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Wiggle embarks on big move to Wolverhampton - with 150 jobs created in the Midlands

No warehouses in Portsmouth big enough to cope with 20% annual growth of cycling behemoth

The online retailer Wiggle is on the long-anticipated move from its base in Portsmouth to a new warehouse operation in Wolverhampton - and says the transition will be complete in just six months.

150 jobs will be created in the Midlands as a result of the move to a 323,000 square foot unit at a logistics facility at Bilston near Wolverhampton, and the new space will allow the company to continue with its 15 to 20% year on year growth.

Wiggle’s operations director, Nicholas Pink, told the Express and Star that work has already started on making The Citadel warehouse in Bilston ready for trading.

“At the moment we are looking at that being finished by mid July,” he said. “We will then be moving all our stock from our three warehouses in Portsmouth.

“By October we should be 100 per cent live and ready for Christmas.”

The new location – more than four times the size of a football pitch – is at Citadel Logistics Centre and as well as bringing its warehousing facilities together at one location will also help the business, now selling to more than 1 million customers in 70 countries worldwide, continue its growth.

Wiggle will keep its head office in Portsmouth, where in 1920 the company started life as Butlers bike shop. It went online in 1999 and by last year it was turning over £168 million.

Wolverhampton city council economy leader Peter Bilson said: “We have been working closely with Wiggle to make its relocation as smooth as possible, ensuring the conditions are right and offering any support we can in terms of recruitment.

"This is great news for the city – having a leading national brand like Wiggle making Wolverhampton its home, bringing in further investment and creating many jobs.

"We hope having a company with sport as its driver will inspire people here to become more active and lead healthy lifestyles. Wiggle’s location to this area will also add to Bilston’s multi-million pound regeneration which will see new homes, leisure and business development.”

It’s not clear how many of the Portsmouth staff will be relocated, but there could be as many as 100 redundancies in Portsmouth as a result of the move.

The Wolverhampton site has good motorway links, located six miles from junction 1 of the M5 and 10 miles from junction 10 of the M6. The site is owned and operated by Goodman UK Logistics.

In April last year, Wiggle revealed that it was setting up repair and servicing centres at several business parks operated by Goodman, aiming to provide face-to-face customer service alongside to its online offer. Initially rolled out to three locations, more are likely to follow.

Last year we reported how local politicians were concerned at the possible loss of jobs in Portsmouth have said they will try and help Wiggle find premises.

Portsmouth North MP Penny Mordaunt said: "We are always looking at declassifying old Ministry of Defence sites and other public land across the region.

"We have a lot of office space here but spaces for storage and factory floors is at a premium."

Councillor Luke Stubbs, Portsmouth City Council’s cabinet member for planning, regeneration and economic development, also pledged to help Wiggle find a new warehouse.

He said: "Wiggle started as a bike shop in Portsmouth nearly a century ago.

"It would be a huge shame to lose them now and obviously the loss of jobs would be a heavy blow.

"The supply of warehouse space within Portsmouth itself is pretty much fixed, but there may be sites within the wider region."

 

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11 comments

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Al__S | 9 years ago
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I know recently they've been advertising for mechanics for Cambridge, but I've not yet found out where they're setting up here

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PaulBox replied to Al__S | 9 years ago
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Al__S wrote:

I know recently they've been advertising for mechanics for Cambridge, but I've not yet found out where they're setting up here

The one in St Albans is in Homebase.

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kev-s | 9 years ago
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Its a shame to lose them, been using them since they were Butler cycles in Southsea/Eastney

Don't think delivery times will change much

Atleast now i cant get annoyed that even though i live 5 miles away that you cant collect

Loved the days they were in the railway triangle and you could order online and go collect the same day

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Housecathst | 9 years ago
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Living in fareham just down the road I will be sorry to see them go. I'll be interested to see how it effects my delivery time  45

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hallamhash | 9 years ago
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Vested interest in both cities as I moved from Wolves to Portsmouth 4 years ago. Real shame for Portsmouth but the space really physically isn't here, not much the council can do with the sea on one side and a national park on the other. I can really see Portsmouth going downhill the next few years, I feel the wrong signals are coming out from the mishmash of politicians now sitting on the council.

Stating the obvious but fantastic news for Wolverhampton which is in dire straits at the minute, especially as this HUGE site has just been sat empty for going on five years.

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ianrobo | 9 years ago
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This is on one of my regular runs !! Maybe will get my gear earlier then !

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Man of Lard | 9 years ago
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The West Midlands makes a lot of logistical sense given most couriers have their national hub facilities in the general Birmingham / Rugby / Nottingham triangle...

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Orbea Mike | 9 years ago
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It's two miles from M6 J10, not ten.

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Kadinkski | 9 years ago
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What is an "online cycling good manufacturer "?

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Grizzerly replied to Kadinkski | 9 years ago
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As opposed to an online cycle lousy manufacturer?  1

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fishter | 9 years ago
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Sorry Portsmouth, too little, too late.

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