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Whaam! Check out Wiggo's new shoesWiggo Whaam shoes.png

Whaam! Check out Wiggo's new shoes

Giro design nods to Paul Weller and Roy Lichtenstein’s pop art
by Mat Brett
Thu, May 12, 2016 13:48
9

Sir Bradley Wiggins has been showing off a new pair of Giro shoes that owes a lot to a classic Paul Weller guitar emblazoned with a Lichtenstein pop art design.

The design on the Giro Empire shoes has been done by Jimbo Phillips, best known as a skateboard artist. 

Check out our review of the Giro Empire SLX shoes here. 

Back in his days with The Jam, Paul Weller famously played a Rickenbacker guitar decorated with the Whaam! design from American artist Roy Lichtenstein, itself an adaptation of a panel from a DC Comics publication.

As far as we know, these are a one-off rather than a design that's going into full production, but we'll check that with Giro.

The shoes have been made for Wiggo to wear during the Amgen Tour of California which starts on Sunday, 15 May. 

 

wiggo
Bradley Wiggins
Paul Weller
Lichtenstein
pop art
Amgen Tour of California
Tour of California
Mat Brett

Mat has been in cycling media since 1996, on titles including BikeRadar, Total Bike, Total Mountain Bike, What Mountain Bike and Mountain Biking UK, and he has been editor of 220 Triathlon and Cycling Plus. Mat has been road.cc technical editor for over a decade, testing bikes, fettling the latest kit, and trying out the most up-to-the-minute clothing. He has won his category in Ironman UK 70.3 and finished on the podium in both marathons he has run. Mat is a Cambridge graduate who did a post-grad in magazine journalism, and he is a winner of the Cycling Media Award for Specialist Online Writer. Now over 50, he's riding road and gravel bikes most days for fun and fitness rather than training for competitions.

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9 comments

Avatar
notfastenough | 8 years ago
0 likes

They look absolutely smashing.  Provided you're quick.  A slow duffer wearing these would look silly.

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Leviathan | 8 years ago
0 likes

Ha, your jealousy amuses me. 

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davel | 8 years ago
1 like

He's a broken record with all this mod shit. Just have done with it: buy Paul Weller (or at least Phil Daniels) and have him mounted on your chuffing handlebars.

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mike the bike | 8 years ago
1 like

Oh dear.  Whatever happened here?  Some sort of explosion in a paint factory?  It's got GCSE Art project written all over it.

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tritecommentbot | 8 years ago
0 likes

Daring. Good stuff. Cycling can be cringe-worthily conservative. Wouldn't be surprised if it goes all tweedy at some point like hiking did. 

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NJA | 8 years ago
0 likes

I would buy them if they went into production. Very desireable. smiley

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Yorkshire wallet | 8 years ago
4 likes

I'm trying to hate them but I think they're quite cool.

Avatar
Colin Peyresourde replied to Yorkshire wallet | 8 years ago
0 likes

Yorkshire wallet wrote:

I'm trying to hate them but I think they're quite cool.

haters are going be like 'I think they're quite cool'.

 

Avatar
Edgeley replied to Yorkshire wallet | 8 years ago
0 likes

Yorkshire wallet wrote:

I'm trying to hate them but I think they're quite cool.

 

 

If he is going to have hand made shoes, he may as well go for something that he likes.  I think they are fabulous.  OK fabulous with a side-order of pretentious.

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