Red Bull is known for its backing of extreme sports – trials legend Danny MacAskill is among its sponsored athletes – but if you run to work or commute by bike in Great Britain, you can be part of its latest initiative too.
The energy drinks brand has launched Red Bull’s Million Mile Commute initiative, and it does what it says on the tin.
It wants cyclists and runners throughout England, Scotland and Wales to join the Red Bull Million Mile Commute UK club on Strava, and collectively rack up a million miles this summer.
And once you’ve logged your first mile there, Red Bull will send you a sample pack to help you keep going.
Simply join the Red Bull Million Mile Commute UK club on Strava (road.cc is on there, too, if you haven’t already joined our club), and make sure you tag your rides ‘commute’ when you upload them.
There are currently 3,400 members of the club and so far, just over 20,000 miles have been logged – 2 per cent of the target.
But now we’re coming into some decent weather and the busiest time of the year for cycling and running, there’s no excuse not to get those commuting miles in.
And by doing so, you could also be helping improve your route in the future, with data from Strava Metro used by urban planners in cities including London and Glasgow to see where and when people ride or run.
> Londoners log most commutes on Strava’s second annual Global Bike to Work Day
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4 comments
What, gives you wings?
It doesn't say what this 'sample kit' is. I have Vodka if you want to send me mixers, but otherwise I am not going out of my way for mystery goodies.
I initially thought this was a challenge but it's a club, joining which gives them access to you by email & your geodata. I'll skip the gutrot samples and stick to OTE thanks. They are already overwhelmed so good on them for the marketing success.
Completely agree. As a non-premium strava user I already tag my run and ride commutes as a personal 'payment' to them. This seems like an incentive to do that with the added 'bonus' that RB give you a free gift and get to market to you.
I'm also very wary of large strava clubs as it provides visibility of my travels to too large a group - I did join the road.cc club a few years ago but left after being bombarded by follow requests