SRAM launch new Red groupset + video

SRAM have just released details of their new 2012 Red groupset. Here are the details, as given by SRAM. We'll have more details and comment to follow. Oh, and before we start, SRAM have also confirmed that they're working on Red-level hydraulic brakes. Disc brakes or rim brakes? Both. We're working on getting more details on that. In the meantime, here's the new Red groupset as it stands, in SRAM's own words... and you can read our take on the new SRAM Red technology here.

New SRAM RED represents the pinnacle of road racing technology and delivers countless performance advantages to the professional and enthusiast alike.

For 2012, the new SRAM Red continues in the SRAM tradition as the leader in lightweight, flawless shifting, and ergonomic advantage with gorgeous aesthetic styling. How did we improve on the world’s best mechanical gruppo? We started with everything we knew, and then designed a brand new drivetrain from scratch.

Each part was engineered with the twin goals of eliminating the superfluous while focusing on an overall synergy that translates into unmatched performance. Elegant and simple, SRAM Red perfects the riding experience through genuine innovation.

SRAM Red changes everything!

Commercial availability - March 2012

Retail price £1,899.99

The new SRAM Red ErgoDynamics Shifters represent our most advanced thinking yet on perfecting the interface between rider and bike. We have scrutinized everything, including the transition between handlebar and hoods, the grip texture, finger wrap, and the separate interfaces with both the shifter and brake lever.

• New reach adjustment to fit all hands

The SRAM Red rear derailleur is designed with our Exact Actuation technology for precise, efficient shifting. We have paid rapt attention to the finer details, like adding a hollow titanium anchor bolt and even refining tooth geometry of the jockey wheel.

• New AeroGlide jockey wheels for silent performance

Instead of simply moving back and forth, the SRAM Red derailleur cage actually rotates to maintain a consistent angular relationship with the chain. We call it Yaw Technology, and it eliminates the need for shifter trim.

• Revolutionary Yaw Technology eliminates trim

• Fast and precise optimized shifting

• Refined materials for stiff and lightweight cage

The new SRAM Red Exogram Crankset is completely hollow all the way to the spider. Its hidden bolt pattern makes better use of carbon fiber to further improve stiffness and shed weight. The stunning X Glide chainrings are optimized for use with the Yaw Technology in the front derailleur, delivering seamless, flawless performance.

• Featherweight Exogram hollow carbon construction

• X Glide R chainrings: advanced shifting technology

• Hidden bolt for increased strength and stiffness

Lighter, more accurate power meter completely integrated with the philosophy and performance of SRAM Red. The sleek new geometry reduces system weight and delivers clearance for oversized frames and aerodynamic chainrings.

Integrated electronics minimize interconnections and reduce exposure to the elements, bringing unmatched durability and reliability.

• Lightweight and +/- 1.5% accuracy

• Integrated electronics = maximum reliability

• Ease-of-use: Visible ID, LED indicator, replaceable battery

• OmniCal™: Fit TT chainrings without recalibration

The new SRAM Red Brakeset has been created with a host of wind-cheating features to make the brake body more aerodynamic. The new patented AeroLink arm reduces frontal area while improving braking performance and modulation.

• AeroLink™ arm: improved modulation and high power

• Sleek profile and aero barrel adjuster

• Aero indexed 4-position quick release

The new SRAM Red Powerdome X is the most advanced cassette ever made. It is super light, deadly silent, and delivers an undeniable performance advantage. The eight cogs in the middle are machined from a single block of high grade tool steel, increasing stiffness while weighing even less than a titanium cassette. Between each cog in the block is a StealthRing elastomer to reduce vibration and noise.

• Super light 10 speed hollow steel dome construction

• StealthRing elastomers for silent ride

• Aluminum large cog and super durable finish

The newest PC 1091R chain features more heavily chamfered outer plates for improved shifting and quieter running.  The HollowPin construction of SRAM‘s 10 speed PowerChain provides smooth, precise shifting and weight savings without sacrificing strength.

• HollowPin technology equals strength, incredible shifting efficiency, and light weight

• 255 grams, 114 links

• PowerLock connector, easiest install in the world

Update: we haven't seen the groupset in the flesh yet but Clive from Glory Cycles in South Carolina has, and he posted this vid on Youtube giving a first look at the system. Seems like there's a lot of space in that lever, eh... wonder what that could be used for?