Primal expands urban lifestyle clothing range

Cycle clothing that offers all the technical features necessary to work well on the bike but not look out of place off the bike has risen in popularity over the years, and Primal has just launched its own take on the fashion trend. 

Called Happy Trails Apparel, it’s a range of clothing that is designed to be as suitable for the commute to the office as it is working in said office. The new range is said to combine progressive style with cutting-edge features and is aimed at commuters, racers and coffee stop cyclists. 

Primal has been gradually moving into this lifestyle market over the last two years, says Primal’s James Smith. “This is just the latest and biggest step,” he tells road.cc. “We do not want to lose our focus but we do know there is an incredibly diverse cycling market out there and we want to be able to reach them all.”

“The cycling market is now so diverse that we almost all know someone that rides whether that be a racer or a commuter.  This range is designed to avoid pigeonholing anyone,” he adds. 

The new range features baggy shorts, shirts, jerseys, jackets and tights, with a muted colour palette that the company says provides the ideal way to mix and match an urban wardrobe. Each product will feature cycling-specific features like expandable pockets, zipped ankle cuffs, reflective accents and stretch panels in key places. 

Primal will be launching the full range with prices before Christmas, and we’ll be taking a closer look when some samples arrive soon. www.primaleurope.com