Avrox claims new Ei8ht Energy drink boosts peak power by 6.6% and saves 37 seconds over a 16 km time trial

I was a participant in this study and worked in the lab in which the testing was done, so hopefully I can shed some light on the situation. Unfortunately the paper produced is still being reviewed before publication.

The study design was double blind, cross over (so each participant acted as their own control). All the participants (N>10, can't remember the exact number) were experienced cyclists, and a familiarisation with the protocol was done before the two testing days.

The two protocols were: a repeated wingate (3 repeats of a 30 second maximal sprint), with blood lactate taken immediately after each effort); and a 16km time trial simulation, with no information available to the participant other than distance covered.

The drink was taken before the time trial, and in between wingate efforts. 

The 37 second improvement referred to is the mean improvement in TT time when using the drink. All the participants performed better when using the drink, with the exception of one (me), who set the same time in both TTs. 

The exact mechanism isn't clear, but it's suggested that the O2 is utilized in the liver with lactate processing, after being transported via the portal venous system (bypassing the lungs). 

I don't have any affiliation to the company, and I don't particularly like the drink (it makes me throw up in small amounts), but the science and performance enhancing effect was sound.

It's a pity you put what appears to be the same reply 4 or 5 times.

I can't see any mention of whether the power improvement or time saved is when compared with another energy product or water.

I'd expect the 80mg of caffeine could have effected the time trial while the 'microbubbles' science is a new one to me and reminiscent of bullshit shampoo adverts.

Just giving a few people notifications in case they were still interested. During testing there was no caffeine in the drink, and the placebo was matched for flavour and consistency. I understand they've added the caffeine in the commercial product. 

The design of the study means that all other aspects were the same between the drink and placebo trials, so a significant difference in performance can be reasoned to be due to the drink.

Like I said, the mechanism is still very unclear, and to be honest we all thought the same when we started testing, that it sounds like complete bollocks. It'll be interesting to see what subsequent research brings up.

I was a participant in this study and worked in the lab in which the testing was done, so hopefully I can shed some light on the situation. Unfortunately the paper produced is still being reviewed before publication.

The study design was double blind, cross over (so each participant acted as their own control). All the participants (N>10, can't remember the exact number) were experienced cyclists, and a familiarisation with the protocol was done before the two testing days.

The two protocols were: a repeated wingate (3 repeats of a 30 second maximal sprint), with blood lactate taken immediately after each effort); and a 16km time trial simulation, with no information available to the participant other than distance covered.

The drink was taken before the time trial, and in between wingate efforts. 

The 37 second improvement referred to is the mean improvement in TT time when using the drink. All the participants performed better when using the drink, with the exception of one (me), who set the same time in both TTs. 

The exact mechanism isn't clear, but it's suggested that the O2 is utilized in the liver with lactate processing, after being transported via the portal venous system (bypassing the lungs). 

I don't have any affiliation to the company, and I don't particularly like the drink (it makes me throw up in small amounts), but the science and performance enhancing effect was sound.

I was a participant in this study and worked in the lab in which the testing was done, so hopefully I can shed some light on the situation. Unfortunately the paper produced is still being reviewed before publication.

The study design was double blind, cross over (so each participant acted as their own control). All the participants (N>10, can't remember the exact number) were experienced cyclists, and a familiarisation with the protocol was done before the two testing days.

The two protocols were: a repeated wingate (3 repeats of a 30 second maximal sprint), with blood lactate taken immediately after each effort); and a 16km time trial simulation, with no information available to the participant other than distance covered.

The drink was taken before the time trial, and in between wingate efforts. 

The 37 second improvement referred to is the mean improvement in TT time when using the drink. All the participants performed better when using the drink, with the exception of one (me), who set the same time in both TTs. 

The exact mechanism isn't clear, but it's suggested that the O2 is utilized in the liver with lactate processing, after being transported via the portal venous system (bypassing the lungs). 

I don't have any affiliation to the company, and I don't particularly like the drink (it makes me throw up in small amounts), but the science and performance enhancing effect was sound.

I was a participant in this study and worked in the lab in which the testing was done, so hopefully I can shed some light on the situation. Unfortunately the paper produced is still being reviewed before publication.

The study design was double blind, cross over (so each participant acted as their own control). All the participants (N>10, can't remember the exact number) were experienced cyclists, and a familiarisation with the protocol was done before the two testing days.

The two protocols were: a repeated wingate (3 repeats of a 30 second maximal sprint), with blood lactate taken immediately after each effort); and a 16km time trial simulation, with no information available to the participant other than distance covered.

The drink was taken before the time trial, and in between wingate efforts. 

The 37 second improvement referred to is the mean improvement in TT time when using the drink. All the participants performed better when using the drink, with the exception of one (me), who set the same time in both TTs. 

The exact mechanism isn't clear, but it's suggested that the O2 is utilized in the liver with lactate processing, after being transported via the portal venous system (bypassing the lungs). 

I don't have any affiliation to the company, and I don't particularly like the drink (it makes me throw up in small amounts), but the science and performance enhancing effect was sound.

Yeah the extra time they can pay you for being early might offset some of the cost of the drink

I too was so prepared to call bull on this... did a quick google...

this paper is from a while ago but seems to feature the Avrox "oxygen nanobubble"

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5201233/

It does seem to have some legitimacy in terms of potential inceased oxygen delivery, although it also looks like this is a technology in search of an application (we tried treating cancer with it, let's give cycling a go...). 

I'd also be interested to see how quickly the available oxygen in the drink would be consumed as I'd be surprised if the oxygen delivered from the "air gap" in the bottle pictured is anything like a fraction of that repeatedly inhaled by a TT cyclist, unless the bubbles persist in your bloodsteam and get renewed in the lungs - which sounds worrying in itself!

Exactly, even if this works, I don't understand how that small amount of oxygen is supposed to make that big a difference. Lungs, especially those of anyone who's done a reasonable amount of exercise training, are pretty efficient at getting as much oxgen into the bloodstream as they can. Or are they suggesting these molecules that go through your digestive system remain intact and act as additional red blood cells? In which case I definitely don't want those in my body.

I was a participant in this study and worked in the lab in which the testing was done, so hopefully I can shed some light on the situation. Unfortunately the paper produced is still being reviewed before publication.

The study design was double blind, cross over (so each participant acted as their own control). All the participants (N>10, can't remember the exact number) were experienced cyclists, and a familiarisation with the protocol was done before the two testing days.

The two protocols were: a repeated wingate (3 repeats of a 30 second maximal sprint), with blood lactate taken immediately after each effort); and a 16km time trial simulation, with no information available to the participant other than distance covered.

The drink was taken before the time trial, and in between wingate efforts. 

The 37 second improvement referred to is the mean improvement in TT time when using the drink. All the participants performed better when using the drink, with the exception of one (me), who set the same time in both TTs. 

The exact mechanism isn't clear, but it's suggested that the O2 is utilized in the liver with lactate processing, after being transported via the portal venous system (bypassing the lungs). 

I don't have any affiliation to the company, and I don't particularly like the drink (it makes me throw up in small amounts), but the science and performance enhancing effect was sound.