London's Smithfield Nocturne the programme of night time cycle races around Smithfield Market, which this year takes place on 6 June today announced a new sponsor – the City of London.
This year's Nocturne will be the third and such has been the success of the concept since its launch in 2007 that it has spawned two spin off Nocturne Series in Edinburgh and Blackpool.
According to the organisers London remains the Nocturne's spiritual home.
“The original Nocturne concept was developed with Rapha Condor as a celebration of London cycling in all its forms,” commented Event Director James Pope.
“The partnership with the City of London strengthens the London connection. It is a massive boost to the Smithfield Nocturne and will help us achieve our aim of making the Nocturne one of the highlights of London’s sporting calendar in the run up to 2012.”
Stuart Fraser, Chairman of the Policy and Resources Committee at the City of London said: “The inclusive atmosphere makes Smithfield Nocturne a great night out for City residents and workers and we are proud to sponsor this event.”
The organisers promise that this year's Smithfield Nocturne will once again provide an innovative mix of racing and entertainment with public and professional racers competing on the 1km circuit around the historic Smithfield Market. The highlight of the programme will be the Elite Criterium which will feature the cream of British talent as well as some continental guest riders.
The ever-popular folding bike race returns with suited city commuters racing for glory after a chaotic Le Mans style start. Other races in 2009 include the Cycling Weekly Support Race, an Elite Women’s Criterium, a Fixed Wheel longest skid competition and the Citihub Team Challenge.
Added attractions will include Rollapaluza Roller Racing on the main stage, Red Bull DJs and event vehicles, the Rapha stand and other exhibitors as well as BBQs and refreshments from local bars and restaurants.
The Smithfield Nocturne is free to attend and will take place around Smithfield Market between 6pm and 10pm on Saturday 6th June. For more information, to enter the races and to purchase hospitality tickets go to www.smithfieldnocturne.com.
Am I the only person genuinely surprised to read this? I'd assumed that it would be at night - but 10.30 in the morning???
They don't deserve any payment, but the rebrand was done before Ashley got his stinky hands on it, so they probably did.
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