This was one of the more, um, ambitious press releases we’ve received recently.
Marking CHPT3’s first physical activation of their promise to ‘make good, great’, the World Championships in Harrogate will be a chance to showcase a series of Yorkshire-themed products and for cycling fans from all over the world to enjoy a monumental week of racing with CHPT3
While racers have had their sights set on Yorkshire’s World Championships for many months, preparing to do battle with the best in the world for the ultimate recognition, CHPT3 have been honing their marketing efforts – the industry’s equivalent to the rollers – since God’s Own County was announced the 2019 host.
Feverishly arranging a carefully constructed schedule of activities, conceptualising outlandish stand designs, negotiating partnerships with pioneering global brands, calling on the country’s best creative talents and allocating thousands of ££££ in media spend, by late August, their plans were set.
There was, at this point, nothing more to do than to patiently wait until the right moment before unveiling the ambitious plans that would soon, finally become a reality and show the world that CHPT3 were ready to make good, great.
Niall Russell, Marketing Manager for the brand explains: “With over a year of scrupulous planning, consulting with some of the industry’s heaviest creative hitters and pulling many a late night, it’s safe to say that we are prepared for greatness at this year’s UCI World Championships – perhaps even more so than the athletes who will be competing.”
But then... the Financial Director said “no”.
Russell continued: “Sure, it was a bit of a blow at first. We had some really cool things up our sleeves and were super excited to share them with our fans, but at the same time, it’s been a real pleasure working with the likes of Elon Musk and our ambitions won’t be wasted – we’ll get this off the ground in the future, that’s for sure.” Adding cheerily, “we’ve still got plenty of bananas and a massive flag.”
Owing to their ambitious nature, CHPT3 have confirmed that they will still be attending the 2019 UCI World Championships, albeit in a more conservative capacity, choosing instead to allocate some hidden budgets to making fans experiences great in the simplest way possible... ...with free beer.
And the truck pictured above? “An artist’s impression of the futuristic CHPT3 truck where fans will be invited to join Founder David Millar and other representatives to enjoy true greatness.”
David Millar and “CHPT3 representatives” will also be hosting ride outs from Grantley Hall. Complimentary pre- and post-ride refreshments will be provided, while partners, OTE Sport and Fyffes bananas will be on-hand to ensure riders stay fuelled.
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Free pint from Wetherspoons? Nah, I'll pass, given you'd have to be in Wetherspoons to drink it. The pub equivalent of McDonalds.
I was in Barcelona a few weeks back and other the years I've been going there the number of cycle lanes has increased greatly with all the cycle lanes I saw segregated with armadillos. There are also seperate lanes for buses and taxis to use with other motor traffic sharing the rest of the road making the bus journey a lot quicker. The buses now are numbered in three ways, buses with a H prefix, H14, go across the city sort of parrallel to the coast, buses with a V prefix, V14, go to and from the coast and buses with just a number go either way on their route. Public transport is cheap witha combined ticket for the bus and metro costing €10.20 and that gives you 10 journies.
"it’ll be interesting to see what twist Rapha puts on it"
An arm band, a story on the internal label, and some even larger numbers on the price tag?
Indeed... because nothing says 'green' like a non-recyclable consumer good made predominantly of carbon polymers, shipped half way round the world in fossil-fuel burning transport.
Getting of sick of being virtue signalled by massive companies that literally ARE the problem. Burger King....fuck off with your no toy nonsense and maybe go out of business as that would have vastly better environmental effect that deforestation so we can all scoff burgers. Cost cutting wrapped up as something else for Twitter.
If Specialized was that bothered it would market 'a bike for life' or something rather than BUY BUY BUY it now has DISC BRAKES AND AERO SPOKES, THINK ABOUT YOUR STRAVA!!
Not surprised deliveroo are getting flak, many riders I see have quite a disregard for rules and other people's safety.
Bizarrely, last night, I saw a bike rider wearing a Deliveroo jacket with an Uber Eats box on his bike!
Makes sense to me. If you work for both Deliveroo and Uber Eats trying to make ends meet, sometimes your jacket isn't going to match your box.
And I didn't mean that in a "collar and cuffs" way, just in case you wondered if I was getting all Roger Moore...
That’s a Sean line, but hey Roger would have loved it.
Whatever, you get a big LOL! Thanks
I wonder if their pay structure rewards such behaviour.
Or as per C5 scourge of the streets - deliveroo rider to angry cabbie 'I've been in trouble with the police before, that's why I'm doing this job'.
CyclingMikey submits a great deal of footage, with statements and evidence given in court. A lot of results too.
He, like many of us, has an especial dislike of phone use whilst driving.
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Peter-Sagan-Specialized-S-Works-Venge-Green-Jersey-2019-1.jpg
If Specialized aren't careful with all the greenwashing they are coming up with in HQ all their 2020-2021 prototype bikes will have green flecks.
It's easy and entirely understandable to view it as a cynical marketing move.
However, even if it's just greenwashing or virtue signalling or whatever you want to call it, this step is still more than any other brand / manufacturer / distributor / dealer is doing (as far as we know, with the exception of Islabikes, who are some way ahead of the field in this area).
And it may still do some good if it gets people talking about the topic. Perhaps others may do the same or even consider an environmental audit of their own operations.
On the Specialised story, the Global Climate Strike website says
I think that they mean to say that
IIRC the vast majority of workers are not unionised, and simply walking out of your workplace is generally frowned upon by your employer...
Yeah for CyclingMikey, just wondering if any cycling safety teams might like to try and enforcrce the rules about massive motor vehicles going the illegally wrong way against motor and vulnerable road users there. There are cycle symbols painted on that road, and many cyclists.
Why not ask them to ? Or better still ask CyclingMikey to submit the footage to them, the Met have issued over 2000 enforcements from dashcam & headcam footage in the first 6 months of this year & also accept mobile phone footage produced by passengers & pedestrians.