Now the Colombian men cop internet ridicule — or do they?

As the outrage over a badly-lit shot of the IDRD-Bogotá Humana-San Mateo-Solgar women's team at the Giro Toscana rumbles on, the mainstream media's coverage took an even more bizarre turn when the Mirror, among many others, wrongly identified another pale team kit as the Colombian men's team uniform.

We thought things had got as bad as they could when BBC  Sport put a censor bar over the pic, but now the Mirror has found what it thinks is a picture of the Colombian men's team:

Except it's not. That's the 2010 Footon-Servetto-Fuji kit, which was much-lampooned at the time. Here's a closer look:

You can understand the Mirror's confusion. Footon-Servetto-Fuji was a Spanish team and they speak Spanish in Colombia, so they must be the same thing, right? Never mind the five thousand miles between Madrid and Bogota and the small matter of the Atlantic Ocean in the way.

The Mirror's story claims the "the South American country has form for near-the-knuckle kit - as this men's cycling team's outfit from 2010 shows" but that smacks of hasty editing after people pointed out it wasn't new. The caption on the team presentation image still reads: "Shocker: This is the new Columbian men's cycling team kit".

Extra points for spelling 'Colombian' wrong too.

This is the Colombian national team kit, as used at the Tour de l'Avenir recently:

White shorts, though? Maybe Colombia does have form after all.

As for the kit wrongly identified as the Colombian men's gear, Footon-Servetto was the 2010 incarnation of the team run by Mauro Gianetti that started in 2004 as Saunier Duval-Prodir.

The same pair of sponsors now supports the women's Servetto Footon team, which, as you can see below, has a rather more sedate take on finding a place on the kit for that gold colour that causes problems in certain light.