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"A huge problem": Pro cycling disappearing behind £372-a-year TNT Sports paywall a "huge shame", Tao Geoghegan Hart says in lengthy post questioning "how many people have cancelled subscriptions" over price hike? + more on the live blog

Welcome to the Thursday live blog, packed full of all the news, reaction, silliness and more... Dan Alexander will be bringing you all your updates today

SUMMARY

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09:03
"A huge problem": Pro cycling disappearing behind £372-a-year TNT Sports paywall a "huge shame", Tao Geoghegan Hart says in lengthy post questioning "how many people have cancelled subscriptions" over price hike?

British rider Tao Geoghegan Hart has joined the flood of reaction since TNT Sports announced on Tuesday that Eurosport's coverage of cycling in the UK and Ireland would be ending and the races would be put behind a premium £30.99-a-month subscription instead.

In a lengthy post on Instagram, Geoghegan Hart wrote: "For those in need of some context, the cost of watching racing has gone from £87 a year to £370. As of yet, I've seen little comment from pro cycling itself, especially from the many GB riders whose profiles, families & fans it impacts so greatly.

"Let's be clear, the sport going behind such a large paywall is a huge problem. Professional sports are all competing for the same audience. Cycling is completely reliant on this audience, it is how teams justify themselves to sponsors spending millions a year. Only a few teams can realistically promise a sponsor to win the Tour, but all teams can demonstrate good ROI when capturing so many eyes, hearts & minds. It's not only wins that can be of value. It's the journey & the heartache too.

"I find it hard to believe many fans will be able to justify this increase in costs to follow our races & those of our female colleagues. This is a huge shame. Cycling provides such great entertainment and inspiration to so many. GB fans are living a real high point of the sport. There are so many GB professionals, with Tom Pidcock winning his first race for his new team this afternoon a great example of that.

> "Absolutely disgusting": Fans slam "facepalm moment" £370-a-year TNT Sports subscription to watch cycling as "exploitation"

"To be clear on something that many don't understand, teams receive zero remuneration from TV rights. What do I want to say? For amateur riders, cycling has become a very expensive sport or passion. Now as a GB fan, following the upper echelons of the sport has also suddenly and massively increased in cost. I think it is now very relevant to realise where this money is going and where it is not. And perhaps to question the monopoly held over the sports UK coverage.

"I welcome all opinions on this and am curious to hear how many people have cancelled their subscriptions. This season I'll try to champion more accessible media. I'll remain incredibly grateful to our sponsors. I'll also be very interested to hear from you all which platforms myself and Lidl-Trek should consider collaborating with. We want and need to remain available to all of the huge 🇬🇧 audience that has been built up over the last 15 years of astronomic success."

Tao Geoghegan Hart (Zac Williams/SWpix.com)

Alex Dowsett replied to post: "Well said." It also received plenty of support from the fans who commented underneath, one thanking Tao for "sticking your head above the parapet and speaking out" about "cycling fans who will be priced out by this corporate greed".

Another wrote: "Potentially next year (2026) it will be the first time in 40 years I will not be able to watch Le Tour. How sad is that as a fan of cycling that it has come to this. I could pay the £30/month but out of principle for those that cannot I will not."

What a week it's been... and it's only Thursday.

16:40
Welsh government could cut cycle lane funding to fix roads, as councillor calls for active travel budget to be diverted in area dubbed 'Pothole Land'
16:29
Kostüme raises £112,000 in crowdfunding investment campaign
Kostüme Men’s Bib Short

Kostüme, the maker of some pretty decent cycling kit (the men's bib shorts getting a 10/10 review off Jo two years ago), has put 8.55 per cent up for investors on crowdfunding investment platform Crowdcube. At the time of writing, £112,121 has been raised via 43 investors, exceeding the £100,000 target. The share price is £9.29 and along with your stake there appear to be rewards for investing from £200 up to £50,000.

16:19
"Don't believe everything you see on TrainingPeaks"

@teamvismaleaseabike.com don’t believe what you see on trainingpeaks 🇮🇹 #procycling

[image or embed]

— kristo jorgenson (@kris.to) 30 January 2025 at 14:03

16:08
Shimano officially launches entry-level CUES groupsets for drop bar road and gravel bikes, including 9, 10 and 11-speed options "at a reasonable price point"
15:12
"We are naturally disappointed": Lidl responds to planning refused for new supermarket over fears extra traffic could compromise "abandoned" bike network

Remember this from last week?

lidl sign - via flickr creative commons.PNG

> Big on congestion, Lidl on cycling: Plans for new supermarket on "death trap" road rejected due to fears extra traffic could compromise "abandoned" bike network

Lidl has told the Daily Echo it is "naturally disappointed" by the decision and confirmed it would take some time to review the feedback before considering its next steps. The supermarket chain has not yet suggested if it will appeal the decision.

"We will take this opportunity to carefully assess the feedback as we consider our next steps and look forward to providing the community with an update in due course," a spokesperson said.

15:07
Body Rocket launches the "world’s most accurate cycling power meter" claiming +/- 0.1% accuracy
14:59
Pidcock punctures but keeps race lead as Tim Merlier sprints to second stage win at AlUla Tour

A puncture with less than 2km to go actually meant Tom Pidcock had a relatively stress-free finish to stage three at AlUla Tour, guaranteed the same time as the group he was in, the Brit eased home moments after Tim Merlier had sprinted to his second win of the week.

The finish was however overshadowed by a really nasty crash moments before that video starts, Team Picnic PostNL rider Nils Eekhoff being inadvertently barged off the road and colliding heavily with a lamppost. He's gone to hospital for further checks. Fingers crossed that's nothing too serious.

12:24
Amateur cyclist "breaks record" for annual distance cycled... but mind-boggling total is still 84,000km less than the Guinness World Record
 Kateřina Rusá (press release)

First things first, props to Kateřina Rusá, the Czech cyclist who last year rode 55,555km in a year, improving on her 2023 total of 50,505km. Rusá works a full-time job but still rides every day (in fact she hasn't missed one since 19 March 2016) and in 2024 averaged six hours 39 minutes riding and 150km travelled A DAY. An incredible achievement.

Kateřina Rusá stats (press release/Veloviewer)

The only part we're a bit unsure of and have asked for more info about is a press release that dropped in our inbox from bike manufacturer Festka, for whom Rusá is an ambassador, the high-end bike brand claiming their rider "once again holds the record for endurance cycling". Now, we haven't heard a response back to our pedantry, so we're assuming what it all means was Rusá was the athlete on Strava to log the most cycled distance in 2024? After all, the Guinness World Record for greatest distance cycled in a year belongs to Amanda Coker who rode 86,573.2 miles (139,326.34km) between 15 May 2016 and 14 May 2017.

Now, a calendar year riding in Czechia is undoubtedly less pleasant (conditions wise) than riding from May to May in Tampa, Florida, however if we're talking about "the record for endurance cycling" in a year, that's got to go to Coker. Maybe we need to get out more... we're assuming the record was for distance on Strava last year... or maybe it was Rusá's own personal record... hopefully Festka will take a minute from rolling their eyes at our pedantry and get us an answer. Anyway, chapeau Kateřina!

12:05
Garmin "blue triangle of death" issue solved with numerous fixes... (sort of)
Garmin Edge 1050 with blue "triangle of death" (mockup)

Several models of Garmin cycling computers and smartwatches are facing a bug which forces the device to crash and enter a reboot loop when accessing any GPS-related activities. The tech giant has now published a number of resolutions on its website specific to individual devices, although many users are still claiming the workarounds failed for them. More info here:

> Blue "triangle of death" issue renders thousands of Garmin cycling computers and smartwatches temporarily unusable... but there are now numerous fixes (sort of)

11:46
A whole load of cancelled subscriptions + more reaction to Tao's TNT Sports thoughts

A pretty standard set of responses to anything we've put out about the TNT Sports news this week...

TNT Sports comments

Tao asked: how many cancelled subscriptions there have been since Tuesday? The answer to that is pretty unanimous when looking at pretty much any forum discussing the move.

On Facebook, Robin Cooney told us: "We'll never know the answer to your question, Tao. TNT will not want to admit how they have destroyed our sport by trying to get cycling fans to pay for the football. In your post you also make the same fundamental mistake inherent in the TNT business model by saying 'Professional sports are all competing for the same audience'. They really aren't. TNT tried to get more customers to pay for the football by buying MotoGP - UK viewing of MotoGP went off a cliff. I don't know a single cycling fan that is going to pay £30.99 pcm to watch loads of other sports they don't care about."

Jason Porter: "Whether you watch CX, MTB, Road, BMX or Track, for the UK audience & market, this will do irreparable damage to the cycling industry, both from a sales perspective as well as encouraging new people to take up a cycling discipline. Absolutely shocking decision by greedy people who have no interest in the sport themselves. A very sad day for UK cycling fans."

Graham Martin: "I'll be cancelling after this weekend's CX Worlds."

thetr1ckytree: "It wouldn't be so bad if it was going to benefit cycling teams and the riders with a huge influx of money like Sky have with football. I think It's just going to turn it into a niche sport and if anything, financially could get worse."

11:16
Turn up to school every day and you could win a new bike

One West Midlands school is taking a novel approach to improving student attendance, offering those who maintain 100 per cent attendance or show the most improvement the chance to win a new bike.

The story is up on Stourbridge News, and concerns a competition for two new bikes to be won by students at Pedmore High School (not to be confused with PED more, the words to live by for many in the pro cycling ranks during the 90s).

The year seven to 10 students can win the first bike by maintaining a 100 per cent attendance, or the second by showing the most attendance improvement by the end of the spring term. If more than one student has 100 per cent attendance or is equally improved on the attendance front there'll presumably be some form of prize draw... or perhaps a hill climb or 10-mile TT to decide the victor? Okay, yep, probably a prize draw.

11:08
The free 'hack' to upgrade Sora to 105

The internet strikes again...

Facebook video Sora to 105

 

10:43
Step aside, Paddy McGuinness... man who ran 30 marathons in 30 days in 30 different countries has a new challenge... and it involves a Raleigh Chopper

Mike Humphreys has history with incredible physical challenges and raising money for a great cause, last year having run 30 marathons in 30 days in 30 different countries. Now, once again raising awareness of motor neurone disease (MND) and raising money along the way, he's cycling to the Alps... on this...

Raleigh Chopper challenge (Mike Humphreys/Instagram)

He's setting off this week and from the anxiety-inducing videos he's uploaded to Instagram we're not sure what's going to be the bigger challenge — the climbing or the descending.

> "Will Children in Need be paying for his new knees?" Paddy McGuinness completes epic five-day, 300-mile Raleigh Chopper charity cycle, raising over £7.5m – with a little help from Sir Chris Hoy (and a Gladiator) 

"This is going to be a struggle," he admitted. "The gear ratio is far from ideal for big hills but I guess a challenge has to be a challenge."

Good luck, Mike! 

10:26
"Tom's transfer was criticised by some. Now those critics have been silenced a bit": Fighting talk from the Q36.5 ranks after Tom Pidcock's strong start to life away from Ineos Grenadiers
Tom Pidcock wins second stage of the 2025 AlUla Tour (Eurosport)

After Pidcock's stage win yesterday, teammate Frederik Frison had some words for all those who doubted the Brit signing with the second-tier team.

Frison — who we're contractually obliged to remind you is the peloton's premier Peter Sagan impressionist, and missed last year's classics after suffering "quite extensive damage to private parts" in a dog attack — told Het Nieuwsblad the AlUla Tour victory had seen the "critics silenced a bit" after the transfer was "criticised by some".

Stage three should be a sprint. We'll bring you anything worth knowing a bit later on once things heat up. For now, there's about 130km of fairly boring-looking pre-sprint rolling to be done.

09:58
Triathlon specialist Quintana Roo unveils new "all speed" aero road bike — and it's actually quite reasonably priced

If you need to read about a new bike to take your mind off all this TNT stuff...

2025 Quintana Roo Service Course aero road bike - blue

> Triathlon specialist Quintana Roo unveils new "all speed" aero road bike — and it's actually quite reasonably priced

09:33
Watching cycling on TV in the UK — what's changing and when?
TNT Sports (credit: TNT Sports)

Here's your 60-second cheat sheet for everything we've learnt this week.

TNT Sports is closing Eurosport down in the UK and Ireland, integrating all the channel's content onto its main TNT channels. As a result, cycling fans will no longer be able to simply purchase the cheaper £6.99 monthly subscription to watch racing and will have to buy a £30.99-a-month premium discovery+ sub.

That £30.99 is a monthly fee and there is no annual or six-month savings available either. In short, if you want to watch bike racing it's going to cost £371.88-a-year. That's considerably more (443 per cent more, in fact) than the £83.88-a-year your old £6.99 sub would have cost. Oh, and that's before taking into account you could get it cheaper buying an annual pass or via various promotions.

Eurosport will be integrated to TNT Sports on 28 February, after which point the channel will close in the UK and Ireland, although it will continue elsewhere in Europe. TNT Sports says the move is about consolidating all its sports content on one platform, making it simpler for viewers and growing smaller sports by broadcasting them adjacent to larger, more popular sports such as Premier League football fixtures. TNT also believes it will take cycling coverage to the next level.

The bottom line for fans who only want to watch cycling is that for the same races (bar the women's Giro d'Italia which has been added to TNT Sports' rights for 2025 and wasn't previously available on Eurosport), you'll be paying a hell of a lot more to watch them.

In 2025, ITV will still have its free-to-air coverage/highlights of the Tour de France, Paris-Nice and Critérium du Dauphiné. After this year, Warner Bros. Discovery has exclusive rights to those races and they'll be on TNT Sports.

When pushed on if there will still be free-to-air coverage of the Tour de France after 2025, the TNT Sports figures we've spoken to haven't given much cause for optimism, but equally didn't completely rule it out. A free-to-air highlights package seems the most likely option, although TNT Sports says it is too far in the future and production plans haven't been finalised. Given this week's price hike, they'll have to forgive cycling fans for assuming the worst on the free-to-air front.

Warner Bros. Discovery also owns Quest and will be putting some free-to-air content on there, including highlights of the Grand Tours and Paris-Roubaix. There is also to be a new weekly cycling show. 'The Ultimate Cycling Show' will be hosted by Orla Chennaoui and Adam Blythe and launches on February 27th, promising to cover "key parts of the season" and editorially "designed to cater to the seasoned fan, plus attract and engage new audiences".

Dan is the road.cc news editor and joined in 2020 having previously written about nearly every other sport under the sun for the Express, and the weird and wonderful world of non-league football for The Non-League Paper. Dan has been at road.cc for four years and mainly writes news and tech articles as well as the occasional feature. He has hopefully kept you entertained on the live blog too.

Never fast enough to take things on the bike too seriously, when he's not working you'll find him exploring the south of England by two wheels at a leisurely weekend pace, or enjoying his favourite Scottish roads when visiting family. Sometimes he'll even load up the bags and ride up the whole way, he's a bit strange like that.

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40 comments

Avatar
stonojnr replied to Rendel Harris | 6 hours ago
0 likes

Consider for a moment their price hike means they can absorb a near 78% cancellation rate and still be revenue neutral on subs. That's how much they value your £6.99.

Sky charge £21,000 minimum per channel per year on their satellite system, Eurosport have 4 channels its basically 100k (you pay extra for good channel numbering) they save per year doing this, that's how much they value your £6.99.

Avatar
Rendel Harris | 14 hours ago
8 likes

Just got a "sorry you're leaving" email from discovery+, with a nice bit of blackmail thrown in (highlighted), if you change your mind you can carry on with ad-free viewing, if you don't and you try to come back in the future you'll have adverts. Nice company.

Avatar
ROOTminus1 replied to Rendel Harris | 12 hours ago
7 likes

I utterly despise the business model where a customer pays to be fed adverts.
If I'm being shown ads, then I know they are recording data about me and what ads I might interact with, therefore my data, and myself by association, are the product in their eyes, and I am not handing over more money for the privilege.
For a customer to be the product is ultimately a conflict of interests.

Avatar
brooksby replied to ROOTminus1 | 9 hours ago
4 likes

ROOTminus1 wrote:

I utterly despise the business model where a customer pays to be fed adverts. If I'm being shown ads, then I know they are recording data about me and what ads I might interact with, therefore my data, and myself by association, are the product in their eyes, and I am not handing over more money for the privilege. For a customer to be the product is ultimately a conflict of interests.

Enshittification, again…

Avatar
ktache replied to Rendel Harris | 3 hours ago
1 like

I have yet to decide wether I will suck it up and pay over £30 for the month of July come 2026. The lower price would have been a definite, computer also needed to run through the TV too. The week off around my birthday on the 10th will be a bit lacking otherwise.

It's the days when Quest/DMAX don't even show highlights with no explanation that gets me.

Someone's even taken some England cricket coverage off the BBC radio too.

Six nations disappearing from free to air is a bit of a kicker, no interest in rugby otherwise.

Continuing coverage of triple crown snooker was confirmed during the Masters.

Avatar
Rendel Harris replied to ktache | 3 hours ago
1 like

I've got to be honest, I'm a bit of a hypocrite because although I think I would not renew at the new price on principle I do love cycling and also rugby (not just the six nations), fortunately a mate of mine has the full package through his Virgin Media account which allows for two devices to be used simultaneously so he's given me his password so I won't miss out...

Birthday week without the Tour unthinkable surely?

Avatar
ktache replied to Rendel Harris | 2 hours ago
0 likes

I know, but will they put barriers to my cheeky month?...

Avatar
espressodan | 15 hours ago
2 likes

For added context, while this is the visible aspect for the English Speaking UK market, a review of discovery+ shows that the whole of Europe has disappeared behind a HBO/Max DTW paywall in the past year. It seems only Germany and Italy are left with the legacy discovery+ product. I'd be interested to know what the uptake or impact has been in those markets.

Avatar
KDee replied to espressodan | 13 hours ago
1 like

I can comment on that as I live in NL. I took the switch to HBO Max with the sports package (14 euros plus 5 euros). I can stomach it as there is a lot of other content in there for me and Ms. KDee as well as all the sports stuff, including the Dune series. I saw the switch from Disc+ to HBO Max as an OK deal. I did sack off another streaming service to counter it though (Sky Showtime...didn't really have much to offer but I was getting it cheap).

As a side note, I got an email today informing me that my ViaPlay (football and F1) subscription will increase from 18 euros to 20 euros a month, and now include adverts. Not so happy about that. They say there won't be ads during matches, but nothing about the F1 races.

Avatar
alexuk | 15 hours ago
2 likes

Thanks Tao and Alex laugh

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