanded to ensure that none of the excitement and drama so inherent in women’s cycling is missed.