new cycle store

Further to Gkam84's comment, I think a reasonable example is merino wool jerseys. You can plump for Rapha or Cervo Rosso and leave your wallet begging for mercy, or to a lesser extent, shuttvr. I don't know how realistic it would be to drive costs down on this stuff (the wool has to come from NZ for a start...), but I think you could do far worse than looking at this guy:

http://www.oregoncyclewear.com/woolcyclingjerseys.html

Think up a cool design, order a bunch to get the economies of scale ($56/£40 for a long sleeve wool jersey when buying 15+), and I think if you could sell them on for less than the current UK offerings, or the price I could buy one by ordering from him direct, then you could be on to a winner. I'll buy one!

Must admit Wiggle is my supplier of choice.

Their biggest plus for me is the selection. If I want four or five things I'll generally take a slight hit on price and order from them rather than four or five separate orders. And I'm talking in-stock here - there's nothing more annoying than ordering something and not be told it is out of stock - I'm likely to cancel in those circumstances (so beware Tredz!)

The only plus for Evans is their high street presence if I'm desparate. They're an outlet of last resort. Largely due to price.

So, a big selection and a better price than Wiggle, and I'm sold.

Women's specific with a range of prices. Some sites offer women specific but it's only in an expensive range whereas the men's choice is low, medium or high price range. More often than not if I want more than one item, say Gloves and Jacket I will end up ordering from two different sites because of lack of variety (then you are paying double postage on times). Can be frustrating. Having said that there's far more choice on-line than in most cycling shops. Fortunately, I have a local shop run by a woman and she stocks 50/50 male/female gear. Fab! 5 cycle shops within 20 miles of me and only 1 stocks women's gear - Women love to shop, cycling retailers are missing a trick there!

Have you any market data that there is a need for this?

Do you have a USP?

Do you know ALL costs? Shipping, warehouse, taxes, electricity, webdesigner, Paypal (or similar) fee, etc etc?

If you're unsure about any of the above 3, you have a lot of work to to..

When people (I) browse the web its always to find the best deal possible.

Also, I have found that even the larger sites don't offer all brands. Though there is probably a reason.

Are you just going to be a retailer or a designer and maker of cycle clothing, but if your just doing to retail, i'd suggest looking at something else

In an online market where people can buy things the world over, cycle clothing is one thing that can be bought alot cheaper and not get a fake from abroad, to start out you'll need to be putting in large orders with the manufacturers of the clothing to be able to get a decent price and be able to make any profit

But that being said, all i'd like to add to what you should stock, is ladies cycle clothing, that seems to be in HUGE demand lately as regards size and comfort, there doesn't seem to be alot of variety for them