Simon joined road.cc as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.
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7 comments
Why the repeated close-ups on the driver's name-badge? It looks like we're supposed to think the driver has a menial customer-service job. I don't think there was any clear refrence to the cyclist's job but I suppose we're supposed to think it's something creative and high status. Dislike.
This morning:
Wife: You riding your bike again today? It's dark and it's cold.
Me: Yes, the alternative is driving the car.
No comments on the "stealth ninja" look?
And as for the twist in the tail, could have been better thought out.
Cars stall, you spill coffee down your shirt, you choose to drink your coffee in a lay-bye...
I agree with the message but why so black and white? What about the days when the bike gets a puncture and it's chucking down with rain? Or when he's throwing his bike around one of those blind corners at speed and rides straight into a kid on a scooter?
I get a bit fed up with the "them and us" mentality. Surely it's possible to show the benefits of something without denigrating something else?
I like the implication that having a bike means you'll speak to pretty girls on your coffee stop.
If only...
I reckon they feel good after using this bike because the fork didn't bust!
Yeah it works for me, worst thing of all is having to use the car. The early morning bike ride sets me up for the day.