Companies that missed out on buying Rapha, sold last month for a reported £200 million, are reportedly circling Scotland-based cycle clothing firm, Endura.
The business, founded in 1992 by Jim McFarlane, is said by Sky News to have appointed advisors to handle a potential sale.
Based in Livingston, it is expected to achieve £3.5 million in earnings before interest, tax, depreciation and amortisation in its current financial year on sales of £30 million.
The company, which has adopted a more premium brand position in recent years, sells its products in more than 40 countries worldwide.
Besides the UK, which accounts for 40 per cent of sales, other important markets for Endura include Europe, North America and Australasia.
Potential buyers to have approached the business regarding a potential sale are said to include Investindustrial, which has a stake in Aston Martin and was one of the unsuccessful suitors of Rapha.
Endura is currently around 30 per cent owned by Penta Capital, which Sky News said declined to comment on its report.
The news comes as Movistar unveiled its 2018 kit as it continues its longstanding relationship with Endura, its clothing sponsor.
The Spanish UCI WorldTour outfit also announced today that it is launching a women's team next season.
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I was more interested in the new movistar team colours, looks a bit more like Astana now.
Yeah it's a bit of a disappointment, I really liked the navy and lime green, the new one would be ok-ish if it wasn't so similar to Astana (unless they're changing their colours now?), and at least it's not another red kit.
I sincerely doubt those interested in Rapha would suddenly see Endura as a suitable replacement for their portfolio. I'm guessing this is a line they are pushing themselves to make them seem bigger...
Best part of this news item...
"The Spanish UCI WorldTour outfit also announced today that it is launching a women's team next season."
I wonder when Endura will be moving abroad as Jim McFarlane threatened to do if Scotland became independent and was thrown out of the EU ? Wait a minute, we're leaving the EU and Mr McFarlane is very quiet now.
Maybe this is him getting out of Endura, and or the first step to them moving away from Scotland?
Either way, he may be able to get away from any negative press regarding any such descision by not being at the helm?
And in any case, given that a significant amount of endura clothing is actually made abroad already, perhaps there isn't that much to move?