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Thousands of Liverpool residents encouraged to ditch cars for greener transport options

Discounts at bike stores among benefits on offer to participants

Thousands of households in Liverpool are being encouraged to turn away from their cars towards greener means of transport such as cycling to help combat rush-hour travel congestion in the city.

The Liverpool Echo reports that some 10,000 homes in the West Derby, Tuebrook and Croxteth Park areas of the city have been invited to sign up to an initiative called the TravelWise Personal Travel Planning project that will see them swap their cars for bicycles, walking, or using public transport.

Support offered to people wanting to take part in the project includes visits from members of the TravelWise team to offer a bespoke travel service showing how green transport can save money and time as well as reducing carbon footprint.

People talking part in the challenge will also be able to benefit from discounts at the Giant Store – Liverpool and at Abbey Cycles, while bus company Arriva is issuing a special, weekly ‘taster’ ticket.

Neil Scales, Chair of the Merseyside Transport Partnership, said: “West Derby was chosen because it lies both to the east of one of Merseyside’s identified congestion corridors into Liverpool City Centre and also north of two others that run along the city’s main ring road on Queens Drive.”

More information on the scheme is available on a dedicated website that can be found here.

Simon joined road.cc as news editor in 2009 and is now the site’s community editor, acting as a link between the team producing the content and our readers. A law and languages graduate, published translator and former retail analyst, he has reported on issues as diverse as cycling-related court cases, anti-doping investigations, the latest developments in the bike industry and the sport’s biggest races. Now back in London full-time after 15 years living in Oxford and Cambridge, he loves cycling along the Thames but misses having his former riding buddy, Elodie the miniature schnauzer, in the basket in front of him.

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WolfieSmith | 14 years ago
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It's a nice idea but until the council put some money into cycle routing and lock up facilities it will make little difference. Liverpool is the perfect city for cycling: it's flat and has so many alternatives to major road routes. Unfortunately footie, footie and footie is the major focus for most of the residents and this cycle initiative won't change a great deal. Along with Sefton council there is a disinterest in making roads safer for cyclists in case it upsets the motorists. I hope for change, have some great ideas and would be happy to discuss them.

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