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TECH NEWS

howies mark Chris Froome’s return to racing with a new t-shirt design

howies t-shirt marks Chris Froome's return to racing under a cloud of controversy

Chris Froome is set to kick off his 2018 race season today in the Ruta del Sol, the first time he will have turned a pedal in anger since his failed drug test last year for abnormally high salbutamol level in a urine sample taking during last year’s Vuelta a España but not made public until it was revealed by the Guardian and Le Monde.

- Chris Froome faces ban and losing Vuelta title after failed drugs test

- Chris Froome: "I haven't broken any rules"

Froome’s return to racing despite the ongoing anti-doping case and the possibility of a ban has prompted British clothing company howies to produce a special t-shirt design penned by illustrator Dry British. The design and the accompanying press release is clearly a tongue in cheek response to the question of whether Froome should be racing at all.

The t-shirt design is called “extracting the urine” and here's the press release:

The 2018 Ruta del Sol cycle race starts today and Team Sky’s clean maestro Chris Froome will be on the starting line. This despite an “adverse analytical finding” after winning the 2017 Vuelta a España (when tested, he had double the permitted level of the asthma drug Salbutamol in his urine).

What better way to celebrate this man’s remarkable triumph over adversity than with this new Froome t-shirt from howies; expertly penned by illustrator Dry British. 

Good luck, Chris! We hope that asthma doesn’t start playing up again.

The t-shirt costs £25 and is made from 100% organic cotton and printed in Wales, and available in men and women's sizes. Check it out at www.howies.co.uk

www.howies.co.uk

David worked on the road.cc tech team from 2012-2020. Previously he was editor of Bikemagic.com and before that staff writer at RCUK. He's a seasoned cyclist of all disciplines, from road to mountain biking, touring to cyclo-cross, he only wishes he had time to ride them all. He's mildly competitive, though he'll never admit it, and is a frequent road racer but is too lazy to do really well. He currently resides in the Cotswolds, and you can now find him over on his own YouTube channel David Arthur - Just Ride Bikes

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10 comments

Avatar
pastyfacepaddy | 6 years ago
1 like

Shame, I quite liked the whole Howies  brand / ethos and have several of their items. Won't be bothering with this one though.

And no I'm not in a fan boy tizz  I just don't see the need, especially as most if not all of the other tshirts are inspirational / motivational needing little explanation whereas this one stands out in it's negativity and needs a paragraph to explain it. Just seems a bit odd even if it is intended as a bit tongue in cheek.

 

Avatar
alansmurphy | 6 years ago
0 likes

"Chris Froome is set to kick off his 2018 race season today in the Ruta del Sol, the first time he will have turned a pedal in anger since his failed drug test last year for abnormally high salbutamol level in a urine sample taking during last year’s Vuelta a España but not made public until it was revealed by the Guardian and Le Monde"

 

That's a really impactful opening paragraph; if only it made a modicum of sense and was mildly accurate!

 

Awful t-shirt!

Avatar
psling | 6 years ago
1 like

Good to see industry jumping on the bandwagon to make a profit from the situation.

Oh, no. Can't be that, it's Howies...

Avatar
Simon E | 6 years ago
0 likes

An unusual slant for howies.

I love the fit and feel of their t-shirts, I've not found any others to match them. Rapanui are nice but different fit and lighter weight cotton (but cheaper and still organic).

Avatar
Kendalred | 6 years ago
2 likes

Good to see they've given him the benefit of the doubt. kiss

Avatar
Vili Er replied to Kendalred | 6 years ago
2 likes

KendalRed wrote:

Good to see they've given him the benefit of the doubt. kiss

 

The doubt that the salbutamol level was more than double when tested in both his A and B samples? Sorry pal but them’s the facts.

Avatar
grahamTDF replied to Vili Er | 6 years ago
3 likes

alan loves froome wrote:

KendalRed wrote:

Good to see they've given him the benefit of the doubt. kiss

 

The doubt that the salbutamol level was more than double when tested in both his A and B samples? Sorry pal but them’s the facts.

You are not understanding the rules, this is a good explaination http://inrng.com/2017/12/chris-froomes-salbutamol-case/

You're welcome.

Avatar
Vili Er replied to grahamTDF | 6 years ago
3 likes

grahamTDF wrote:

alan loves froome wrote:

KendalRed wrote:

Good to see they've given him the benefit of the doubt. kiss

 

The doubt that the salbutamol level was more than double when tested in both his A and B samples? Sorry pal but them’s the facts.

You are not understanding the rules, this is a good explaination http://inrng.com/2017/12/chris-froomes-salbutamol-case/

You're welcome.

 

Rather than getting in a fanboy tizz - read the road.cc article, read the howies statement, read what I posted.

Avatar
Boss Hogg | 6 years ago
0 likes

I'd wear one.

Avatar
Rapha Nadal | 6 years ago
0 likes

Ha ha!  I wonder if Froome and his wife has blocked them on Twitter because of it?

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