Scott has unveiled the dazzling bikes its sponsored athletes will race in the road and mountain bike events at the upcoming Rio Olympics.
The Scott Addict pictured at the top of the article is one Adam Yates will be riding - unless he's riding a plain black UK Sports Institute bike that the team rode in London four years ago.
- Tour Tech 2016: Adam Yates’ Scott Addict
Why the bold paint jobs? There are strict branding rules governing equipment used in Olympic events, and taking a leaf out of Specialized’s book - the company delivered bright red road bikes to its athletes, including road race winner Alexandre Vinokourov (boo, hiss etc) - Scott has opted for a colourful design that is sure to stand out.
It’s calling the collection of bikes by the Rio Special Edition name and #seRIOusgames hashtag, which as well as bikes, includes accessories such as shoes and helmets.
The colour scheme has, says Scott, been inspired by the colourful spirit of host nation Brazil.
“When we kicked off the project, we did a lot of research regarding colours, patterns and symbols which represent aspects of Brazilian culture,” says Michael Pinto, the designer behind the Rio Special Edition. “It wasn’t until I spent my holidays in Brazil that I found this unique pattern in the streets of Rio which for me perfectly represents the colourful culture and spirit of the Brazilian people.”
Scott will have a decent showing at the Olympics. Road cyclists from Team ORICA-BikeExchange, Orica-AIS and IAM Cycling have qualified, of course including Adam Yates, and also mountain bikers led by Nino Schurter, Jenny Rissveds and Irina Kalentieva. Triathletes such as Flora Duffy and Sarah True will be fighting for medals in the road, TT, Mountain bike and Triathlon events.
Following the Olympics, Scott will offer a limited edition run of just 50 Foil framesets, coming out in September. No price has been confirmed, but if you’re interested the best bet is to speak to your local Scott dealer.
There seems to be no support for TOO) now - their email and website are defunct. They are inactive on Facebook. Aftter less than a year the rails...
"Bike theft hotspot"? This is just like having a sign that says "Police don't bother enforcing the law in this area. Thieves you have free reign!"
I used to daily 1hr sufferfests on indoor rollers, I drank a fair bit of water before during, and after- I noticed my sweat wasnt stinging in my...
I did the four windows on my Victorian flat. I replaced the parting beads (between the panes) and the staff moulds with new timber ones that have a...
Well, I don't have any insight into how all consuming being a professional cyclist is and so how much you have to put your faith in your advisors,...
.
In the comments "Was it due to icy conditions? "
Finding solutions to US school drop off: Our school has 2 VIP parking spots they auction off at their fundraiser. So, I got one 😁 - and made it...
Marsh lane was unchanged on Friday - I don't think the contractors have been back since the protest.
She did say (in comment) they'd suggested to the council to make this access and emergency vehicles only and the council said no....